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Results-driven digital marketing professional with 5+ years’ experience managing six-figure paid media budgets and delivering measurable growth across paid social, influencer, and content channels. Proven track record of scaling campaigns, improving performance efficiency, and driving customer acquisition through data-led strategy and optimisation. Experienced working cross-functionally with stakeholders, creatives, and external partners to deliver high-impact campaigns aligned to business objectives.…Results-driven digital marketing professional with 5+ years’ experience managing six-figure paid media budgets and delivering measurable growth across paid social, influencer, and content channels. Proven track record of scaling campaigns, improving performance efficiency, and driving customer acquisition through data-led strategy and optimisation. Experienced working cross-functionally with stakeholders, creatives, and external partners to deliver high-impact campaigns aligned to business objectives.

Yarden Grinberg

Performance Marketer, Growth Marketer, Marketing Strategist, +4

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Results-driven digital marketing professional with 5+ years’ experience managing six-figure paid media budgets and delivering measurable growth across paid social, influencer, and content channels. Proven track record of scaling campaigns, improving performance efficiency, and driving customer acquisition through data-led strategy and optimisation. Experienced working cross-functionally with stakeholders, creatives, and external partners to deliver high-impact campaigns aligned to business objectives.…Results-driven digital marketing professional with 5+ years’ experience managing six-figure paid media budgets and delivering measurable growth across paid social, influencer, and content channels. Proven track record of scaling campaigns, improving performance efficiency, and driving customer acquisition through data-led strategy and optimisation. Experienced working cross-functionally with stakeholders, creatives, and external partners to deliver high-impact campaigns aligned to business objectives.

Available to hire

Results-driven digital marketing professional with 5+ years’ experience managing six-figure paid media budgets and delivering measurable growth across paid social, influencer, and content channels. Proven track record of scaling campaigns, improving performance efficiency, and driving customer acquisition through data-led strategy and optimisation. Experienced working cross-functionally with stakeholders, creatives, and external partners to deliver high-impact campaigns aligned to business objectives.

Skills

Branding

Copywriting

Experience Level

Branding

Expert

Copywriting

Expert

Work Experience

Performance Marketing & Social Media Specialist at Healthdirect Australia

January 1, 2025 - Present

Manage six-figure annual paid media budgets across Meta platforms, optimizing campaigns to drive user acquisition and engagement for national digital health services; Lead end-to-end campaign strategy, execution, and performance analysis, consistently improving key metrics including engagement rates and cost efficiency; Develop and execute integrated paid + organic social strategies across Facebook, Instagram, and TikTok aligned to growth objectives; Own performance reporting and insights, translating data into actionable recommendations for continuous optimization; Collaborate with cross-functional stakeholders including medical professionals to deliver compliant, high-performing campaigns.

Campaign Executive (Social & Influencer Marketing) at SQUAD by Mamamia

January 1, 2024 - January 1, 2024

Managed end-to-end delivery of multi-channel campaigns for major brand clients across social and influencer channels; Led influencer strategy and execution, including sourcing, negotiation, and campaign management; Delivered performance reporting and post-campaign analysis, providing data-driven insights to optimize future campaigns; Acted as key client contact, managing relationships and ensuring campaign objectives were met.

Marketing Manager at Frenchie

January 1, 2023 - January 1, 2024

Led marketing strategy across digital, social, events, and PR for a fast-growing consumer brand; Managed influencer partnerships, brand collaborations, and external agency relationships; Developed marketing assets including DMs, social content, and campaign collateral to support growth objectives.

Affiliates & Partnerships Coordinator at Vitable

January 1, 2022 - January 1, 2022

Built and scaled a multi-marketing affiliate and influencer program across Australia, New Zealand, and the Philippines, managing 200+ creators via Impact platform; Drove customer acquisition through partnerships; Identified and launched new growth channels (gym partnerships, podcasts, online communities); Collaborated with marketing and creative teams to ensure consistent brand execution.

Operations & Customer Experience Specialist at Uber

January 1, 2017 - January 1, 2019

Delivered high-level stakeholder and customer support across operations; Contributed to process improvements to enhance customer experience and satisfaction; Supported product and service launches in New Zealand market.