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Creative and performance-focused content strategist with 9 years of experience shaping brand storytelling, community growth, and social media campaigns for pioneering brands. Adept at building content systems across organic and paid, leading creative operations, and translating strategy into measurable results. Proven history of brand transformation, D2C growth, and viral content performance, working closely with founders, CEOs, studios, and creative partners. Skilled in campaign planning, creative direction, and data-driven optimisation to drive engagement and revenue.…Creative and performance-focused content strategist with 9 years of experience shaping brand storytelling, community growth, and social media campaigns for pioneering brands. Adept at building content systems across organic and paid, leading creative operations, and translating strategy into measurable results. Proven history of brand transformation, D2C growth, and viral content performance, working closely with founders, CEOs, studios, and creative partners. Skilled in campaign planning, creative direction, and data-driven optimisation to drive engagement and revenue.

Yolanda Thein

Influencer Marketing Manager, Social Media Manager, Creative Director, +7

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Creative and performance-focused content strategist with 9 years of experience shaping brand storytelling, community growth, and social media campaigns for pioneering brands. Adept at building content systems across organic and paid, leading creative operations, and translating strategy into measurable results. Proven history of brand transformation, D2C growth, and viral content performance, working closely with founders, CEOs, studios, and creative partners. Skilled in campaign planning, creative direction, and data-driven optimisation to drive engagement and revenue.…Creative and performance-focused content strategist with 9 years of experience shaping brand storytelling, community growth, and social media campaigns for pioneering brands. Adept at building content systems across organic and paid, leading creative operations, and translating strategy into measurable results. Proven history of brand transformation, D2C growth, and viral content performance, working closely with founders, CEOs, studios, and creative partners. Skilled in campaign planning, creative direction, and data-driven optimisation to drive engagement and revenue.

Available to hire

Creative and performance-focused content strategist with 9 years of experience shaping brand storytelling, community growth, and social media campaigns for pioneering brands. Adept at building content systems across organic and paid, leading creative operations, and translating strategy into measurable results.

Proven history of brand transformation, D2C growth, and viral content performance, working closely with founders, CEOs, studios, and creative partners. Skilled in campaign planning, creative direction, and data-driven optimisation to drive engagement and revenue.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Beginner

Language

English

Fluent

German

Intermediate

Burmese

Intermediate

Work Experience

Freelance Creative Consultant – Social Media & Brand Strategy

March 1, 2025 - Present

Developed content strategy and creatives for social and email across wellness, fashion, and music sectors, focusing on storytelling, brand tone, and platform performance. Planned and executed multi-platform campaigns for an independent artist resulting in 1M+ Spotify streams. Designed and copywrote email campaigns for Ivy City, driving a 37.5% increase in email revenue and achieving a 4.01% click-through rate.

Brand Lead / Growth Lead

March 1, 2025 - September 18, 2025

Launched the world's first flushable period care brand through D2C, overseeing two brands and leading brand strategy ahead of Boots retail launch.

Lead (Content & Community) at FluusFluent English (brand: Fluus)

February 1, 2022 - March 1, 2025

Launched the world’s first flushable period care brand through D2C, overseeing strategy ahead of Boots retail launch. Planned, created, and optimised content across organic and paid social using data-driven decisions to increase brand exposure and audience engagement. Achieved rapid TikTok virality (+20M views, 1M likes) and built an in-house advocacy strategy generating 40% of total sales via UGC from gifting micro-influencers. Hired and managed internal and external stakeholders including PR and creative agencies.

Head of Creative Operations at Dark Pink London

November 2, 2021 - September 18, 2025

Led end-to-end creative operations for a D2C women's wear brand. Drove +350% revenue growth since joining, oversaw brand and content strategy, and strengthened go-to-market initiatives. Built and managed internal and external teams and agencies to accelerate growth and ensure consistency across brand touchpoints.

Founder at GreenGroves Charity

January 1, 2021 - September 18, 2025

Launched a social enterprise to regenerate mangrove forests; achieved sequestered CO2 > 18,450 kg while protecting coastal communities; established partnerships with the United Nations and Tide.Earth; led advocacy and sustainability initiatives.

Brand & Creative Strategist at Dark Pink London

September 2, 2020 - September 18, 2025

Contract role overseeing branding and creative direction. Created and executed content marketing strategy, managed all brand touchpoints, and built bespoke brand and lifestyle shoot packages for a global client roster.

Brand & Content Strategist at Artizia ns / D2C work (contract role)

August 1, 2019 - September 1, 2020

Created and executed content marketing strategy and managed all brand touchpoints. Developed bespoke brand and lifestyle photoshoot packaging for global client roster.

Founder at GreenGroves Org Charity

March 1, 2019 - March 1, 2021

Launched a social enterprise to regenerate mangrove forests. Helped steer initiatives achieving over 18,450 kg CO2e while protecting coastal communities, and instituted partnerships with the United Nations and #TideEarth.

Head of Creative Operations at Dark Pink

August 1, 2018 - November 1, 2021

Led brand and content strategy after an 8-month contract, owning the rebrand and driving transition from wholesale to direct-to-customer via product development and marketing strategy. Partnered directly with the CEO to exceed commercial goals, increasing revenue by +350% since joining.

Intern / Brand & Content at International Model Nevs

August 1, 2012 - August 1, 2019

Built relationships with brand and studio teams, securing bookings and developing a long-term career pipeline. Worked with notable photographers, directors, publications (GQ, Elle, Vogue, YouTube) and brands (Levi’s, UGGs, ASOS, Topshop).