I am an open minded person and I enjoy challenges. To help me achieve my goals, I like to learn and develop my skills in a fast paced environment, where I can make a significant contribution. I have experience working with data analysis to create impactful results for the management on decision making as well as it helps increase peoples' understandings of complex data too. My main objective in life is simply try my best in whatever I do and be the best I can at what I am doing. I like to travel as it allows me to give myself a break and refresh, it helps me to become more independent and learning new things. I like exercise too to keep myself healthy, develop self-discipline and most importantly it allows me to spend time gathering with my friends and family.

Yoke

I am an open minded person and I enjoy challenges. To help me achieve my goals, I like to learn and develop my skills in a fast paced environment, where I can make a significant contribution. I have experience working with data analysis to create impactful results for the management on decision making as well as it helps increase peoples' understandings of complex data too. My main objective in life is simply try my best in whatever I do and be the best I can at what I am doing. I like to travel as it allows me to give myself a break and refresh, it helps me to become more independent and learning new things. I like exercise too to keep myself healthy, develop self-discipline and most importantly it allows me to spend time gathering with my friends and family.

Available to hire

I am an open minded person and I enjoy challenges. To help me achieve my goals, I like to learn and develop my skills in a fast paced environment, where I can make a significant contribution. I have experience working with data analysis to create impactful results for the management on decision making as well as it helps increase peoples’ understandings of complex data too. My main objective in life is simply try my best in whatever I do and be the best I can at what I am doing.

I like to travel as it allows me to give myself a break and refresh, it helps me to become more independent and learning new things. I like exercise too to keep myself healthy, develop self-discipline and most importantly it allows me to spend time gathering with my friends and family.

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Language

English
Fluent
Chinese
Fluent
Malay
Fluent

Work Experience

Senior Merchandiser Analyst at Williams-Sonoma Inc.
June 1, 2021 - April 30, 2025
Oversee ecommerce website content operations for sites running on NetSuite, ensuring product, marketing, and content tasks are executed for a seamless user experience. Manage pre-season and in-season tasks including preparations for new product launches, promotional execution with Merchandisers and eCommerce teams, and accuracy of pricing updates aligned with marketing strategy. Handle linking strategy across site content and email tasks to support daily sales and merchandising effectiveness.
Ecommerce Senior Specialist at Sky Premium International Pte Ltd
May 1, 2019 - May 31, 2021
Manage daily ecommerce site content including uploading product listings, descriptions, technical features, images, and pricing. Source new vendors and merchandise and create promotions to drive sales and improve category rankings. Optimize product listings, navigation, search, and product pages to increase traffic and conversions; monitor and address customer feedback with the customer service team. Participate in UAT testing, resolve product page issues via support cases, and ensure timely order processing, packing, delivery, and shipping documentation. Prepare weekly/monthly inventory and sales reports and conduct competitor/market analysis to propose pricing strategies.
Business Process Senior Analyst at APL CO. Pte Ltd
February 1, 2018 - April 30, 2019
Coordinate projects to improve organizational processes and performance, supporting development of new business strategies and models. Assist leadership in planning, designing, and managing improvement projects, facilitating teams, and optimizing processes with a focus on performance management and strategy development.
APAC Region Pricing & Revenue Management Senior Analyst at UPS Asia Group Pte Ltd
June 1, 2016 - January 31, 2018
Support APAC RFQ activities by reviewing customer requirements and cost drivers, and using pricing/revenue tools to formulate pricing proposals based on cost structure, market conditions, and competition. Ensure alignment with UPS regional/global pricing policies while factoring customer needs and volume. Coordinate with sales and operations to assess service costs and operational feasibility, perform competitive pricing analysis, evaluate revenue/profit margins, adjust models using historical/customer behavior, and prepare RFQ proposals for approval with compliant documentation.
Country Pricing & Revenue Management Analyst at UPS (SCS) Pte Ltd
June 1, 2013 - May 31, 2016
Optimize country-level pricing strategies and revenue generation by partnering with local sales teams to balance customer satisfaction with profitability. Evaluate service costs and delivery efficiency with operations, analyze competitor pricing, and adjust pricing based on local demand, cost structures, and service offerings to maximize profitability.
Sales Analyst at TNT Express Worldwide (M) Sdn Bhd
December 1, 2011 - May 31, 2013
Analyze sales data, trends, and KPIs to provide insights for decision-making. Manage sales forecasting, budgeting, and variance analysis to identify revenue growth opportunities. Deliver regular reports on sales performance and market trends to senior management and build sales reporting dashboards to improve real-time visibility.
Sales Support Administrator at TNT Express Worldwide (M) Sdn Bhd
June 1, 2011 - November 30, 2011
Provide backend support to the sales team including handling customer inquiries for rate quotes, resolving complaints within 24 hours, and generating reports to support the department. Distribute sales leads from customer service and assist with follow-ups to boost revenue. Backup sales activities when needed by contacting customers. Maintain secure databases in line with NDA requirements, including regular backups.

Education

Bachelor in Business Administration (Hons) at University of Hertfordshire
May 1, 2009 - August 1, 2011
Diploma in Business Administration at INTI International University
January 1, 2007 - April 30, 2009

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Transportation & Logistics, Travel & Hospitality, Professional Services