Fuego Latino
Yassir Hassani
Published
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Fuego Latino Marrakech is a vibrant, sensory-driven branding and digital experience designed for a premium Brazilian churrascaria in the heart of Morocco. This project fuses Latin passion with Moroccan hospitality—creating a bold visual identity and intuitive UI/UX that captures the sizzle, warmth, and communal spirit of authentic rodizio dining.
Design Highlights
- Fiery, Authentic Visual Identity – Rich warm tones, dynamic typography, and appetizing imagery that evoke Brazilian culture and gourmet craftsmanship
- Immersive Brand Storytelling – Art direction that transports guests from first click to first bite, highlighting the theatrical rodizio experience
- Multi-Platform Consistency – Cohesive design system across web, social, and print touchpoints using Adobe Creative Suite + Figma
- Hospitality-Focused UX – Intuitive reservation flow, menu exploration, and event booking designed for both tourists and local food enthusiasts
- Cultural Fusion Aesthetic – Thoughtful blend of Brazilian vibrancy and Moroccan elegance to resonate with Marrakech’s diverse audience.
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