Brand Marketing Executive at Coinstore

During my time at Coinstore.com, a cryptocurrency exchange platform that enables users to trade, buy, and sell digital assets, I was responsible for driving brand consistency and implementing the company’s overall brand direction. I led the branding team and oversaw Coinstore’s YouTube, Instagram, and Discord portfolios while managing social media content, video creation, voice-overs, and campaign planning. I successfully sourced and partnered with 21 crypto-focused PR sites across regions such as Vietnam, Indonesia, and the USA, maintaining close collaborations with five of them. My efforts included improving the company’s brand image through refreshed creatives, rewriting the ‘About Us’ page, and launching Coinstore’s social media presence with cohesive brand messaging across platforms. I also planned and executed airdrop and social media campaigns, managed three concurrent projects (including two partnership campaigns and the company’s branding video), and worked closely with KOLs and YouTubers for paid sponsorships. Additionally, I executed email marketing campaigns, produced performance reports using Google Data Studio and Google Analytics, and created animated videos, press releases, and articles to strengthen Coinstore’s visibility and engagement across digital channels.

Social Media Manager at Melon Cube Studios

At Melon Cube Studios, a game studio startup developing a blockchain-based game, I managed the company’s social media presence and community engagement across multiple platforms, with a primary focus on Twitter and Reddit. My role involved creating engaging videos, coordinating with different departments to align marketing efforts, and executing campaigns and airdrop initiatives to boost visibility and community participation. I actively contributed to building the studio’s online presence by crafting content that resonated with the gaming and crypto community, fostering discussions, and driving engagement through consistent interaction and campaign execution.