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I am a strategic and creative marketing professional with over 12 years of experience across various sectors. I thrive in fast-paced environments, using data-driven insights to drive measurable business growth. My passion is to create compelling marketing strategies that resonate with audiences and elevate brands in dynamic markets. As a bilingual content creator, I express ideas effectively in both Arabic and English, ensuring a wider reach for the brands I manage. My expertise extends to leveraging advanced AI tools to enhance creative output and optimize marketing decisions.…I am a strategic and creative marketing professional with over 12 years of experience across various sectors. I thrive in fast-paced environments, using data-driven insights to drive measurable business growth. My passion is to create compelling marketing strategies that resonate with audiences and elevate brands in dynamic markets. As a bilingual content creator, I express ideas effectively in both Arabic and English, ensuring a wider reach for the brands I manage. My expertise extends to leveraging advanced AI tools to enhance creative output and optimize marketing decisions.

Youssef Fayez Gad Matta

Content Creator, Marketing Strategist, Social Media Manager, +5

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I am a strategic and creative marketing professional with over 12 years of experience across various sectors. I thrive in fast-paced environments, using data-driven insights to drive measurable business growth. My passion is to create compelling marketing strategies that resonate with audiences and elevate brands in dynamic markets. As a bilingual content creator, I express ideas effectively in both Arabic and English, ensuring a wider reach for the brands I manage. My expertise extends to leveraging advanced AI tools to enhance creative output and optimize marketing decisions.…I am a strategic and creative marketing professional with over 12 years of experience across various sectors. I thrive in fast-paced environments, using data-driven insights to drive measurable business growth. My passion is to create compelling marketing strategies that resonate with audiences and elevate brands in dynamic markets. As a bilingual content creator, I express ideas effectively in both Arabic and English, ensuring a wider reach for the brands I manage. My expertise extends to leveraging advanced AI tools to enhance creative output and optimize marketing decisions.

Available to hire

I am a strategic and creative marketing professional with over 12 years of experience across various sectors. I thrive in fast-paced environments, using data-driven insights to drive measurable business growth. My passion is to create compelling marketing strategies that resonate with audiences and elevate brands in dynamic markets. As a bilingual content creator, I express ideas effectively in both Arabic and English, ensuring a wider reach for the brands I manage. My expertise extends to leveraging advanced AI tools to enhance creative output and optimize marketing decisions.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Arabic

Fluent

English

Advanced

Work Experience

Senior Marketing Manager (Marketing & Strategy) at WIS Marketing

January 1, 2020 - Present

Leads the company’s full marketing operations with a hands-on approach, merging creative, analytical, and AI-assisted capabilities. Manages multi-disciplinary teams and budgets exceeding $150K annually, delivering strategic marketing programs across multiple industries and improving lead quality and campaign performance.

Digital Marketing & Strategy Manager + Account Manager at WIS Marketing

January 1, 2019 - December 31, 2021

Directed strategic marketing efforts and client account management, planned and executed multi-channel campaigns, and maintained high client retention through proactive coordination and clear reporting.

Performance Marketing & Social Media Lead at AdVision Media

January 1, 2016 - December 31, 2018

Designed and executed organic and paid campaigns across Meta and Google platforms; improved ROAS and reduced CPA through CRO and analytics-driven optimization; managed social media accounts and engagement initiatives.

Content & SEO Specialist at BrightReach Digital Agency

January 1, 2012 - December 31, 2015

Built content and SEO foundations, created bilingual content, executed keyword research and on/off-page optimization to boost organic visibility, and supported multimedia content production.

Digital Marketing & Strategy Manager & Account Manager at WIS Marketing

January 1, 2019 - December 31, 2021

Directed strategic marketing direction and client account management, while actively delivering digital campaigns. Planned and implemented multi-channel strategies integrating SEO, social media, paid ads, and CRM, increasing qualified lead generation by 55%. Managed 25+ client accounts as the main liaison between external partners and internal creative/performance teams, achieving 95% client retention through proactive communication and coordinated campaigns. Led brand positioning, branding and creative direction, boosting client visibility through a unified brand voice. Applied AI tools for strategy, forecasting, and content development, shortening time-to-market by 30%. Developed bilingual content frameworks and industry-specific campaign briefs.

Senior Marketing Manager at WIS Marketing

January 1, 2020 - Present

Leads the company's full marketing operations with a hands-on approach merging creative, analytical, and AI-assisted capabilities. Achieved measurable performance increases through comprehensive strategies across multiple industries such as consultation, medical, beauty, travel, and healthcare.

Digital Marketing & Strategy Manager at WIS Marketing

January 1, 2019 - January 1, 2021

Handled strategic marketing direction and client account management while maintaining direct involvement in digital execution, managing 25+ client accounts and increasing qualified lead generation by 55%.