Creative Director Brand Designer Multidisciplinary designer with 15+ years of experience crafting premium digital experiences and distinctive brand identities.
Creative Director | Senior Web Designer | Brand Designer
Multidisciplinary designer with 15+ years of experience crafting premium digital experiences and distinctive brand identities. Specialized in creative direction, strategic branding, and high-end web design, with a strong focus on precision, storytelling, and business impact. Passionate about building brands that feel timeless, visually striking, and commercially effective.
UX/UI Web Design Collection Vol. 2 is a curated portfolio showcase featuring a diverse range of web design projects—from corporate platforms to creative brand experiences. This collection demonstrates strategic thinking, visual versatility, and user-centered design principles applied across multiple industries, proving adaptability without compromising on quality or brand integrity.
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Fuego Latino Marrakech is a vibrant, sensory-driven branding and digital experience designed for a premium Brazilian churrascaria in the heart of Morocco. This project fuses Latin passion with Moroccan hospitality—creating a bold visual identity and intuitive UI/UX that captures the sizzle, warmth, and communal spirit of authentic rodizio dining.
Design Highlights
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Trading Fresh Produce is a fresh, vibrant digital platform designed to streamline the agricultural supply chain. This project combines clean UI/UX with strategic branding to create a trustworthy marketplace where farmers, distributors, and buyers connect—transforming the way fresh produce is traded with modern technology and intuitive design.
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Citroën.ma is a bold, experience-driven digital platform designed for Citroën’s official presence in Morocco. Embracing the brand’s “Inspired By You” philosophy, the website showcases innovative vehicles—from electric ë-C4 to rugged SUVs—through a vibrant, user-friendly interface that connects Moroccan drivers with local dealerships, test drives, and after-sales services.
Mixa.fr is a clean, trust-driven e-commerce platform designed for France’s leading sensitive skincare brand. With over 90 years of dermatological expertise, the website blends pharmacy-grade credibility with modern beauty aesthetics guiding users from skin diagnosis to personalized product routines through an intuitive, mobile-first experience.
Renault.ma is a dynamic, customer-centric digital platform designed for Renault’s official presence in Morocco. This website seamlessly blends automotive innovation with local market needs—showcasing electric, hybrid, and utility vehicles through an intuitive, visually immersive experience that guides users from discovery to dealership.
Sony Computer Science Laboratories Paris is a forward-thinking digital platform designed for one of Europe’s most innovative research institutions. This website elegantly bridges academia, industry, and society showcasing groundbreaking work in AI, sustainability, creativity, and human augmentation through a clean, modern, and accessible interface.
Complete Events is a sleek, professional website designed for a full-service event agency. This project blends minimalist aesthetics with functional UI/UX to create a digital experience that reflects the elegance and precision of high-end event planning.
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Led end-to-end product design for a B2B SaaS recruiting platform, owning UX strategy, UI delivery, and AI feature design from discovery to release. Translated complex AI capabilities into intuitive recruiter and candidate experiences; partnered with Product, Engineering, and Data teams; shipped AI-powered features such as Wiggli Intelligence, AI Shortlisting System, AI Notetaker, AI Job Offer Generator, AI Generative Profile, AI Data Enrichment, AI Custom Tables, and more. Conducted end-to-end user research and maintained a scalable design system to ensure consistency and speed across squads.
Responsible for end-to-end design process of a SaaS platform, leading the UX/UI strategy for the core application, enhancing usability and conversion rates, and developing a scalable design system.
Owned brand development, web design, and advertising campaigns for multiple clients. Defined brand positioning, visual language, and scalable guidelines; directed design and launch of high-performing websites, balancing storytelling with UX and conversion goals; mentored a design team and established design standards across projects.
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