I am a communications and media strategist with experience leading digital campaigns, content strategy, storytelling, public relations, and brand development across nonprofit, entertainment, and advocacy sectors. I am skilled in social media growth, multimedia production, executive communications, and narrative-driven campaigns. I specialize in managing cross-platform content strategies, media outreach, podcast production, and community-centered storytelling, collaborating with artists, brands, and organizations to craft compelling content for marketing, media, and social platforms.

Ysenia Bonilla

I am a communications and media strategist with experience leading digital campaigns, content strategy, storytelling, public relations, and brand development across nonprofit, entertainment, and advocacy sectors. I am skilled in social media growth, multimedia production, executive communications, and narrative-driven campaigns. I specialize in managing cross-platform content strategies, media outreach, podcast production, and community-centered storytelling, collaborating with artists, brands, and organizations to craft compelling content for marketing, media, and social platforms.

Available to hire

I am a communications and media strategist with experience leading digital campaigns, content strategy, storytelling, public relations, and brand development across nonprofit, entertainment, and advocacy sectors. I am skilled in social media growth, multimedia production, executive communications, and narrative-driven campaigns.

I specialize in managing cross-platform content strategies, media outreach, podcast production, and community-centered storytelling, collaborating with artists, brands, and organizations to craft compelling content for marketing, media, and social platforms.

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Language

English
Fluent

Work Experience

Media Strategist at BEYOND Documentary
August 1, 2025 - Present
Built and executed the complete digital campaign for BEYOND, a documentary following in-cacerated men at Sing Sing Prison. Produced teaser reels, graphic quotes, and narrative content supporting the DOC NYC premiere.
Social Media Strategist (Intern) at Full Court Media
May 1, 2022 - Present
Execute content strategies across media and podcast brands. Consistently drove audience growth and engagement. Created viral content exceeding 500,000 views.
Communications Manager at Fund for Guaranteed Income
May 1, 2022 - January 1, 2026
Led cross-platform communications and content strategy while maintaining brand consistency. Produced, wrote, and co-hosted the Swept Away LA podcast. Directed storytelling initiatives for community cohorts in Long Beach and Compton. Managed media relations, press outreach, and op-ed placement. Co-designed the Cost of Freedom report alongside the ACLU of Louisiana. Oversaw creative production, website content, merchandise, and marketing collateral. Built and maintained organizational websites and partner webpages. Wrote executive communications, newsletters, and leadership social media content. Represented the organization at conferences and national partner events.
Executive Coordinator at Happy Street Entertainment
January 1, 2022 - June 30, 2022
Coordinated executive schedules and meetings with major media and entertainment organizations. Developed advertising materials for strategic brand partnerships. Managed travel logistics, events, and operational workflows. Assisted in project development, production planning, and on-set management.
Brand Manager & Executive Assistant at Luxury by Xandra
August 1, 2021 - January 31, 2022
Managed digital marketing across Instagram, Facebook, TikTok, and Pinterest. Helped grow social audiences beyond 30,000 followers. Collaborated with PR teams on media kits, press releases, and campaigns. Represented the brand at major industry events including Art Basel Miami and Art Hearts Fashion.
Media Manager at Vérité
August 1, 2020 - December 31, 2021
Managed social media communities across multiple platforms. Developed media strategy, partnerships, and publicity opportunities. Conducted trend analysis and audience research to guide content decisions.
Freelance Photographer at New York City, NY / Los Angeles, CA
April 1, 2019 - Present
Captured high-quality images for musicians, brands, live events, and private clients with a focus on visual storytelling and brand-aligned content. Served as official photographer for artists including Vérité and Tomi. Photographed talent and media events, including coverage for an iHeartRadio podcast featuring Keke Palmer. Produced photography for celebrity events, birthday celebrations, industry gatherings, and private functions. Edited and delivered professional photo assets using Adobe Lightroom and Photoshop under tight deadlines. Collaborated directly with artists, publicists, brands, and event organizers to create content for marketing, media, and social platforms. Photographed 100+ live events, entertainment activations, private celebrations, and media appearances. Produced content used across social media, press coverage, promotional campaigns, and artist marketing materials.
Student Editor at Houston Chronicle Classroom
August 1, 2016 - December 31, 2017
Reported on entertainment and cultural events. Produced written and multimedia journalism content. Enhanced editorial content through photography and image editing.

Education

Bachelor of Arts in Journalism at St. John's University
January 11, 2030 - June 27, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Non-Profit Organization, Media & Entertainment, Professional Services, Education, Retail