Creative Director | Senior Web Designer | Brand Designer Multidisciplinary designer with 15+ years of experience crafting premium digital experiences and distinctive brand identities. Specialized in creative direction, strategic branding, and high-end web design, with a strong focus on precision, storytelling, and business impact. Passionate about building brands that feel timeless, visually striking, and commercially effective.…

Yassir Hassani

PRO
5.0 (1 review)

Creative Director | Senior Web Designer | Brand Designer Multidisciplinary designer with 15+ years of experience crafting premium digital experiences and distinctive brand identities. Specialized in creative direction, strategic branding, and high-end web design, with a strong focus on precision, storytelling, and business impact. Passionate about building brands that feel timeless, visually striking, and commercially effective.…

Available to hire

Creative Director | Senior Web Designer | Brand Designer
Multidisciplinary designer with 15+ years of experience crafting premium digital experiences and distinctive brand identities. Specialized in creative direction, strategic branding, and high-end web design, with a strong focus on precision, storytelling, and business impact. Passionate about building brands that feel timeless, visually striking, and commercially effective.

See more

Language

English
Advanced
French
Fluent
Arabic
Fluent

Work Experience

Principal Product Designer at Promy.fr
July 1, 2021 - October 1, 2024
Responsible for end-to-end design process of a SaaS platform, leading the UX/UI strategy for the core application, enhancing usability and conversion rates, and developing a scalable design system.
Lead Designer Art Director at Quintessence Agency
September 1, 2015 - June 1, 2020
Oversaw branding, web design, and advertising campaigns, leading the branding process from research to execution, and managing a team of junior designers.
Senior Web & Brand Designer at D.R.A.W
April 1, 2014 - May 1, 2015
Developed branding strategies and executed web design projects, creating complete brand identity systems and ensuring design consistency across all touchpoints.
Web & Graphic Designer at Grafimage
June 1, 2011 - March 1, 2014
Focused on web design, UI/UX, and print collateral for diverse clients, assisting in motion design projects and ensuring smooth implementation of designs.
Junior Web Designer at Pleneo
October 1, 2010 - May 1, 2011
Gained hands-on experience in UI/UX, assisting in layout design, HTML/CSS adjustments, and creating landing pages and email templates.
Internship Web Designer at Kalimact
June 1, 2010 - September 1, 2010
Assisted in website layout design and visual elements, working on HTML/CSS adjustments.
Freelance Senior Product Designer at Wiggli (Gentis Group)
July 1, 2025 - February 1, 2026
Led end-to-end product design for a B2B SaaS recruiting platform, owning UX strategy, UI delivery, and AI feature design from discovery to release. Translated complex AI capabilities into intuitive recruiter and candidate experiences; partnered with Product, Engineering, and Data teams; shipped AI-powered features such as Wiggli Intelligence, AI Shortlisting System, AI Notetaker, AI Job Offer Generator, AI Generative Profile, AI Data Enrichment, AI Custom Tables, and more. Conducted end-to-end user research and maintained a scalable design system to ensure consistency and speed across squads.
Lead Designer – Art Director at Quintessence Agency
September 1, 2015 - June 1, 2020
Owned brand development, web design, and advertising campaigns for multiple clients. Defined brand positioning, visual language, and scalable guidelines; directed design and launch of high-performing websites, balancing storytelling with UX and conversion goals; mentored a design team and established design standards across projects.
Junior Web Designer at Pleneo
June 1, 2011 - March 1, 2014
Gained hands-on experience in UI/UX, website layout design, HTML/CSS adjustments, and creating landing pages and email templates for marketing campaigns.

Education

DUT Digital Technologies of Communication at Université de Versailles Saint-Quentin-en-Yvelines
September 1, 2007 - April 3, 2010
Diploma at EWA - School of Web Technologies
September 1, 2009 - June 1, 2011
Diploma at Université de Versailles Saint-Quentin-en-Yvelines
September 1, 2008 - July 1, 2009
Diploma at Institut International de Formations aux Technologies de Communication
September 1, 2006 - June 1, 2008
High School Diploma at Baccalaureate - BAC
June 1, 2006 - January 6, 2026
Practical UX Research & Strategy Masterclass at Thedesignership
September 1, 2006 - June 1, 2008
Art Direction & Design Leadership at Awwwards
September 1, 2006 - June 1, 2008
Create a Design System from scratch in Figma at Awwwards
September 1, 2006 - June 1, 2008
Memorable UI Design For Interactive Experiences at Awwwards
September 1, 2006 - June 1, 2008
Advanced Prototyping: From early ideas to rich interactions at Awwwards
September 1, 2006 - June 1, 2008
Art design & Digital Marketing at Université de Versailles Saint-Quentin-en-Yvelines / Institut International de Formations aux Technologies de Communication
January 11, 2030 - April 7, 2026

