Hello! I'm Yayun Zheng, a multidisciplinary designer blending branding, UX, and storytelling to craft visually compelling experiences. I earned an MFA in Communication Design and have experience shaping brand identity, product design, and social media campaigns for entertainment and tech-focused clients. I’m passionate about turning complex ideas into clear, engaging visuals that resonate with audiences. I thrive in collaborative environments, translating stakeholder goals into cohesive design systems and accessible interfaces. My work spans branding, UI/UX, motion graphics, and packaging, balancing aesthetics with usability to drive measurable impact.

Yayun Zheng

Hello! I'm Yayun Zheng, a multidisciplinary designer blending branding, UX, and storytelling to craft visually compelling experiences. I earned an MFA in Communication Design and have experience shaping brand identity, product design, and social media campaigns for entertainment and tech-focused clients. I’m passionate about turning complex ideas into clear, engaging visuals that resonate with audiences. I thrive in collaborative environments, translating stakeholder goals into cohesive design systems and accessible interfaces. My work spans branding, UI/UX, motion graphics, and packaging, balancing aesthetics with usability to drive measurable impact.

Available to hire

Hello! I’m Yayun Zheng, a multidisciplinary designer blending branding, UX, and storytelling to craft visually compelling experiences. I earned an MFA in Communication Design and have experience shaping brand identity, product design, and social media campaigns for entertainment and tech-focused clients. I’m passionate about turning complex ideas into clear, engaging visuals that resonate with audiences.

I thrive in collaborative environments, translating stakeholder goals into cohesive design systems and accessible interfaces. My work spans branding, UI/UX, motion graphics, and packaging, balancing aesthetics with usability to drive measurable impact.

See more

Language

English
Fluent
Japanese
Beginner

Work Experience

Graphic Design & Social Media Intern at Music Rich & Young Entertainment Inc.
September 1, 2025 - Present
Designed cross-platform visual campaigns for celebrity concert tours, creating social media graphics, motion visuals, and event posters; produced and edited short-form promotional videos; designed tour merchandise; and analyzed content performance to refine visual direction and strengthen brand engagement across digital channels.
Branding & Graphic Design Intern at Guangzhou Magic Space Design Co., Ltd
June 1, 2023 - August 1, 2023
Designed scalable brand identity systems, logos, and marketing materials for clients (Guangdong Airport Group, Infinity, Monalisa Ceramics); produced tri-fold brochures, exhibition boards, and environmental signage, contributing to brand consistency and visitor engagement; collaborated with teams to standardize templates and assets.
Visual & Layout Designer at China Communications Services Co., Ltd.
May 1, 2023 - June 1, 2023
Led redesign of corporate logo and visual identity; created infographics, charts, and icon sets to translate technical content for internal and external audiences; partnered with content and technology teams to align design systems and accessibility standards.
Visual & Layout Designer at E-Commercial Branding Project – Claut
February 1, 2022 - May 1, 2022
Designed Claut’s brand identity, including logo, color system, and typography; mapped user journeys, conducted usability testing, and created interactive wireframes and prototypes in Figma and Adobe XD; produced marketing visuals and landing pages with accessible, responsive layouts.

Education

MFA at Pratt Institute
August 1, 2023 - June 1, 2025
BFA at Tyler School of Art and Architecture, Temple University
August 1, 2020 - June 1, 2023

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Software & Internet