Available to hire
Creative and strategic marketer with a Master’s degree and 2.5 years of hands-on freelance experience. I’ve worked across industries like SaaS, real estate, and healthcare, helping businesses grow through smart content, SEO, and digital campaigns.
Organized, curious, and reliable, I enjoy turning ideas into clear, actionable strategies that drive real results.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Fluent
French
Fluent
Arabic
Fluent
Spanish; Castilian
Intermediate
Work Experience
Creative and Strategic Marketer at Afrika Formwork (B2B Construction Sector)
November 1, 2024 - PresentCreative and strategic marketer with a Master’s degree and 2.5 years of hands-on freelancing experience; worked across SaaS, real estate, and healthcare to drive growth through content, SEO, and digital campaigns. Organized, curious, and reliable, turning ideas into clear, actionable strategies that drive real results.
Researcher / Marketing Analyst at SD KA Real Estate (Luxury Real Estate Developer)
January 1, 2025 - October 10, 2025Conducted a full-cycle academic research project analyzing the impact of social media presence on lead conversion in real estate; designed and implemented a quantitative study, resulting in a detailed action plan for digital strategy optimization.
Project Lead at Al Hanaa Lil Is Kane (Mid-Range Real Estate Project)
January 1, 2025 - October 10, 2025Oversaw marketing and digital strategy components for a mid-range real estate project; contributed to bilingual communications in English, French, Arabic, and Spanish; involved in internal debates and school events as part of the HEEC Debate Club leadership.
Marketing & Digital Strategy Lead at Al Hanaa Li Iskane (Mid-Range Real Estate Project)
March 31, 2025 - October 10, 2025Drove full-cycle marketing for a mid-range real estate project: analyzed social media presence, designed and implemented a quantitative study, created a detailed action plan for digital strategy optimization; wrote website copy in French, English, Arabic, and Spanish; ensured clarity, SEO performance, and alignment with buyer expectations; provided consultancy on social media content direction, tone of voice, and funnel alignment; participated in editorial planning and supported paid Meta campaigns to boost visibility.
Marketing & Growth (POS Drive, SaaS B2B Platform) at POS Drive
November 1, 2024 - PresentCreative and strategic marketer with a Master’s degree and 2.5 years of hands-on freelance experience; worked across SaaS, real estate, and healthcare helping businesses grow through smart content, SEO, and digital campaigns; led content marketing, SEO, and social media campaigns; initiated paid campaigns to improve visibility; led lead generation and funnel alignment.
Marketing Lead at Afrika Form Work (B2B Construction Sector)
March 31, 2025 - October 10, 2025Created and implemented digital marketing plan; led social media, content marketing, and SEO; designed and launched go-to-market campaigns; aligned with buyer personas; contributed to editorial planning and supported paid campaigns to boost project visibility.
Education
Bachelor's Degree in Business Administration at HEEC Marrakech Business School
September 1, 2019 - June 1, 2022Master's Degree in Management & Digital Marketing at HEEC Marrakech Business School
September 1, 2022 - June 1, 2024Qualifications
Social Media Certification – HubSpot Academy
January 11, 2030 - October 10, 2025Content Marketing Certification – HubSpot Academy
January 11, 2030 - October 10, 2025Digital Advertising – HubSpot Academy
January 11, 2030 - October 10, 2025Marketing Automation Certification – HubSpot Academy
January 11, 2030 - October 10, 2025HP LIFE – Data Science & Analytics
January 11, 2030 - October 10, 2025HubSpot Social Media Certification
January 11, 2030 - October 10, 2025HubSpot Content Marketing Certification
January 11, 2030 - October 10, 2025HubSpot Digital Advertising Certification
January 11, 2030 - October 10, 2025Marketing Automation Certification – Brevo
January 11, 2030 - October 10, 2025HP LIFE – Digital Business Skills
January 11, 2030 - October 10, 2025Industry Experience
Real Estate & Construction, Software & Internet, Professional Services, Media & Entertainment, Education, Healthcare
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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