Qualifications

Interaction design university UX/UI Designer
April 3, 2015 - June 15, 2015
Digital marketing strategies (SEO, SEM, social media, email marketing); Communication techniques and brand messaging; Market analysis and consumer behavior; Content creation and digital storytelling
September 1, 2009 - June 1, 2011
Baccalaureate - BAC / High School Diploma / A- Levels
January 11, 2030 - April 7, 2026
Practical UX Research & Strategy Masterclass
September 1, 2006 - June 1, 2008
Art Direction & Design Leadership
September 1, 2006 - June 1, 2008
Create a Design System from scratch in Figma
September 1, 2006 - June 1, 2008
Memorable UI Design For Interactive Experiences
September 1, 2006 - June 1, 2008
Advanced Prototyping: From early ideas to rich interactions
September 1, 2006 - June 1, 2008
Digital marketing strategies (SEO, SEM, social media, email marketing)
September 1, 2009 - June 1, 2011

Industry Experience

Media & Entertainment, Computers & Electronics, Real Estate & Construction, Professional Services, Software & Internet, Education, Other
    paper UX/UI Web Design Collection V

    UX/UI Web Design Collection Vol. 2 is a curated portfolio showcase featuring a diverse range of web design projects—from corporate platforms to creative brand experiences. This collection demonstrates strategic thinking, visual versatility, and user-centered design principles applied across multiple industries, proving adaptability without compromising on quality or brand integrity.

    Link:

    paper Fuego Latino

    Fuego Latino Marrakech is a vibrant, sensory-driven branding and digital experience designed for a premium Brazilian churrascaria in the heart of Morocco. This project fuses Latin passion with Moroccan hospitality—creating a bold visual identity and intuitive UI/UX that captures the sizzle, warmth, and communal spirit of authentic rodizio dining.

    Design Highlights

    • Fiery, Authentic Visual Identity – Rich warm tones, dynamic typography, and appetizing imagery that evoke Brazilian culture and gourmet craftsmanship
    • Immersive Brand Storytelling – Art direction that transports guests from first click to first bite, highlighting the theatrical rodizio experience
    • Multi-Platform Consistency – Cohesive design system across web, social, and print touchpoints using Adobe Creative Suite + Figma
    • Hospitality-Focused UX – Intuitive reservation flow, menu exploration, and event booking designed for both tourists and local food enthusiasts
    • Cultural Fusion Aesthetic – Thoughtful blend of Brazilian vibrancy and Moroccan elegance to resonate with Marrakech’s diverse audience.

    Link:

    paper Winarose

    Trading Fresh Produce is a fresh, vibrant digital platform designed to streamline the agricultural supply chain. This project combines clean UI/UX with strategic branding to create a trustworthy marketplace where farmers, distributors, and buyers connect—transforming the way fresh produce is traded with modern technology and intuitive design.

    Link:

    paper Citroën Maroc

    Citroën.ma is a bold, experience-driven digital platform designed for Citroën’s official presence in Morocco. Embracing the brand’s “Inspired By You” philosophy, the website showcases innovative vehicles—from electric ë-C4 to rugged SUVs—through a vibrant, user-friendly interface that connects Moroccan drivers with local dealerships, test drives, and after-sales services.

    Link: https://www.twine.net/signin

    paper Mixa by L'Oréal

    Mixa.fr is a clean, trust-driven e-commerce platform designed for France’s leading sensitive skincare brand. With over 90 years of dermatological expertise, the website blends pharmacy-grade credibility with modern beauty aesthetics guiding users from skin diagnosis to personalized product routines through an intuitive, mobile-first experience.

    Link: https://www.twine.net/signin

    paper Renault Maroc

    Renault.ma is a dynamic, customer-centric digital platform designed for Renault’s official presence in Morocco. This website seamlessly blends automotive innovation with local market needs—showcasing electric, hybrid, and utility vehicles through an intuitive, visually immersive experience that guides users from discovery to dealership.

    Link: https://www.twine.net/signin

    paper Sony CSL

    Sony Computer Science Laboratories Paris is a forward-thinking digital platform designed for one of Europe’s most innovative research institutions. This website elegantly bridges academia, industry, and society showcasing groundbreaking work in AI, sustainability, creativity, and human augmentation through a clean, modern, and accessible interface.

    Link: https://www.twine.net/signin

    paper Complete Events

    Complete Events is a sleek, professional website designed for a full-service event agency. This project blends minimalist aesthetics with functional UI/UX to create a digital experience that reflects the elegance and precision of high-end event planning.

    Link: