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Hi, I'm Yilia Liu, a passionate UX designer with a strong background in computer science and architecture. I love creating intuitive, user-centered designs that improve both the user experience and business outcomes. With hands-on experience in e-commerce platforms and training tools, I strive to combine data-driven insights with creative design principles to craft cohesive brand identities and scalable design systems. I'm enthusiastic about collaborating with cross-functional teams to transform ideas into polished, production-ready products. Outside of work, I enjoy exploring new design technologies and enhancing my skills in areas like typography, visual storytelling, and user research. Let's create something amazing together!…Hi, I'm Yilia Liu, a passionate UX designer with a strong background in computer science and architecture. I love creating intuitive, user-centered designs that improve both the user experience and business outcomes. With hands-on experience in e-commerce platforms and training tools, I strive to combine data-driven insights with creative design principles to craft cohesive brand identities and scalable design systems. I'm enthusiastic about collaborating with cross-functional teams to transform ideas into polished, production-ready products. Outside of work, I enjoy exploring new design technologies and enhancing my skills in areas like typography, visual storytelling, and user research. Let's create something amazing together!

Yilia Liu

UX Designer, Product Designer, Graphic Designer, +3

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Hi, I'm Yilia Liu, a passionate UX designer with a strong background in computer science and architecture. I love creating intuitive, user-centered designs that improve both the user experience and business outcomes. With hands-on experience in e-commerce platforms and training tools, I strive to combine data-driven insights with creative design principles to craft cohesive brand identities and scalable design systems. I'm enthusiastic about collaborating with cross-functional teams to transform ideas into polished, production-ready products. Outside of work, I enjoy exploring new design technologies and enhancing my skills in areas like typography, visual storytelling, and user research. Let's create something amazing together!…Hi, I'm Yilia Liu, a passionate UX designer with a strong background in computer science and architecture. I love creating intuitive, user-centered designs that improve both the user experience and business outcomes. With hands-on experience in e-commerce platforms and training tools, I strive to combine data-driven insights with creative design principles to craft cohesive brand identities and scalable design systems. I'm enthusiastic about collaborating with cross-functional teams to transform ideas into polished, production-ready products. Outside of work, I enjoy exploring new design technologies and enhancing my skills in areas like typography, visual storytelling, and user research. Let's create something amazing together!

Available to hire

Hi, I’m Yilia Liu, a passionate UX designer with a strong background in computer science and architecture. I love creating intuitive, user-centered designs that improve both the user experience and business outcomes. With hands-on experience in e-commerce platforms and training tools, I strive to combine data-driven insights with creative design principles to craft cohesive brand identities and scalable design systems.

I’m enthusiastic about collaborating with cross-functional teams to transform ideas into polished, production-ready products. Outside of work, I enjoy exploring new design technologies and enhancing my skills in areas like typography, visual storytelling, and user research. Let’s create something amazing together!

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Web Designer at Caross Tech

May 1, 2024 - Present

Launched a responsive e-commerce website from the ground up, focusing on conversion-driven user experience improvements that increased purchase conversion rates substantially. Developed comprehensive visual brand guidelines and a design system encompassing typography, color palettes, and fonts. Supported marketing teams with digital marketing assets leading to a 3-5x increase in social media visibility and engagement. Worked closely with engineers to ensure pixel-perfect implementation and responsive design consistency. Managed product listings and marketplace optimization on Seller Central, contributing to securing partnerships with major retailers including Amazon, Best Buy, and Walmart.

UX Designer at T-Mobile

March 31, 2024 - July 28, 2025

Led the design and launch of an AR training platform, reducing employee training time by 62%. Created visual graphics and pitch deck materials that secured T-Mobile sponsorship. Collaborated with engineers and conducted A/B testing to validate design choices and enhance user experience based on data-driven insights.

UX Design Intern at Dell Technologies

August 31, 2023 - July 28, 2025

Delivered a GenAI document management platform from concept to prototype within 8 weeks, improving design team efficiency by 20%. Applied enterprise design systems to maintain UI consistency and accessibility. Collaborated with cross-functional teams to align user-centered design with business goals.

UX/Brand Designer at Microsoft Imagine Cup 2024

January 31, 2024 - July 28, 2025

Developed a GenAI meeting platform MVP in 2 weeks through user research and audience analysis. Delivered a 20-page presentation including high-fidelity prototypes and demo videos. Established UI design systems to ensure visual consistency and accelerate development.

UX Designer, B2C E-Commerce Web Platform at Caross Tech

May 1, 2024 - Present

Increased purchase conversion rate from 0.059% to 0.3% in Q4 2024 by launching an end-to-end B2C e-commerce web platform and designing intuitive landing pages, checkout flows, and AdTech campaign assets with strong attention to typography and user experience. Achieved a 75% increase in click-through rate for social media campaigns by producing branded visuals and executing video editing for marketing collateral, maintaining consistent application of typography and design principles across platforms. Secured strategic partnerships with major retailers including Amazon, Best Buy, Walmart, Lowe’s, QVC, and HubSpot by managing SaaS-based product listing workflows and developing SEO-optimized content with professional imagery, leveraging AdTech strategies to boost brand visibility. Established cohesive brand identity and visual language for new e-commerce platform by developing comprehensive brand guidelines, prioritizing hierarchy, color, and typography, and building a scalable design sy

UX Designer, B2B Training Platform at T-Mobile

September 30, 2024 - July 28, 2025

Secured T-Mobile executive sponsorship among 20 competing teams by designing compelling narrative-driven exhibits and presentation posters that highlighted user experience and visual storytelling. Reduced employee training time by 62% (from 13 hours to 5 hours) by leading data-driven prioritization using effort-impact and ROI analysis to deliver a user-centered product focused on clarity and intuitive UX flows. Delivered high-fidelity prototypes and production-ready designs by collaborating with engineers on Unity implementation, conducting A/B testing, and refining UI based on user feedback and success metrics. Enhanced design quality and usability for the training platform by establishing foundational design system elements including typography, spacing, and color to create polished, cohesive interfaces.

UX Design Intern at Dell Technologies

August 31, 2023 - July 28, 2025

Increased design team efficiency by 20% by delivering high-fidelity prototypes and intuitive user flows for a GenAI document management platform, accelerating development from concept to launch in just 8 weeks. Enhanced UI consistency and scalability by applying Dell's enterprise design system to document management workflows, emphasizing component architecture, accessibility standards, and visual hierarchy. Ensured alignment between business objectives and user experience goals by leading cross-functional design reviews and validating user-centered solutions that supported strategic product decisions. Supported creation of scalable and accessible interfaces by building high-fidelity prototypes with an emphasis on hierarchy, typography, and color, resulting in improved usability and visual clarity for document management workflows.