Brand Marketing Executive at Coinstore

During my time at Coinstore.com, a cryptocurrency exchange platform that enables users to trade, buy, and sell digital assets, I was responsible for driving brand consistency and implementing the company’s overall brand direction. I led the branding team and oversaw Coinstore’s YouTube, Instagram, and Discord portfolios while managing social media content, video creation, voice-overs, and campaign planning. I successfully sourced and partnered with 21 crypto-focused PR sites across regions such as Vietnam, Indonesia, and the USA, maintaining close collaborations with five of them. My efforts included improving the company’s brand image through refreshed creatives, rewriting the ‘About Us’ page, and launching Coinstore’s social media presence with cohesive brand messaging across platforms. I also planned and executed airdrop and social media campaigns, managed three concurrent projects (including two partnership campaigns and the company’s branding video), and worked closely with KOLs and YouTubers for paid sponsorships. Additionally, I executed email marketing campaigns, produced performance reports using Google Data Studio and Google Analytics, and created animated videos, press releases, and articles to strengthen Coinstore’s visibility and engagement across digital channels.

Social Media Manager at Melon Cube Studios

At Melon Cube Studios, a game studio startup developing a blockchain-based game, I managed the company’s social media presence and community engagement across multiple platforms, with a primary focus on Twitter and Reddit. My role involved creating engaging videos, coordinating with different departments to align marketing efforts, and executing campaigns and airdrop initiatives to boost visibility and community participation. I actively contributed to building the studio’s online presence by crafting content that resonated with the gaming and crypto community, fostering discussions, and driving engagement through consistent interaction and campaign execution.

Freelance Marketeer at Me

I help businesses across diverse industries such as F&B, interior design, renovation, children’s wear, travel, jewelry, and music. I build their online presence through strategic social media management, article writing, video editing, and content curation. With experience in both creative storytelling and digital marketing, I craft content that connects with audiences, strengthens brand identity, and drives engagement across platforms.

Social Media Manager at Nei Studio

Ad hoc filming, content creation, and posting. Created copies for social media postings. Ideated sophisticated reels, filmed, and edited them for posting.

Social Media Manager at Five Foot 10

Grew the account from 100 followers to 350 followers. Planned a monthly social media calendar for approval and postings. Ideated, created storyboards, and edited all reels. Wrote captions for each posts.

Social Media Manager at AQX (Now Flipster)

Collaborated and supported various departments in marketing, operations, product, and business development for announcements, listings, and campaigns. Executed AMAs and campaigns on all channels to promote AQX and engage users. Executed the open beta launch of AQX and successfully brought in 1,000 users during the campaign. Managed a team of 5 social media executives and 3 community managers. In charge of social media channels - Twitter, Instagram, Facebook, TikTok, YouTube, LinkedIn, Discord, and Telegram. Successfully grew them by an average of 5,000%.

Marketing Manager at Coinstore.com

Led a team of 2 and helmed the Email Marketing, Media Partnerships, YouTube, Instagram, and Discord portfolios. Was in charge of planning the content calendar and providing direction for content. Wrote editorial content and press releases for the company. Partnered with 21 crypto-specific editors sites of different countries.

Designer and Editor (Freelance) at Mimi Mono

Designed EDMs, competition posters, and social media postings for the brand with assets provided to me. Ideated and edited reels for their baby clothing brand. Got 100+ organic likes and 20k organic views.