Yolanda Rakobela
I am a digital marketing and social media specialist with experience in content creation, brand strategy, community management, and campaign execution.
About
I am a digital marketing and social media specialist with experience in content creation, brand strategy, community management, and campaign execution. I enjoy developing engaging content, managing social media platforms, and using performance insights to help brands grow their visibility, audiences, and engagement. My experience spans personal brand collaborations, university communications, healthcare, and digital marketing environments.
I am a creative, adaptable, and results-oriented professional who enjoys working with cross-functional teams to bring ideas to life. From planning content calendars and writing copy to analysing campaign performance and nurturing online communities, I bring a thoughtful and hands-on approach to every project. I am passionate about creating meaningful digital experiences and continuing to grow in the marketing and communications space.
- 7 years' experience
- Joined March 2026
Skills· 19
Languages
- EnglishFluent
- AfrikaansIntermediate
Industry experience
- Media & Entertainment
- Education
- Healthcare
- Professional Services
- Retail
More experts in Johannesburg, South Africa
Work experience· 6 roles
Developed and executed social media strategies to improve brand visibility, engagement, and audience reach. Created and optimised content across platforms, maintained content calendars, monitored performance metrics, managed community engagement, collaborated with marketing and creative teams, and identified trends to strengthen content strategy.
Created content, wrote articles and social media copy, managed Hootsuite for university campaigns, covered events, supported content calendar planning, and monitored engagement metrics. Produced LinkedIn-style thought leadership content, event reports, captions, headlines, and other publication-ready material.
Developed and executed data-driven digital marketing strategies across social media, SEO, SEM, and email marketing. Managed multi-channel campaigns, analysed campaign performance and ROI, optimised customer journeys, collaborated with content, creative, and analytics teams, and applied digital trends to improve engagement and conversions.
Education
Certifications and awards
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