I’m a creative photographer and videographer with 8+ years of experience in photography, videography, and post-production, delivering high-quality visuals for advertising and e-commerce. I’ve built strong capabilities in end-to-end content production, creative ideation, and cross-border campaigns, blending artistic craft with strategic storytelling. I’ve led content pipelines for TikTok Shop campaigns across US, UK, and KSA, developed viral short-form content, and integrated AI-powered tools to improve efficiency and results. I thrive on collaboration with marketing teams, suppliers, and partners to drive brand awareness and sales.

Juancan

I’m a creative photographer and videographer with 8+ years of experience in photography, videography, and post-production, delivering high-quality visuals for advertising and e-commerce. I’ve built strong capabilities in end-to-end content production, creative ideation, and cross-border campaigns, blending artistic craft with strategic storytelling. I’ve led content pipelines for TikTok Shop campaigns across US, UK, and KSA, developed viral short-form content, and integrated AI-powered tools to improve efficiency and results. I thrive on collaboration with marketing teams, suppliers, and partners to drive brand awareness and sales.

Available to hire

I’m a creative photographer and videographer with 8+ years of experience in photography, videography, and post-production, delivering high-quality visuals for advertising and e-commerce. I’ve built strong capabilities in end-to-end content production, creative ideation, and cross-border campaigns, blending artistic craft with strategic storytelling.
I’ve led content pipelines for TikTok Shop campaigns across US, UK, and KSA, developed viral short-form content, and integrated AI-powered tools to improve efficiency and results. I thrive on collaboration with marketing teams, suppliers, and partners to drive brand awareness and sales.

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Language

English
Advanced
Chinese
Fluent

Work Experience

Product Information Operations at ByteDance (TikTok Global Selling – Business Middle Platform)
May 1, 2025 - October 16, 2025
Led end-to-end content and product information operations for TikTok Global Selling, including content pipelines, staging, shooting, editing, publishing, and performance tracking; delivered high-impact visuals for cross-border campaigns and contributed to substantial GMV growth.
Lead Photographer at ByteDance (TikTok Shop)
December 1, 2022 - October 16, 2025
Led photography for TikTok Shop creative content; built and managed a reusable creative library; produced interior and VR-oriented visuals; supported property marketing campaigns.
Photographer at KE Holdings (Beike Zhaofang)
August 1, 2021 - October 16, 2025
Shot and produced real estate marketing content: drone panoramas, interior VR photography, and multi-channel video productions; delivered high-quality visuals for property listings and campaigns; fostered strong client relationships.
Advertising Sales & Content Editor at XCar Advertising
January 1, 2016 - October 16, 2025
Sold digital ad space to 62+ automotive brands; covered 336+ automotive events; produced event photography, fast-cut videos, and editorial content; built relationships with multiple dealerships and brand partners.
Product Information Operations Lead at ByteDance TikTok Shop Global Selling – Business Middle Platform
June 1, 2023 - May 31, 2025
Produced 2,000+ ad creatives for TikTok Shop across US, UK, and KSA markets; contributed to USD 6.5M+ GMV with a favorable ROA; built end-to-end content production pipelines and integrated AI-powered tools to enhance efficiency and output.
Lead Photographer at ByteDance TikTok Shop Global Selling – Business Middle Platform
May 1, 2022 - December 31, 2022
Directed and produced advertising content for TikTok Shop; built and managed a creative library; delivered high-quality visuals for property and product campaigns; supported cross-border sales and supplier engagement.
Short Video Production Team Lead at ByteDance TikTok Shop Global Selling
September 1, 2021 - April 30, 2022
Led a team of 5 in producing 4,000+ short-form videos for fashion and retail brands; drove rapid audience growth and engagement; coordinated end-to-end production from concept to delivery.
Photographer at KE Holdings (Beike Zhaofang)
July 1, 2020 - August 31, 2021
Shot and produced real estate marketing content: 542 drone panoramas, 2,000+ interior VR photos, and 50+ videos; delivered high-quality visuals for property listings and VR experiences; managed on-site shoots and post-production.
Advertising Sales & Content Editor at XCAR Advertising
January 1, 2012 - December 31, 2016
Sold digital ad space to 62+ automotive brands; covered 336+ automotive events with event photography, fast-cut videos, and editorial content; built relationships with dealers and brand teams.

Education

Master of Information Technology at La Trobe University
January 11, 2030 - October 16, 2025
Master of Information Technology at La Trobe University
January 11, 2030 - March 11, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Retail, Software & Internet, Real Estate & Construction