As a Digital Marketing Consultant, I specialize in creating and recommending media plans and marketing strategies that focus on platforms like Facebook, Google, and LinkedIn. I love analyzing campaign performances and using data-driven insights to help my clients achieve tangible outcomes. Over the years, I've worked with brands such as American Standard and Ariston, as well as major corporations like Autodesk and Epson, helping to increase their brand visibility and drive sales. I enjoy the challenge of optimizing campaigns for maximum ROI, managing social media accounts, and building strong relationships with stakeholders. With a background in Information Systems Management and proficiency in tools like Facebook Business Manager, Google Ads, and HubSpot, I thrive on delivering digital marketing solutions that make a difference.

Yohanna Cahyana

As a Digital Marketing Consultant, I specialize in creating and recommending media plans and marketing strategies that focus on platforms like Facebook, Google, and LinkedIn. I love analyzing campaign performances and using data-driven insights to help my clients achieve tangible outcomes. Over the years, I've worked with brands such as American Standard and Ariston, as well as major corporations like Autodesk and Epson, helping to increase their brand visibility and drive sales. I enjoy the challenge of optimizing campaigns for maximum ROI, managing social media accounts, and building strong relationships with stakeholders. With a background in Information Systems Management and proficiency in tools like Facebook Business Manager, Google Ads, and HubSpot, I thrive on delivering digital marketing solutions that make a difference.

Available to hire

As a Digital Marketing Consultant, I specialize in creating and recommending media plans and marketing strategies that focus on platforms like Facebook, Google, and LinkedIn. I love analyzing campaign performances and using data-driven insights to help my clients achieve tangible outcomes. Over the years, I’ve worked with brands such as American Standard and Ariston, as well as major corporations like Autodesk and Epson, helping to increase their brand visibility and drive sales.

I enjoy the challenge of optimizing campaigns for maximum ROI, managing social media accounts, and building strong relationships with stakeholders. With a background in Information Systems Management and proficiency in tools like Facebook Business Manager, Google Ads, and HubSpot, I thrive on delivering digital marketing solutions that make a difference.

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Experience Level

Expert
Intermediate
Intermediate

Language

English
Advanced
Chinese
Advanced

Work Experience

Marketing Manager at PT. CAHAYA SURYA PERKASA BATAM
January 1, 2023 - Present
Developed and executed marketing strategies to enhance brand visibility and drive sales for American Standard and Ariston brands in Batam. Conducted market research to identify customer needs and trends. Created and managed the company’s social media accounts on Instagram, Facebook, and TikTok. Developed the company’s website and online shop on Tokopedia and Shopee. Planned and executed advertising and promotional activities. Analyzed campaign performance and provided optimization recommendations. Built relationships with stakeholders.
Digital Marketing Consultant at clickTRUE
August 31, 2022 - July 20, 2025
Developed and executed digital marketing campaigns for various leading corporations including Autodesk, Epson, Schneider Electric, and AVEVA across channels such as Facebook, Google, LinkedIn, and Hubspot Email Marketing. Conducted in-depth client consultations to identify unique business propositions, audience targeting, budget allocation, and creative optimization needs. Analyzed campaign data for performance and optimization using tools like Facebook Business Manager, Google Ads, Google Analytics, LinkedIn Business Manager, and Hubspot. Led project management tasks including campaign timelines and internal resource allocation.
Founder at shiroyukitranslations.com
September 30, 2019 - July 20, 2025
Established and maintained a self-hosted WordPress website, leveraging organic traffic to generate a daily average of 25,000 unique visitors and 100,000 page views. Garnered more than 50 million cumulative total views and a Global Rank of 43,313 in Alexa Rankings. Generated over SGD$20,000 from patrons and advertising revenue within six months. Optimized the website using Google Analytics, Cloudflare, and Google DFP. Collaborated with various ad networks and was featured in Global Times.
Market Analyst, Web Designer and IT Intern at Sakae Holdings
January 31, 2015 - July 20, 2025
Revamped the website of one of the brands under Sakae Holdings, Sakae Teppanyaki. Conducted market research on online food ordering systems and performed heuristic evaluations for various online food ordering websites. Assisted colleagues with IT-related solutions and troubleshooting.
CRM Analyst Intern at NVPC, Volunteer & Philanthropy Centre
August 31, 2014 - July 20, 2025
Evaluated clients' business requirements and designed a Customer Relationship Management (CRM) solution application for non-profit organizations. Produced the 'CaRaMel Training Series,' a tutorial video for NVPC's CRM solution, consisting of 16 modules of screencam tutorial videos with a total of 50 short videos.

Education

Bachelor of Science at Singapore Management University
January 1, 2012 - December 31, 2016

Qualifications

Add your qualifications or awards here.

Industry Experience

Professional Services, Retail, Software & Internet, Non-Profit Organization, Consumer Goods