Yiyuan Feng

I’m Yiyuan, a London-based illustrator and visual artist working across editorial illustration, branding, and print. My practice combines playful hand-drawn imagery with observational drawing and printmaking-inspired textures, creating characterful visual narratives for brands, publications, and cultural projects. I also enjoy building consistent visual worlds—from poster and book work to mixed-media explorations—so the story feels both personal and cohesive.

I’ve delivered illustration for international organizations and high-profile store openings, including architectural hand-drawn visuals for RIMOWA’s Shanghai flagship re-opening and modular social media/web graphics for the WHO Western Pacific Regional Office. I also managed large-scale decorative art commissions across 1,000+ outlets with mural collaborations, and created tactile editorial series using printmaking textures for Dazed China. My background supports both concept and craft, from technical Procreate/Adobe Illustrator/Photoshop workflows to print-focused finishing.