Sreerupa
Senior content strategist and marketing professional with 4+ years of experience in developing data-driven content strategies, executing high-impact brand campaigns, and optimizing digital marketing efforts.
About
Senior content strategist and marketing professional with 4+ years of experience in developing data-driven content strategies, executing high-impact brand campaigns, and optimizing digital marketing efforts. Skilled in creating compelling narratives that resonate with target audiences, enhancing engagement, and driving conversions. Adept at project management, cross-functional collaboration, and aligning content with business objectives to maximize brand growth.
- 3 years' experience
- Joined October 2025
Languages
- EnglishFluent
- BengaliFluent
Industry experience
- Media & Entertainment
- Professional Services
- Software & Internet
- Retail
- Consumer Goods
- Education
- Travel & Hospitality
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Work experience· 4 roles
Established WSE's brand identity by creating a content strategy for brand positioning and social media awareness. Developed the brand website and managed a UI/UX team of 10. Created the brand book to facilitate collaboration with other companies. Implemented structured delivery and quality control to increase content visibility. Tracked campaign KPIs and kept stakeholders informed about project status and timelines. Developed SMM strategies for clients like We Naturalis and SuperProcure. Managed internal project workflows to avoid delays and maximize visibility, collaborating with sales and cross-functional teams to boost brand visibility.
Established WSE's brand identity by creating a content strategy for brand positioning and awareness on social media. Developed the brand website and managed a UI/UX team of 10. Created the brand book to facilitate collaboration with other companies. Established structured delivery and quality control to increase content visibility. Tracked campaign performance using KPIs and kept stakeholders informed about project status and timelines. Developed social media strategies for clients like We Naturalis and SuperProcure. Collaborated with sales and cross-functional teams to boost brand visibility. Assisted in-house marketing teams and shared project updates with global clients. Created post-project reports and change management plans to improve team efficiency.
Developed strategies and creative pitches to increase client base. Conducted in-depth research on new-age media, AI, and competitor analysis to identify market gaps and implement changes. Post-production for Great Indian Schools in collaboration with NatGeo featuring top schools in India. Allocated resources as per project needs and monitored budgets to boost productivity and ROI. End-to-end content for online catalogs for Myntra and Amazon. Curated website pages for e-commerce platforms like HEP TA and managed a UI/UX team. Coordinated with in-house marketing teams and shared project updates with global clients. Created post-project reports and change-management plans to improve team efficiency.
Education
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