Available to hire
I’m Youssif Abdullah Nayyef, an AI-driven Digital Marketing Manager specializing in YouTube growth, AI content workflows, metadata structuring, and cross-platform content strategy. With 7+ years of experience in digital campaigns, political advertising, SEO, and multimedia production, I help brands scale through data-informed storytelling and automation.
I currently lead content and growth initiatives at Etana Production and run CASECRAFT+, an AI-powered educational YouTube channel. I enjoy turning complex topics into engaging content and exploring AI tools to optimize creation, distribution, and audience retention.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Language
Arabic
Fluent
English
Fluent
Turkish
Advanced
Work Experience
Social Media & YouTube Content Manager at Etana Production
June 1, 2025 - June 1, 2025Led end-to-end digital content strategy and platform management across YouTube, Meta (Instagram & Facebook), LinkedIn, TikTok, and Vimeo; achieved +15M organic YouTube views, 21.5K new subscribers, and $13,000+ in ad revenue in under 6 months. Re-uploaded and optimized 150+ archived videos, produced snackable vertical content, and developed data-driven platform strategies tailored to audience behavior. Managed metadata, thumbnails, scheduling, monetization, and content calendars with no dedicated marketing team. Collaborated with MCN partner Qanawat to ensure monetization policy compliance; utilized AI tools to speed editing and asset production.
HORECA Marketing Specialist (Contract) at Silver HORECA
June 1, 2024 - June 1, 2024Executed personalized B2B email campaigns; prospected and managed leads via LinkedIn Sales Navigator; represented brand at events; created catalogs and brochures tailored to product lines.
Founder & Tourism Manager at Skyline Travel TR
May 1, 2023 - May 1, 2023Launched a tourism startup; generated $30K+ revenue in the first season; developed marketing strategies, built customer loyalty, and formed B2B partnerships adding $20K+ in value.
Operations Assistant & Actor Affairs Administrator at Etana Production
April 1, 2022 - April 1, 2022Oversaw logistics for 15+ actors across 4 productions; reduced production costs by 20%; enhanced workflow productivity across departments by 30%.
Sales and Marketing Specialist at Middle East Travel & Tourism
August 1, 2019 - August 1, 2019Increased bookings by 20% ($28K additional revenue) and delivered marketing campaigns attracting 6,800+ leads.
Social Media & YouTube Content Manager | Partnerships Coordinator | Production Assistant at Etana Production
June 1, 2025 - June 1, 2025Led the entire digital content strategy and platform management for Etana Production across YouTube, Meta (Instagram & Facebook), LinkedIn, TikTok, and Vimeo, operating solo with no dedicated marketing or social media team. Achieved +15 million organic YouTube views, 21.5K new subscribers, and $13,000+ in ad revenue in under 6 months through content repurposing, Shorts strategy, optimization, and metadata management. Owned end-to-end YouTube content management, including shorts editing, title & tag writing, thumbnail design, scheduling, retention optimization, monetization, and content calendar planning. Transformed archived content (2018 – 2023) by re-uploading and optimizing 150+ videos with improved SEO descriptions, playlists, visibility, and watchability. Extracted and repurposed high-quality footage from TV commercials and series edited by the production team, then re-edited into snackable vertical content (Reels, Shorts, etc.) for platform-native growth. Developed and executed
Marketing Specialist (Contract) at Silver HORECA
June 1, 2024 - June 1, 2024Executed personalized B2B email campaigns that increased lead conversion. Prospected and managed leads via LinkedIn Sales Navigator. Represented brand in events and trade shows. Created catalogs and brochures tailored to product lines.
Social Media & YouTube Content Manager, Partnerships Coordinator at Etana Production
January 1, 2025 - January 1, 2025Achieved 15M+ organic YouTube views, 21.5K subscribers, and $13K+ revenue in 6 months. Managed full content pipeline across YouTube, Meta, TikTok, Vimeo, and LinkedIn. Oversaw repurposing of 150+ archived videos, improving SEO and boosting retention. Created vertical content from high-end TVCs and series using manual editing + AI tools. Handled platform insights, A/B testing, metadata optimization, and posting schedules. Coordinated with MCN partner Qanawat for monetization, copyright, and Content ID. Produced BTS shoots and strengthened Etana’s social visual identity.
