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I am a graduate student in Marketing Research & Analytics at Michigan State University, specializing in consumer insights, digital marketing, and data-driven strategy. I bring strong Python, SQL, and survey design skills to transform complex datasets into actionable marketing recommendations that optimize campaigns and boost customer engagement. I have experience across finance, technology, and product development, translating technical analyses into strategic business decisions. Proficient in IBM SPSS Statistics, Excel, and digital marketing tools, I have contributed to digital trend monitoring, social media auditing, and CRM initiatives through internships and roles in consulting, risk management, and network operations.…I am a graduate student in Marketing Research & Analytics at Michigan State University, specializing in consumer insights, digital marketing, and data-driven strategy. I bring strong Python, SQL, and survey design skills to transform complex datasets into actionable marketing recommendations that optimize campaigns and boost customer engagement. I have experience across finance, technology, and product development, translating technical analyses into strategic business decisions. Proficient in IBM SPSS Statistics, Excel, and digital marketing tools, I have contributed to digital trend monitoring, social media auditing, and CRM initiatives through internships and roles in consulting, risk management, and network operations.

Youdan Hu

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I am a graduate student in Marketing Research & Analytics at Michigan State University, specializing in consumer insights, digital marketing, and data-driven strategy. I bring strong Python, SQL, and survey design skills to transform complex datasets into actionable marketing recommendations that optimize campaigns and boost customer engagement. I have experience across finance, technology, and product development, translating technical analyses into strategic business decisions. Proficient in IBM SPSS Statistics, Excel, and digital marketing tools, I have contributed to digital trend monitoring, social media auditing, and CRM initiatives through internships and roles in consulting, risk management, and network operations.…I am a graduate student in Marketing Research & Analytics at Michigan State University, specializing in consumer insights, digital marketing, and data-driven strategy. I bring strong Python, SQL, and survey design skills to transform complex datasets into actionable marketing recommendations that optimize campaigns and boost customer engagement. I have experience across finance, technology, and product development, translating technical analyses into strategic business decisions. Proficient in IBM SPSS Statistics, Excel, and digital marketing tools, I have contributed to digital trend monitoring, social media auditing, and CRM initiatives through internships and roles in consulting, risk management, and network operations.

Available to hire

I am a graduate student in Marketing Research & Analytics at Michigan State University, specializing in consumer insights, digital marketing, and data-driven strategy. I bring strong Python, SQL, and survey design skills to transform complex datasets into actionable marketing recommendations that optimize campaigns and boost customer engagement.

I have experience across finance, technology, and product development, translating technical analyses into strategic business decisions. Proficient in IBM SPSS Statistics, Excel, and digital marketing tools, I have contributed to digital trend monitoring, social media auditing, and CRM initiatives through internships and roles in consulting, risk management, and network operations.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Digital Consultant Assistant Intern at WITH GROUP

September 1, 2025 - Present

Global digital trend monitoring and best practices analysis (quantitative & qualitative); site revamp support. Conducted trend analysis on luxury and FMCG markets, identifying emerging digital formats and consumer engagement patterns to inform client strategies. Performed social media ecosystem audits across platforms and recommended tailored content tactics, which enhanced brand visibility and user interaction, with a 30% increase in engagement. Supported marketplace and D2C launch initiatives, optimizing ecommerce presence and CRM programs that improved customer retention and increased repeat purchases.

Risk Control Specialist, Risk Management Department at Shanghai Yanning Private Equity Fund Management Co., Ltd.

April 1, 2022 - May 1, 2025

Conducted market trend and industry analysis to identify emerging risk factors. Evaluated economic and policy data to model potential investment impacts. Delivered data-driven recommendations ensuring portfolio stability and compliance.

Assistant Communications Engineer, Network Management Center at China Railway Shanghai Group Co., Ltd.

September 1, 2020 - May 1, 2021

Analyzed error reports and operational data; created weekly/monthly performance dashboards. Coordinated across regional centers to troubleshoot and optimize service delivery. Produced insights on recurring issues to guide system improvement.