I am a digital marketing and social media specialist with experience in content creation, brand strategy, community management, and campaign execution. I enjoy developing engaging content, managing social media platforms, and using performance insights to help brands grow their visibility, audiences, and engagement. My experience spans personal brand collaborations, university communications, healthcare, and digital marketing environments. I am a creative, adaptable, and results-oriented professional who enjoys working with cross-functional teams to bring ideas to life. From planning content calendars and writing copy to analysing campaign performance and nurturing online communities, I bring a thoughtful and hands-on approach to every project. I am passionate about creating meaningful digital experiences and continuing to grow in the marketing and communications space.

Yolanda Rakobela

I am a digital marketing and social media specialist with experience in content creation, brand strategy, community management, and campaign execution. I enjoy developing engaging content, managing social media platforms, and using performance insights to help brands grow their visibility, audiences, and engagement. My experience spans personal brand collaborations, university communications, healthcare, and digital marketing environments. I am a creative, adaptable, and results-oriented professional who enjoys working with cross-functional teams to bring ideas to life. From planning content calendars and writing copy to analysing campaign performance and nurturing online communities, I bring a thoughtful and hands-on approach to every project. I am passionate about creating meaningful digital experiences and continuing to grow in the marketing and communications space.

Available to hire

I am a digital marketing and social media specialist with experience in content creation, brand strategy, community management, and campaign execution. I enjoy developing engaging content, managing social media platforms, and using performance insights to help brands grow their visibility, audiences, and engagement. My experience spans personal brand collaborations, university communications, healthcare, and digital marketing environments.

I am a creative, adaptable, and results-oriented professional who enjoys working with cross-functional teams to bring ideas to life. From planning content calendars and writing copy to analysing campaign performance and nurturing online communities, I bring a thoughtful and hands-on approach to every project. I am passionate about creating meaningful digital experiences and continuing to grow in the marketing and communications space.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Fluent
Afrikaans
Intermediate

Work Experience

Social Media Manager at Botle Buhle Brands
November 1, 2025 - Present
Developed and executed social media strategies to improve brand visibility, engagement, and audience reach. Created and optimised content across platforms, maintained content calendars, monitored performance metrics, managed community engagement, collaborated with marketing and creative teams, and identified trends to strengthen content strategy.
Content Hub Intern at University of Pretoria
December 1, 2023 - May 1, 2025
Created content, wrote articles and social media copy, managed Hootsuite for university campaigns, covered events, supported content calendar planning, and monitored engagement metrics. Produced LinkedIn-style thought leadership content, event reports, captions, headlines, and other publication-ready material.
Digital Marketing Strategist at Mminaphuthi Holdings
April 1, 2023 - September 1, 2023
Developed and executed data-driven digital marketing strategies across social media, SEO, SEM, and email marketing. Managed multi-channel campaigns, analysed campaign performance and ROI, optimised customer journeys, collaborated with content, creative, and analytics teams, and applied digital trends to improve engagement and conversions.
Social Media Manager (Freelance) at Dazzling Smile Dental
October 1, 2022 - March 1, 2023
Developed social media strategies to strengthen the organisation's online presence and support business growth. Created and optimised content, defined and tracked KPIs, analysed performance data, collaborated with marketing and sales teams, monitored SEO and engagement trends, and used Mailchimp and Hootsuite for campaign management and scheduling.
Community Manager at Afrigenius
May 1, 2021 - April 1, 2022
Built and managed an engaged online community through consistent content creation and audience interaction. Developed social media campaigns, created text, image, and video content, maintained consistent brand messaging, monitored reviews and sentiment, coordinated community-focused events, and provided responsive customer support across digital platforms.
Digital Content Creator & Influencer at Brand Collaborations / Personal Brand
January 1, 2019 - Present
Created and published photos, videos, reels, stories, and blog content across social media platforms. Built and managed an engaged online community, collaborated with brands and agencies on sponsored campaigns, maintained consistent brand messaging, tracked engagement and campaign performance, participated in promotional events, and managed collaboration agreements.

Education

Matric Certificate at Waterberg High School
January 1, 2014 - January 1, 2018
BCOM Marketing Management at University of Pretoria
January 11, 2030 - November 1, 2025

Qualifications

Google Ads Certificate
September 1, 2025 - September 8, 2026

Industry Experience

Media & Entertainment, Education, Healthcare, Professional Services, Retail