Digital Campaign Manager at Freelance Project (Political Campaign)
January 1, 2024 - January 1, 2024Managed a full 30-day political digital campaign for an Iraqi candidate. Directed strategy, messaging, content planning, and narrative building. Produced video ads, copywriting, and audience segmentation. Ran Meta ads, retargeting, and engagement campaigns. Delivered analytics, insights, and optimization reports.
Founder, YouTube Creator at CASECRAFT+
January 1, 2025 - November 19, 2025Built an AI-powered business case study channel from scratch. Specialized in SEO-driven titles, tags, descriptions, and retention structure. Wrote educational scripts, designed thumbnails, and applied YouTube best practices. Implemented AI workflows (voice cloning, AI visuals, data visualization). Produced long-form and short-form educational content. Researched trending topics, global tech stories, and business case studies.
Founder & Tourism Manager at Skyline Travel TR
January 1, 2023 - January 1, 2023Generated $30K+ revenue in first season. Built partnerships generating an extra $20K. Managed operations, marketing, and customer experience.
Operations Assistant & Actors Affairs Administrator at Etana Production
April 1, 2022 - April 1, 2022Led full-scale operations for major productions, including Zain Telecom, Al Taif Bank, Korek Telecom, and Hilm & Khayal TV series — contributing to projects exceeding $500K in total production value. Managed accommodation, transportation, logistics, and daily scheduling for 50+ crew members and actors. Coordinated on-set needs, resolved last-minute issues, and maintained seamless communication. Optimized workflow processes and equipment organization, reducing production delays by 20%. Increased overall production efficiency by 15%.
Education
Bachelor of Business Administration at Istanbul Kultur University
January 11, 2030 - January 1, 2022Bachelor of Business Administration at Istanbul Kultur University
January 11, 2030 - January 1, 2022Bachelor of Business Administration at Istanbul Kultur University
January 1, 2022 - January 1, 2022Qualifications
YouTube SEO
January 11, 2030 - November 4, 2025SEO Foundations
January 11, 2030 - November 4, 2025SEO Content Writing
January 11, 2030 - November 4, 2025Social Media Marketing Strategy
January 11, 2030 - November 4, 2025Branding & Personal Brand Development
January 11, 2030 - November 4, 2025Generative AI for Digital Marketers
January 11, 2030 - November 4, 2025LinkedIn Creator Posting Strategy
January 11, 2030 - November 4, 2025YouTube SEO
January 11, 2030 - November 4, 2025SEO Foundations
January 11, 2030 - November 4, 2025SEO Content Writing
January 11, 2030 - November 4, 2025Marketing on Instagram / LinkedIn / YouTube
January 11, 2030 - November 4, 2025Social Media Marketing Strategy
January 11, 2030 - November 4, 2025Email & Newsletter Marketing
January 11, 2030 - November 4, 2025Branding & Personal Brand Development
January 11, 2030 - November 4, 2025WordPress Essentials & Staging
January 11, 2030 - November 4, 2025Public Speaking & Presentation Skills
January 11, 2030 - November 4, 2025Generative AI for Digital Marketers
January 11, 2030 - November 4, 2025LinkedIn Creator Posting Strategy
January 11, 2030 - November 4, 2025Explore a Career as a Marketing Specialist
January 11, 2030 - November 4, 2025YouTube SEO
January 11, 2030 - November 19, 2025SEO Foundations
January 11, 2030 - November 19, 2025AI for Marketers
January 11, 2030 - November 19, 2025Social Media Strategy
January 11, 2030 - November 19, 2025Content Writing for SEO
January 11, 2030 - November 19, 2025Branding
January 11, 2030 - November 19, 2025LinkedIn Creator Strategy
January 11, 2030 - November 19, 2025Industry Experience
Media & Entertainment, Software & Internet, Professional Services, Travel & Hospitality, Retail, Other, Education
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Hire a Digital Marketer
We have the best digital marketer experts on Twine. Hire a digital marketer in Erbil today.