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Hi, I’m Yichen Wei, a creative and self-driven Social Media Manager with a strong background in fashion, digital storytelling, and visual communication. Based in Rome, I’m pursuing a Master’s in Fashion Studies at Sapienza University. I blend aesthetic direction with data-driven strategy to build authentic brand voices and meaningful online engagement. I’ve run social campaigns across TikTok and Instagram, collaborated with content creators, and managed creative production remotely. My work blends fashion sensibility with cultural storytelling to craft engaging, shoppable content that resonates with diverse audiences.…Hi, I’m Yichen Wei, a creative and self-driven Social Media Manager with a strong background in fashion, digital storytelling, and visual communication. Based in Rome, I’m pursuing a Master’s in Fashion Studies at Sapienza University. I blend aesthetic direction with data-driven strategy to build authentic brand voices and meaningful online engagement. I’ve run social campaigns across TikTok and Instagram, collaborated with content creators, and managed creative production remotely. My work blends fashion sensibility with cultural storytelling to craft engaging, shoppable content that resonates with diverse audiences.

Yichen Wei

Social Media Manager, Content Creator, Designer, +2

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Hi, I’m Yichen Wei, a creative and self-driven Social Media Manager with a strong background in fashion, digital storytelling, and visual communication. Based in Rome, I’m pursuing a Master’s in Fashion Studies at Sapienza University. I blend aesthetic direction with data-driven strategy to build authentic brand voices and meaningful online engagement. I’ve run social campaigns across TikTok and Instagram, collaborated with content creators, and managed creative production remotely. My work blends fashion sensibility with cultural storytelling to craft engaging, shoppable content that resonates with diverse audiences.…Hi, I’m Yichen Wei, a creative and self-driven Social Media Manager with a strong background in fashion, digital storytelling, and visual communication. Based in Rome, I’m pursuing a Master’s in Fashion Studies at Sapienza University. I blend aesthetic direction with data-driven strategy to build authentic brand voices and meaningful online engagement. I’ve run social campaigns across TikTok and Instagram, collaborated with content creators, and managed creative production remotely. My work blends fashion sensibility with cultural storytelling to craft engaging, shoppable content that resonates with diverse audiences.

Available to hire

Hi, I’m Yichen Wei, a creative and self-driven Social Media Manager with a strong background in fashion, digital storytelling, and visual communication. Based in Rome, I’m pursuing a Master’s in Fashion Studies at Sapienza University. I blend aesthetic direction with data-driven strategy to build authentic brand voices and meaningful online engagement.

I’ve run social campaigns across TikTok and Instagram, collaborated with content creators, and managed creative production remotely. My work blends fashion sensibility with cultural storytelling to craft engaging, shoppable content that resonates with diverse audiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Advanced

Chinese

Fluent

Italian

Intermediate

Work Experience

Art Teacher at Gong's Studio

August 21, 2021 - August 21, 2021

Guided over 30 students in creative sketching and fashion composition. Developed strong communication and interpersonal skills through interactive teaching. Encouraged aesthetic sensitivity and attention to detail.

Fashion Designer at Kangnai Textile Co., Ltd

August 10, 2023 - August 10, 2023

Assisted in coordinating textile sample preparation, garment fitting, and quality review. Supported the design team in researching materials and visual trends for seasonal collections. Improved internal communication between production and design departments.

Fashion Week Assistant at Hangzhou International Fashion Week

May 19, 2023 - May 19, 2023

Supported backstage organization, model coordination, and outfit styling. Assisted designers and stylists in preparing runway looks and managing show logistics. Gained exposure to event operations, styling processes, and brand presentation.

Fashion Merchandising Intern at Zoe Culture

August 31, 2023 - August 31, 2023

Assisted in planning product displays and fashion shoot coordination. Conducted visual research for upcoming collections and trend analysis. Created merchandising reports combining aesthetic and analytical perspectives.

Freelance Social Media & Content Creator at Rome & Hangzhou

January 1, 2023 - November 5, 2025

Created and managed lifestyle and fashion content across TikTok, Instagram, and Xiaohongshu, achieving consistent audience growth and engagement. Developed visual storytelling concepts combining fashion aesthetics, culture, and personal narrative. Designed content calendars, edited short-form videos, and curated visual layouts to enhance brand and personal presence. Researched fashion and social media trends to align content with current visual and cultural conversations. Collaborated with photographers, stylists, and independent brands.