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Hi there! I’m Yehasa Befrdu, a social media creative lead and multimedia specialist with a background in video editing, graphic design, and brand storytelling. I’ve proven my ability to develop high-quality short-form content for U.S.-based companies and to optimize digital assets for YouTube, Instagram, and TikTok through compelling narratives and polished visuals. I’m adept at using AI tools and modern design software to establish strong visual identities and drive audience engagement. I’m Lifeguard certified and focused on building culturally relevant organic social presence, with a particular passion for men’s health and wellness.…Hi there! I’m Yehasa Befrdu, a social media creative lead and multimedia specialist with a background in video editing, graphic design, and brand storytelling. I’ve proven my ability to develop high-quality short-form content for U.S.-based companies and to optimize digital assets for YouTube, Instagram, and TikTok through compelling narratives and polished visuals. I’m adept at using AI tools and modern design software to establish strong visual identities and drive audience engagement. I’m Lifeguard certified and focused on building culturally relevant organic social presence, with a particular passion for men’s health and wellness.

Yehasa Befrdu

Video Editor, Graphic Designer, Creative Director, +4

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Hi there! I’m Yehasa Befrdu, a social media creative lead and multimedia specialist with a background in video editing, graphic design, and brand storytelling. I’ve proven my ability to develop high-quality short-form content for U.S.-based companies and to optimize digital assets for YouTube, Instagram, and TikTok through compelling narratives and polished visuals. I’m adept at using AI tools and modern design software to establish strong visual identities and drive audience engagement. I’m Lifeguard certified and focused on building culturally relevant organic social presence, with a particular passion for men’s health and wellness.…Hi there! I’m Yehasa Befrdu, a social media creative lead and multimedia specialist with a background in video editing, graphic design, and brand storytelling. I’ve proven my ability to develop high-quality short-form content for U.S.-based companies and to optimize digital assets for YouTube, Instagram, and TikTok through compelling narratives and polished visuals. I’m adept at using AI tools and modern design software to establish strong visual identities and drive audience engagement. I’m Lifeguard certified and focused on building culturally relevant organic social presence, with a particular passion for men’s health and wellness.

Available to hire

Hi there! I’m Yehasa Befrdu, a social media creative lead and multimedia specialist with a background in video editing, graphic design, and brand storytelling. I’ve proven my ability to develop high-quality short-form content for U.S.-based companies and to optimize digital assets for YouTube, Instagram, and TikTok through compelling narratives and polished visuals.

I’m adept at using AI tools and modern design software to establish strong visual identities and drive audience engagement. I’m Lifeguard certified and focused on building culturally relevant organic social presence, with a particular passion for men’s health and wellness.

Skills

Video Advert

Editorial Illustration

Short Film

Presentation Design

Product Design

Experience Level

Video Advert

Expert

Editorial Illustration

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Advanced

Work Experience

Video Editor at Atlas Corp Inc.

April 20, 2025 - June 20, 2025

Creative development: ideated and scripted engaging video content designed to capture audience interest through compelling storytelling. Visual strategy: built detailed storyboards and planned production schedules to ensure high-quality output. Optimization: customized video formats, captions, and thumbnails for YouTube, Instagram, and TikTok to maximize organic reach and engagement. Collaboration: partnered with marketing and social media teams to align content with brand goals and campaign objectives.

Video Editor at Arif Studios

May 20, 2024 - August 20, 2024

Crafted clear narratives by transforming raw footage into high-quality, cohesive final edits. Enhanced audience retention by adding visual elements, animations, and professional effects. Optimized content for various digital platforms to improve engagement metrics and brand visibility.

Content & Administrative Support / Instructor at Sewasew Academy

August 20, 2023 - July 20, 2024

Brand Design: Designed engaging graphics and customized learning materials using graphic design principles. Social Media Management: Managed social media content and handled digital community engagement to improve communication efficiency.

Video Graphics and Motions Officer at KAIRIOS

February 20, 2024 - March 20, 2024

Developed video content to promote brand services and core values, translating complex brand messages into accessible visual content.

Artist & Cartoonist at St. Peter's Hospital / USAID

May 20, 2023 - March 20, 2024

Utilized artistic skills to create culturally relevant visual assets (murals / caricatures) that resonate with specific community demographics.

Content & Admin Support / Instructor at Sewasew Academy

August 20, 2023 - July 20, 2024

Created engaging learning materials and supported administrative tasks to streamline program delivery. Contributed to content development and classroom engagement.

Video Graphics and Motions Officer at Kairos

February 20, 2024 - March 20, 2024

Produced video content with graphics and motion elements to support brand messaging and core values.

Artist & Cartoonist at St. Peter’s Hospital / USAID

May 20, 2023 - March 20, 2024

Utilized artistic skills to create culturally relevant visual assets (murals/cartoon caricatures) that resonated with specific community demographics.