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I am a results-driven Digital Marketing, Social Media, and Communications Strategist with over 10 years of experience delivering measurable growth across B2B and B2C markets. I specialize in building data-driven campaigns that boost ROI, grow audiences, and strengthen brand visibility through integrated, cross-channel initiatives. I thrive in collaborative, cross-functional teams and love turning insights into creative, culturally resonant content. Fluent in Arabic and English, I design campaigns that resonate across regional markets and stakeholder groups, from donors to journalists to customers.…I am a results-driven Digital Marketing, Social Media, and Communications Strategist with over 10 years of experience delivering measurable growth across B2B and B2C markets. I specialize in building data-driven campaigns that boost ROI, grow audiences, and strengthen brand visibility through integrated, cross-channel initiatives. I thrive in collaborative, cross-functional teams and love turning insights into creative, culturally resonant content. Fluent in Arabic and English, I design campaigns that resonate across regional markets and stakeholder groups, from donors to journalists to customers.

Yazan Assad

Digital Marketer, Social Media Manager, SEO Expert, +4

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I am a results-driven Digital Marketing, Social Media, and Communications Strategist with over 10 years of experience delivering measurable growth across B2B and B2C markets. I specialize in building data-driven campaigns that boost ROI, grow audiences, and strengthen brand visibility through integrated, cross-channel initiatives. I thrive in collaborative, cross-functional teams and love turning insights into creative, culturally resonant content. Fluent in Arabic and English, I design campaigns that resonate across regional markets and stakeholder groups, from donors to journalists to customers.…I am a results-driven Digital Marketing, Social Media, and Communications Strategist with over 10 years of experience delivering measurable growth across B2B and B2C markets. I specialize in building data-driven campaigns that boost ROI, grow audiences, and strengthen brand visibility through integrated, cross-channel initiatives. I thrive in collaborative, cross-functional teams and love turning insights into creative, culturally resonant content. Fluent in Arabic and English, I design campaigns that resonate across regional markets and stakeholder groups, from donors to journalists to customers.

Available to hire

I am a results-driven Digital Marketing, Social Media, and Communications Strategist with over 10 years of experience delivering measurable growth across B2B and B2C markets. I specialize in building data-driven campaigns that boost ROI, grow audiences, and strengthen brand visibility through integrated, cross-channel initiatives.

I thrive in collaborative, cross-functional teams and love turning insights into creative, culturally resonant content. Fluent in Arabic and English, I design campaigns that resonate across regional markets and stakeholder groups, from donors to journalists to customers.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Arabic

Fluent

Work Experience

Media, Communications & Content Development Manager at EcoPeace Middle East

October 1, 2024 - Present

Lead the design and execution of organization-wide media and communications strategies to promote cross-border environmental initiatives across the MENA region. Develop integrated bilingual campaigns across social media, press, and digital platforms; manage the Arabic website and social media channels, producing high-quality content including blogs, newsletters, and op-eds. Build and maintain relationships with 100+ journalists and media outlets, securing Tier-1 press coverage. Oversee analytics and reporting, translating data into actionable insights for donors and stakeholders. Direct the production of multimedia content, from scriptwriting and storyboarding to coordinating with production teams and leading in-house video/audio creation.

Head of Social Media & Content at Nas Daily

September 1, 2024 - September 23, 2025

Designed and executed multi-platform content strategies, achieving a 25% increase in engagement and a 20% boost in brand visibility. Managed large-scale, story-driven campaigns focused on audience growth and storytelling excellence, tailored to diverse global markets. Guided cross-functional teams of video producers, designers, and social media specialists, ensuring seamless coordination and a 30% improvement in campaign efficiency. Analyzed key performance metrics and implemented data-driven optimizations, improving user engagement by 15% and extending campaign reach. Drove global market penetration by launching region-specific content strategies, elevating the brand’s presence and generating a substantial surge in international followers and audience engagement across diverse platforms.

