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I am a graduate student in Marketing Research & Analytics, passionate about turning consumer insights into strategy. I specialize in data-driven marketing, digital analytics, and translating complex datasets into actionable recommendations that boost campaign performance and customer engagement. I am fluent in Mandarin and English, proficient with Python, SQL, IBM SPSS Statistics, and a wide range of marketing tools and CRM platforms. I thrive in interdisciplinary work across finance, technology, and product development, and I enjoy crafting data-informed narratives that guide business decisions.…I am a graduate student in Marketing Research & Analytics, passionate about turning consumer insights into strategy. I specialize in data-driven marketing, digital analytics, and translating complex datasets into actionable recommendations that boost campaign performance and customer engagement. I am fluent in Mandarin and English, proficient with Python, SQL, IBM SPSS Statistics, and a wide range of marketing tools and CRM platforms. I thrive in interdisciplinary work across finance, technology, and product development, and I enjoy crafting data-informed narratives that guide business decisions.

Youdan Hu

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I am a graduate student in Marketing Research & Analytics, passionate about turning consumer insights into strategy. I specialize in data-driven marketing, digital analytics, and translating complex datasets into actionable recommendations that boost campaign performance and customer engagement. I am fluent in Mandarin and English, proficient with Python, SQL, IBM SPSS Statistics, and a wide range of marketing tools and CRM platforms. I thrive in interdisciplinary work across finance, technology, and product development, and I enjoy crafting data-informed narratives that guide business decisions.…I am a graduate student in Marketing Research & Analytics, passionate about turning consumer insights into strategy. I specialize in data-driven marketing, digital analytics, and translating complex datasets into actionable recommendations that boost campaign performance and customer engagement. I am fluent in Mandarin and English, proficient with Python, SQL, IBM SPSS Statistics, and a wide range of marketing tools and CRM platforms. I thrive in interdisciplinary work across finance, technology, and product development, and I enjoy crafting data-informed narratives that guide business decisions.

Available to hire

I am a graduate student in Marketing Research & Analytics, passionate about turning consumer insights into strategy. I specialize in data-driven marketing, digital analytics, and translating complex datasets into actionable recommendations that boost campaign performance and customer engagement.
I am fluent in Mandarin and English, proficient with Python, SQL, IBM SPSS Statistics, and a wide range of marketing tools and CRM platforms. I thrive in interdisciplinary work across finance, technology, and product development, and I enjoy crafting data-informed narratives that guide business decisions.

Skills

Experience Level

Expert

Expert

Expert

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Expert

Language

English

Fluent

Work Experience

Digital Consultant Assistant Intern at WITH GROUP

September 1, 2025 - Present

Global digital trend monitoring and best practices analysis (quantitative & qualitative); site revamp support. Conducted trend analysis on luxury and FMCG markets, identifying emerging digital formats and consumer engagement patterns to inform client strategies. Performed social media ecosystem audits across platforms and recommended tailored content tactics, which enhanced brand visibility and user interaction, with a 30% increase in engagement. Supported marketplace and D2C launch initiatives, optimizing ecommerce presence and CRM programs that improved customer retention and increased repeat purchases.

Risk Control Specialist, Risk Management Department at Shanghai Yanning Private Equity Fund Management Co., Ltd.

April 1, 2022 - May 1, 2025

Conducted market trend and industry analysis to identify emerging risk factors. Evaluated economic and policy data to model potential investment impacts. Delivered data-driven recommendations ensuring portfolio stability and compliance.

Assistant Communications Engineer, Network Management Center at China Railway Shanghai Group Co., Ltd.

September 1, 2020 - May 1, 2021

Analyzed error reports and operational data; created weekly/monthly performance dashboards. Coordinated across regional centers to troubleshoot and optimize service delivery. Produced insights on recurring issues to guide system improvement.

Digital Consultant Assistant Intern at GROUP

September 1, 2025 - Present

Global digital trend monitoring and best practices analysis (quantitative & qualitative); site revamp support. Conducted trend analyses on luxury and FMCG markets, identifying emerging digital formats and consumer engagement patterns to inform client strategies. Performed social media ecosystem audits across platforms and recommended tailored content tactics, which enhanced brand visibility and user interaction with 30% increase in engagement. Supported marketplace and D2C launch initiatives, optimizing e-commerce presence and CRM programs that improved customer retention and drove uplift in repeat purchaser rate.