Available to hire
I am a communications professional based in Dubai with a strong track record in public relations, digital storytelling, and media production across government and university sectors in the UAE. I specialize in crafting engaging content, leading cross-functional teams, and delivering campaigns that educate, inspire, and connect diverse audiences. My work spans government digital initiatives, higher education, and media, where I blend authentic storytelling with strategic communication to build meaningful public connections.
Currently I lead and contribute to multidisciplinary teams across content creation, design, marketing, journalism, and social media. I’m passionate about mentoring talent, expanding outreach through multi-platform campaigns, and leveraging multimedia production—from scripting to on-camera delivery—to advance strategic government and public-interest objectives.
Experience Level
Language
Arabic
Fluent
English
Fluent
Work Experience
Digital Communications Officer at Telecommunications and Digital Government Regulatory Authority (TDRA)
October 1, 2018 - July 1, 2024Managed a digital communications strategy across X, Instagram, LinkedIn, TikTok, and Facebook; led a 15-member multidisciplinary team across PR, design, marketing, journalism, photography, production, internal communications, and social media; delivered workshops on government communications, awareness campaigns, photography, video editing, and social media management; produced and hosted multimedia content, including videos, expert interviews, infographics, and scripted sketches; led social media campaigns on cybersecurity, digital privacy, and misinformation using Hootsuite; coordinated communications for major events (GITEX, ITU); partnered with national entities (Ministry of Interior, Cyber Security Council) to promote digital services like UAE Pass; gained hands-on experience in media coordination, event coverage, and institutional journalism in a collaborative team environment.
Content Creator & Digital Story Teller at Self-Employed
January 1, 2021 - PresentCreated engaging, high-reach content focused on Arab identity and UAE achievements; grew a 30k follower base with over 10 million views; collaborated with government and private sector entities to promote national initiatives, public services, and cultural projects; led a multidisciplinary team; produced a podcast and published multimedia content; delivered workshops and training sessions; led social media campaigns across platforms.
Journalist & Photographer at UAE University
January 1, 2015 - PresentCovered 30–40 weekly campus events, reporting on cultural, educational, athletic, and awareness events; produced on-site coverage and multimedia content for the university; contributed photography and reporting across channels.
TV Presenter at Sharjah TV
January 1, 2019 - PresentPresented Kanzi show for Sharjah Government employees, featuring team-based physical and cultural challenges; co-hosted Digital Government on Emirates TV, highlighting digital transformation, smart services, and government tech solutions; developed on-camera confidence, public speaking, and content presentation strategies through long-form pre-recorded episodes.
Digital Communications Officer at TDRA
October 1, 2018 - July 1, 2024Managed and developed digital communications strategies tailored for each platform (X, Instagram, LinkedIn, TikTok, Facebook); led a multidisciplinary team of 15 across public relations, design, marketing, journalism, photography, production, and internal communications; delivered workshops and trainings.
Content Creator & Digital Storyteller at Self-employed
January 1, 2021 - PresentConceptualizes and produces multimedia content for public and private sector initiatives, leads cross-functional teams in content planning, and delivers on-brand storytelling across digital platforms (social, web, podcasts). Builds engaging narratives and hosts content that supports national initiatives and organizational goals.
Digital Communications Officer at TDRA (Telecommunications & Digital Government Regulatory Authority)
October 1, 2018 - July 2, 2024Managed and executed digital communications strategies tailored to X, Instagram, LinkedIn, TikTok, and Facebook; led a 15-member cross-functional team across PR, design, marketing, journalism, photography, production, internal communications, and social media; produced multimedia content, hosted sessions, and coordinated with national partners to promote digital services and cybersecurity awareness.
Teaching Assistant at Ajman University
January 1, 2023 - December 31, 2025Supported first-year Mass Communication students with academic guidance, course navigation, and mentorship on research projects and university life; monitored progress and aided in curriculum delivery.
Summer Camp Trainer at TDRA
January 1, 2022 - December 31, 2022Delivered workshops on entrepreneurship, innovation, and small business development as part of TDRA's summer camp program; facilitated interactive sessions and mentored youth.
Education
Bachelor of Arts in Mass Communication at United Arab Emirates University
January 1, 2013 - January 1, 2018Master's Degree in Public Relations and Corporate Communications at Ajman University
January 1, 2023 - January 1, 2025Executive Diploma in Strategic Government Communications at American University of Sharjah
January 1, 2023 - February 22, 2026Multimedia Journalism Program at Focus Academy
January 1, 2019 - December 31, 2019Broadcast Media Immersion Program at Sky News Arabia Academy
January 1, 2018 - December 31, 2018Radio Presenting Course at Oakridge Academy
January 1, 2020 - December 31, 2020TV Presenting Course at Oakridge Academy
January 1, 2019 - December 31, 2019Content Knight Program at New Media Academy
January 1, 2022 - December 31, 2022Master’s degree in Public Relations and Corporate Communications at Ajman University
January 11, 2030 - February 22, 2026Bachelor of Arts in Mass Communication at UAE University
January 1, 2013 - January 1, 2018Master's Degree in Public Relations and Corporate Communications at Ajman University
January 1, 2023 - December 31, 2025Bachelor of Arts in Mass Communication at Ajman University
January 1, 2013 - December 31, 2018Executive Diploma in Strategic Government Communications at American University of Sharjah
January 1, 2023 - December 31, 2023Qualifications
Sharjah Government Communications Award
January 1, 2020 - February 22, 2026Champion of WIS Prizes 2022 – Category 9 (Media)
January 1, 2022 - February 22, 2026New Media Academy – Content Knight Program
January 1, 2022 - December 31, 2022Focus Academy – Multimedia Journalism Program
January 1, 2019 - December 31, 2019Sky News Arabia Academy – Broadcast Media Immersion Program
January 1, 2018 - December 31, 2018Oakridge Academy – TV Presenting Course
January 1, 2019 - December 31, 2019Oakridge Academy – Radio Presenting Course
January 1, 2020 - December 31, 2020Executive Diploma in Strategic Government Communications
January 1, 2023 - February 22, 2026Best Youth Initiative in Government Communications – The Arab Region
January 1, 2020 - February 22, 2026Champion of WISSP Prizes 2022 – Category 9 (Media)
January 1, 2022 - February 22, 2026Sharjah Government Communications Award – Outstanding impact in public awareness initiatives across the Arab region
January 1, 2020 - February 22, 2026New Media Academy – Content Knight Program
January 1, 2022 - February 22, 2026Focus Academy – Multimedia Journalism Program
January 1, 2019 - February 22, 2026Sky News Arabia Academy – Broadcast Media Immersion Program
January 1, 2018 - February 22, 2026Oak Ridge Academy – Radio Presenting Course
January 1, 2020 - February 22, 2026Oak Ridge Academy – TV Presenting Course
January 1, 2019 - February 22, 2026Young Arab Media Leaders Program
January 1, 2017 - February 22, 2026Executive Diploma in Strategic Government Communications
January 1, 2023 - February 22, 2026Course: New Media and the Digitization of Everyday Life
January 1, 2024 - February 22, 2026Sharjah Government Communications Award
January 1, 2020 - December 31, 2020WSIS Prize Champion (Category 9, Media)
January 1, 2022 - December 31, 2022Industry Experience
Media & Entertainment, Education, Government, Professional Services, Telecommunications
Experience Level
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