Head of Digital Marketing & Social Media at A. Sbitany & Sons Co

April 1, 2023 - September 23, 2025

Directed end-to-end digital marketing strategies for leading global brands such as LG, Beko, and Philips, achieving a 35% increase in ROI and a 25% rise in conversion rates. Led comprehensive B2B and B2C marketing campaigns, positioning Sbitany as a regional leader and driving strong growth in sales and client acquisition. Spearheaded PR campaigns and influencer collaborations, boosting brand visibility by 20% and strengthening customer engagement across key markets. Built and led a team of 10 marketing professionals, improving team performance and output by 40% through mentorship and clear growth objectives. Developed ABM strategies targeting high-value corporate clients, increasing lead generation and engagement by 25%. Introduced advanced analytics and reporting frameworks, enabling data-driven decisions that significantly optimized campaign performance and ROI. Delivered 40% growth in corporate sales by driving digital transformation and adopting innovative marketing technologies.

Digital Media Manager at Palestine Red Crescent Society Theatre

January 1, 2018 - September 23, 2025

Built and executed multimedia marketing campaigns that boosted ticket sales by 25% and increased audience engagement by 40%. Led a creative production team, streamlining workflows to deliver projects 30% faster while improving creative output. Secured local media partnerships and coverage, increasing theatre attendance by 50% through targeted PR strategies. Oversaw digital advertising and SEO initiatives, improving website traffic by 25% and increasing online visibility.

Media, Communications & Content Development Manager at EcoPeace Middle East

October 1, 2024 - Present

Lead the design and execution of organization-wide media and communications strategies to promote cross-border environmental initiatives across the MENA region. Develop integrated bilingual campaigns (Arabic & English) across social media, press, and digital platforms, driving awareness and stakeholder engagement. Manage the Arabic website and social media channels, producing high-quality, culturally tailored content, including blogs, newsletters, and op-eds. Build and maintain relationships with 100+ journalists and media outlets, securing Tier-1 press coverage. Oversee analytics and reporting for campaign performance, translating data into actionable insights for donors and stakeholders. Direct multimedia production, from scriptwriting and storyboarding to coordinating with production teams and leading in-house video/audio creation.

Head of Social Media & Content at Nas Daily

September 30, 2024 - September 23, 2025

Designed and executed multi-platform content strategies, achieving a 25% increase in engagement and a 20% boost in brand visibility. Managed large-scale, story-driven campaigns focused on audience growth and storytelling excellence, tailored to diverse global markets. Directed cross-functional teams of video producers, designers, and social media specialists, ensuring seamless coordination and a 30% improvement in campaign efficiency. Analyzed key performance metrics and implemented data-driven optimizations, improving user engagement by 15% and extending campaign reach. Drove global market penetration by launching region-specific content strategies, elevating the brand’s presence and generating a substantial surge in international followers and audience engagement across diverse platforms.

Head of Digital Marketing & Social Media at A. Sbitany & Sons Co

April 1, 2023 - September 23, 2025

Directed end-to-end digital marketing strategies for leading global brands such as LG, Beko, and Philips, achieving a 35% increase in ROI and a 25% rise in conversion rates. Led comprehensive B2B and B2C marketing campaigns, positioning Sbitany as a regional leader and driving strong growth in sales and client acquisition. Spearheaded PR campaigns and influencer collaborations, boosting brand visibility by 20% and strengthening customer engagement across key markets. Built and led a team of 10 marketing professionals, improving team performance and output by 40% through mentorship and clear growth objectives. Developed Account-Based Marketing (ABM) strategies targeting high-value corporate clients, increasing lead generation and engagement by 25%. Introduced advanced analytics and reporting frameworks, enabling data-driven decisions that significantly optimized campaign performance and ROI. Delivered 40% growth in corporate sales by driving digital transformation and adopting innovativ

Digital Media Manager at Palestine Red Crescent Society Theatre Ramallah

January 1, 2018 - September 23, 2025