Available to hire
I am a brand designer with experience in developing visual identities, editorial design, and creative communication systems that connect business goals with compelling visual experiences. I’m passionate about building meaningful brands through strategic thinking, visual storytelling, and strong design fundamentals. I enjoy creating cohesive brand ecosystems across digital and print touchpoints, with a keen eye for typography, detail, and consistency. I’m driven to create impactful work that strengthens brand perception and fosters audience engagement.
Experience Level
Language
Indonesian
Fluent
English
Advanced
Work Experience
Logo Design Freelance at Rasweety
January 1, 2026 - PresentDeveloped a comprehensive brand identity system, including primary and secondary logo variations, color palette, typography, and visual guidelines. Created branding assets such as supergraphics, packaging designs, stickers, and supporting visual materials to ensure a cohesive brand experience. Defined the brand's visual direction and personality in alignment with its target audience and market positioning. Collaborated closely with the business owner to translate business objectives into effective, recognizable design solutions.
Graphic Designer at Linogram
January 1, 2026 - February 1, 2026Produced 25+ social media creatives for the Opik Concert Tour, maintaining visual consistency across promotional campaigns. Developed engaging Instagram Reels content to enhance audience reach and strengthen the event's digital presence. Designed event branding materials, including banners and promotional graphics for online and offline marketing activities. Created sponsor pitch decks and presentation materials to support partnership acquisition and stakeholder communication.
Creative Director & Brand Designer at Upcycle Identity
August 1, 2025 - May 1, 2026Developed a complete visual identity system and brand applications, including logos, merchandise, and promotional materials. Directed the creative vision of a fashion editorial project, leading concept development, styling, photo shoots, visual storytelling, and editorial production. Produced digital marketing and social media assets to enhance audience engagement and strengthen brand communication. Led workshops and coordinated cross-functional collaboration to ensure a cohesive creative outcome.
Head of Graphic Design Division at Student Association of Visual Communication Design (Muwaghei)
January 1, 2025 - January 1, 2026Led a team of 14 graphic design staff members, ensuring timely delivery of visual assets based on organizational briefs and communication objectives; designed promotional and informational materials for social media and organizational events; collaborated with internal divisions to translate event and organizational needs into effective visual solutions.
Director of Symbiotic Art at KMDGI
October 1, 2024 - PresentDirected a competition video project selected to represent the university at the Indonesian Graphic Design Student Collaboration Event (KMDGI). Led production from pre-production through final delivery and ensured creative consistency.
Decoration Subdivision Lead at PPLK ITERA
May 1, 2024 - August 1, 2024Led a decoration team of 35 members in planning and executing visual installations across all stages of the ITERA 2024 Student Orientation Program; developed the overall decoration concept and visual direction; managed decoration resources including material planning, procurement, and inventory; collaborated with multiple divisions to ensure visual elements supported event operations and participant experience; maintained quality control and aesthetic consistency; supervised production, installation, and execution across locations.
Stationery Designer at PT. Alansa Cipta Utama
March 1, 2024 - PresentDeveloped a cohesive corporate stationery system for the company, including envelopes, presentation folders, business cards, ID cards, letterheads, and branded merchandise, ensuring consistency with the brand identity and visual communication goals.
Graphic Design Intern at Kick Avenue
May 1, 2015 - August 1, 2015Designed and delivered 1,500+ visual assets for marketing, e-commerce, social media and brand communication; created website banners and promotional graphics; contributed to the development of official merchandise; produced advertising creatives for digital campaigns; assisted in executing integrated brand campaigns; collaborated with the Social Media team to generate content ideas and improve visual storytelling; developed simple motion graphics for retail store displays and promotional media.
Education
Bachelor's Degree in Visual Communication Design at Institut Teknologi Sumatera (ITERA) – Lampung
January 1, 2022 - January 1, 2026Qualifications
Industry Experience
Media & Entertainment, Education, Professional Services, Retail, Software & Internet
Experience Level
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