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Senior content strategist and marketing professional with 4+ years of experience in developing data-driven content strategies, executing high-impact brand campaigns, and optimizing digital marketing efforts. Skilled in creating compelling narratives that resonate with target audiences, enhancing engagement, and driving conversions. Adept at project management, cross-functional collaboration, and aligning content with business objectives to maximize brand growth.…Senior content strategist and marketing professional with 4+ years of experience in developing data-driven content strategies, executing high-impact brand campaigns, and optimizing digital marketing efforts. Skilled in creating compelling narratives that resonate with target audiences, enhancing engagement, and driving conversions. Adept at project management, cross-functional collaboration, and aligning content with business objectives to maximize brand growth.

Sreerupa

Content Creator, Content Producer, Brand Designer, +7

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Senior content strategist and marketing professional with 4+ years of experience in developing data-driven content strategies, executing high-impact brand campaigns, and optimizing digital marketing efforts. Skilled in creating compelling narratives that resonate with target audiences, enhancing engagement, and driving conversions. Adept at project management, cross-functional collaboration, and aligning content with business objectives to maximize brand growth.…Senior content strategist and marketing professional with 4+ years of experience in developing data-driven content strategies, executing high-impact brand campaigns, and optimizing digital marketing efforts. Skilled in creating compelling narratives that resonate with target audiences, enhancing engagement, and driving conversions. Adept at project management, cross-functional collaboration, and aligning content with business objectives to maximize brand growth.

Available to hire

Senior content strategist and marketing professional with 4+ years of experience in developing data-driven content strategies, executing high-impact brand campaigns, and optimizing digital marketing efforts. Skilled in creating compelling narratives that resonate with target audiences, enhancing engagement, and driving conversions. Adept at project management, cross-functional collaboration, and aligning content with business objectives to maximize brand growth.

Skills

Experience Level

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Bengali

Fluent

Work Experience

Content Manager at WSE

July 31, 2023 - October 21, 2025

Established WSE's brand identity by creating a content strategy for brand positioning and awareness on social media. Developed the brand website and managed a UI/UX team of 10. Created the brand book to facilitate collaboration with other companies. Established structured delivery and quality control to increase content visibility. Tracked campaign performance using KPIs and kept stakeholders informed about project status and timelines. Developed social media strategies for clients like We Naturalis and SuperProcure. Collaborated with sales and cross-functional teams to boost brand visibility. Assisted in-house marketing teams and shared project updates with global clients. Created post-project reports and change management plans to improve team efficiency.

Assistant Manager

December 31, 2022 - October 21, 2025

Developed strategies and creative pitches to increase client base. Conducted in-depth research on new-age media, AI, and competitor analysis to identify market gaps and implement changes. Post-production for Great Indian Schools in collaboration with NatGeo featuring top schools in India. Allocated resources as per project needs and monitored budgets to boost productivity and ROI. End-to-end content for online catalogs for Myntra and Amazon. Curated website pages for e-commerce platforms like HEP TA and managed a UI/UX team. Coordinated with in-house marketing teams and shared project updates with global clients. Created post-project reports and change-management plans to improve team efficiency.

Content Manager at WSE

July 31, 2023 - October 21, 2025

Established WSE's brand identity by creating a content strategy for brand positioning and social media awareness. Developed the brand website and managed a UI/UX team of 10. Created the brand book to facilitate collaboration with other companies. Implemented structured delivery and quality control to increase content visibility. Tracked campaign KPIs and kept stakeholders informed about project status and timelines. Developed SMM strategies for clients like We Naturalis and SuperProcure. Managed internal project workflows to avoid delays and maximize visibility, collaborating with sales and cross-functional teams to boost brand visibility.

Assistant Manager

January 31, 2022 - October 21, 2025

Developed strategies and creative pitches to expand the client base. Conducted in-depth research on New Age media, AI, and competitor analysis to identify gaps and implement effective strategies. Managed post-production for Great Indian Schools in collaboration with NatGeo, featuring top schools in India. Allocated resources per project needs and monitored budgets to boost productivity and ROI. Handled end-to-end content for online catalogs for Myntra and Amazon, curated e-commerce pages for platforms like HEP TA, and managed a UI/UX team. Coordinated with in-house marketing and shared project updates with global clients. Created post-project reports and change management plans to improve team efficiency, aligning with business objectives to maximize ROI.