Youssif Abdullah Nayyef

Led the entire digital content strategy and platform management for Etana Production across YouTube, Meta (Instagram & Facebook), LinkedIn, TikTok, and Vimeo, operating solo with no dedicated marketing or social media team. Achieved +15 million organic YouTube views, 21.5K new subscribers, and $13,000+ in ad revenue in under 6 months through content repurposing, Shorts strategy, optimization, and metadata management. Owned end-to-end YouTube content management, including shorts editing, title & tag writing, thumbnail design, scheduling, retention optimization, monetization, and content calendar planning. Transformed archived content (2018 – 2023) by re-uploading and optimizing 150+ videos with improved SEO descriptions, playlists, visibility, and watchability. Extracted and repurposed high-quality footage from TV commercials and series edited by the production team, then re-edited into snackable vertical content (Reels, Shorts, etc.) for platform-native growth. Developed and executed

Led end-to-end digital content strategy and platform management across YouTube, Meta (Instagram & Facebook), LinkedIn, TikTok, and Vimeo; achieved +15M organic YouTube views, 21.5K new subscribers, and $13,000+ in ad revenue in under 6 months. Re-uploaded and optimized 150+ archived videos, produced snackable vertical content, and developed data-driven platform strategies tailored to audience behavior. Managed metadata, thumbnails, scheduling, monetization, and content calendars with no dedicated marketing team. Collaborated with MCN partner Qanawat to ensure monetization policy compliance; utilized AI tools to speed editing and asset production.

Built an AI-powered business case study channel from scratch. Specialized in SEO-driven titles, tags, descriptions, and retention structure. Wrote educational scripts, designed thumbnails, and applied YouTube best practices. Implemented AI workflows (voice cloning, AI visuals, data visualization). Produced long-form and short-form educational content. Researched trending topics, global tech stories, and business case studies.