I help small & mid-sized businesses fix and improve their digital presence (website, Google, Social Media) to win clients and grow faster. 8+ years delivering real, measurable results.…

Youness Balhouss

5.0 (1 review)

I help small & mid-sized businesses fix and improve their digital presence (website, Google, Social Media) to win clients and grow faster. 8+ years delivering real, measurable results.…

Available to hire

I help small & mid-sized businesses fix and improve their digital presence (website, Google, Social Media) to win clients and grow faster. 8+ years delivering real, measurable results.

Language

English
Fluent
French
Fluent
Arabic
Fluent

Work Experience

Digital Growth & Acquisition at Wiregen
January 15, 2024 - June 15, 2025
Key Result: Increased client acquisition volume by 38% in 6 months with 12% drop in CAC.
 ▪ Scaled omnichannel acquisition & retention for B2B/B2C clients.
 ▪ Designed full-funnel marketing strategies: Paid (Meta, Google, LinkedIn), Organic (SEO), CRM (HubSpot, Klaviyo)
 ▪ Lifted ROAS to 4.2 across all channels, aligning campaigns with business LTV
 ▪ Led asset production for SEO-optimized landing pages, creative videos, and visuals
 ▪ Automated CRM & email journeys to reduce churn and increase CVR by 27%
 ▪ Delivered performance reports (GA4, Looker) with action-based recommendations
Head of Acquisition & Performance Marketing at GS1
April 1, 2017 - April 24, 2024
Key Result: Scaled traffic volume while cutting irrelevant leads by 20%
 ▪ Managed B2B digital acquisition & conversion across Paid and Organic channels.
 ▪ Achieved +39% ROI on SEA (Google, Bing) campaigns
 ▪ Managed Paid Social (LinkedIn, Meta) and strategic B2B partnerships
 ▪ Oversaw SEO (technical, content, backlinks) and managed external agencies
 ▪ Implemented GDPR-compliant tracking (Tag Manager, Piano Analytics)
 ▪ Contributed to cross-department projects: employer branding, site revamp
Media Buyer (E-Commerce & DTC) at Osydigital
June 8, 2016 - June 20, 2018
▪ Independent performance marketing consultant for international DTC brands.
 ▪ Managed €700,000+ across Meta, TikTok & YouTube Ads
 ▪ Deployed global multi-language campaigns (FR–EN–AR)
 ▪ Increased ROAS by +150% within 6 months
 ▪ Specialized in product launches, retargeting, and funnel testing

Education

Master’s Degree, Specialized Management Master (MMS) in Web Marketing and Digital Strategy at ISEAM Paris
September 5, 2016 - September 30, 2018

Qualifications

Competing in the Age of AI - Harvard DCE
September 1, 2024 - October 31, 2024
Google Ads – Search Certification
June 1, 2022 - June 15, 2022
LinkedIn Marketing Solutions
June 15, 2024 - June 30, 2025
Google Digital Academy – Advanced Digital Marketing
June 6, 2023 - June 30, 2023

Industry Experience

Energy & Utilities, Agriculture & Mining, Computers & Electronics, Consumer Goods, Education, Financial Services, Healthcare, Government, Life Sciences, Manufacturing, Media & Entertainment, Non-Profit Organization, Professional Services, Real Estate & Construction, Retail, Software & Internet, Telecommunications, Transportation & Logistics, Travel & Hospitality, Wholesale & Distribution, Other
    paper From Clicks to Clients: How Our Partners Transformed Their Websites into Revenue Machines
    Why your digital presence isn’t driving business : You built a website. Maybe even set up a Google profile. But the phone’s not ringing and you’re not sure why. No traffic. No leads. No clarity. You’ve tried posting, boosting, maybe even running ads…but without a system, it’s just noise. What you need isn’t more theory you need a growth strategy that actually works.…

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