Yazan Assad

Lead the design and execution of organization-wide media and communications strategies to promote cross-border environmental initiatives across the MENA region. Develop integrated bilingual campaigns (Arabic & English) across social media, press, and digital platforms, driving awareness and stakeholder engagement. Manage the Arabic website and social media channels, producing high-quality, culturally tailored content, including blogs, newsletters, and op-eds. Build and maintain relationships with 100+ journalists and media outlets, securing Tier-1 press coverage. Oversee analytics and reporting for campaign performance, translating data into actionable insights for donors and stakeholders. Direct multimedia production, from scriptwriting and storyboarding to coordinating with production teams and leading in-house video/audio creation.

Lead the design and execution of organization-wide media and communications strategies to promote cross-border environmental initiatives across the MENA region. Develop integrated bilingual campaigns across social media, press, and digital platforms; manage the Arabic website and social media channels, producing high-quality content including blogs, newsletters, and op-eds. Build and maintain relationships with 100+ journalists and media outlets, securing Tier-1 press coverage. Oversee analytics and reporting, translating data into actionable insights for donors and stakeholders. Direct the production of multimedia content, from scriptwriting and storyboarding to coordinating with production teams and leading in-house video/audio creation.

Designed and executed multi-platform content strategies, achieving a 25% increase in engagement and a 20% boost in brand visibility. Managed large-scale, story-driven campaigns focused on audience growth and storytelling excellence, tailored to diverse global markets. Directed cross-functional teams of video producers, designers, and social media specialists, ensuring seamless coordination and a 30% improvement in campaign efficiency. Analyzed key performance metrics and implemented data-driven optimizations, improving user engagement by 15% and extending campaign reach. Drove global market penetration by launching region-specific content strategies, elevating the brand’s presence and generating a substantial surge in international followers and audience engagement across diverse platforms.