Available to hire
I’m Yudisht Rajkoomar, a principal UX/UI designer and design leader with two decades of experience building human-centered, scalable digital products. I partner with startups, corporations, and government agencies to turn complex problems into intuitive experiences.
I combine creativity with systems thinking and leverage AI-driven tools to accelerate insight, accessibility, and measurable business outcomes.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
English
Fluent
Work Experience
Founder & Director at Edit Studio, Mauritius, New Zealand, Australia
February 1, 2005 - PresentI founded and led Edit Studio, a digital design consultancy that creates user-friendly websites and products for startups, agencies, and corporate teams. I guide projects from idea to launch, blending creative design with AI tools to improve content, research, and workflow efficiency.
Principal User Experience Consultant at The Pond, Auckland
March 1, 2014 - October 9, 2025I’m the long-term UX partner for The Pond, leading design projects that make their website and digital tools easier to use. I design layouts, create marketing materials, and give ongoing advice to improve their user experience and online presence.
Principal User Experience Consultant at Legacy Group, New Zealand (Remote)
May 1, 2020 - PresentI design and improve digital platforms for financial advisors, helping them work faster and serve clients better. I handle everything from research and wireframes to final designs, and I work closely with business owners and developers to bring products to life.
Principal Product Design Consultant at Whānau Tahi Limited
March 1, 2024 - December 1, 2024I led the full design process for digital health tools used by doctors and patients across New Zealand and Australia. I worked with healthcare teams to improve how data and information are shown, built easy-to-use dashboards and patient apps, and helped make their systems more efficient and accessible.
Principal Product Designer at Objective Corporation, Australia (Remote)
March 1, 2022 - February 1, 2024I led the UX and UI design for enterprise software used by government and public service organisations. I worked with teams to plan features, create wireframes and prototypes, and ensure each product was easy to use, accessible, and aligned with business goals.
Lead UX/UI Designer at Westpac Bank, New Zealand
November 1, 2017 - April 1, 2022I helped design and improve Westpac’s online and mobile banking experience for over one million customers. I focused on making digital banking easier and more consistent, working closely with teams to test ideas, fix pain points, and deliver better customer journeys.
Senior UI/UX Designer at Squirrel Mortgage
August 1, 2017 - October 9, 2025Championed user experience across mortgage platforms; translated insights into scalable experiences; conducted usability testing and mentored junior designers.
Senior Interactive Designer / Programme Specialist at Dave Clark Design, New Zealand
February 1, 2013 - June 1, 2016I designed digital experiences for clients in banking and finance, including ANZ and OnePath. My work included building consistent interfaces, running workshops, and ensuring designs met both brand and usability goals.
Senior Digital Designer at Saatchi & Saatchi, ColensoBBDO, DraftFCB, Droga5, AffinityID & AA Travel
January 1, 2007 - January 1, 2013I worked with top creative agencies to design websites, campaigns, and digital products for major brands like Toyota, Vodafone, BNZ, and Air New Zealand. I focused on delivering high-quality work on tight timelines, balancing creativity with clear business goals.
Principal Product Designer at Whānau Tahi Limited
December 1, 2024 - October 15, 2025Led product discovery, wireframing, prototyping, and front-end UI delivery for a financial advisory platform. Designed calculators and planning tools for insurance and investment; improved advisor efficiency by 30%. Collaborated with directors and development teams to iterate quickly and deliver at scale.
Principal UX Experience Consultant at Legacy Group
May 1, 2020 - PresentLong-standing UX partner providing strategy, redesigns, and accessibility enhancements for creative and recruitment platforms. Delivered design strategy, research synthesis, and long-term UX support to streamline workflows and improve usability across multiple client engagements.
Founder & Director at Edit Studio / The Pond
March 1, 2014 - PresentFounded Edit Studio and leads its design practice across UX, UI, and product design for startups, agencies, financial firms, and government bodies. Responsible for strategy, brand identity, and end-to-end delivery, while collaborating with partners to drive creative direction and scalable outcomes.
Author & Instructor, NZQA Approved UX Design Short Course at Yoobee Design School
November 1, 2023 - October 15, 2025Developed and delivered the NZQA-approved UX Design Short Course to 200+ designers and professionals, covering user research, journey mapping, information architecture, wireframing, prototyping, usability testing, accessibility, and UX writing.
Senior Interactive Designer / Programme Specialist at Dave Clark Design
June 1, 2016 - October 15, 2025Revamped Squirrel’s digital experience across mortgage and investment offerings; created unified design system and interfaces; collaborated with developers to implement front-end UI and manage project timelines.
Senior UI/UX Designer at Squirrel Mortgage
August 1, 2017 - October 15, 2025Led customer-centered UX design across mortgage platforms; produced IA maps, wireframes, flows, and prototypes; conducted usability testing and mentored junior designers; contributed to digitising banking services used by 1+ million customers.
Lead UX/UI Designer at Westpac
April 1, 2022 - October 15, 2025Directed UX strategy across enterprise and government products; ran feature prioritisation workshops; delivered wireframes, prototypes, and UI specs; collaborated with engineers and product teams in Agile environments; championed accessibility and inclusivity.
Principal Product Designer at Objective Corporation
February 1, 2024 - October 15, 2025Delivered large-scale digital campaigns and web builds for clients; built HTML5/CSS3 websites and interactive banners; created user-focused wireframes, UI designs, and layouts; advised on usability and online strategy for campaigns including BNZ, Toyota, Vodafone, and Air New Zealand.
Education
Bachelor Degree in Design & Multimedia at RMIT University, Melbourne
February 1, 2005 - December 1, 2005Advance Diploma of Multimedia Studies at RMIT University, Melbourne
February 1, 2003 - December 1, 2004Advance Diploma of Computer Science at RMIT University, Melbourne
November 1, 1999 - December 1, 2002Bachelor Degree in Design & Multimedia at RMIT University
February 1, 2005 - December 1, 2005Advance Diploma of Multimedia Studies at RMIT University
February 1, 2003 - December 1, 2004Advance Diploma of Computer Science at RMIT University
November 1, 1999 - December 1, 2002Qualifications
NZQA Approved UX Design
May 1, 2020 - November 1, 2023NZQA Approved UX Design Short Course, Yoobee Design School
May 1, 2020 - November 1, 2023NZQA Approved UX Design Short Course
May 1, 2020 - November 1, 2023Industry Experience
Financial Services, Healthcare, Government, Software & Internet, Media & Entertainment, Education, Professional Services, Other
As Principal Product Designer, I led the UI/UX design for Kingmakers, a platform enabling people to become part-owners of racehorses in New Zealand. The challenge was to translate a complex, unfamiliar concept into an experience that felt clear, approachable, and trustworthy.
I focused on understanding the mindset of first-time users, mapping their questions, uncertainties, and decision points. From there, I defined clear user journeys and developed low-friction wireframes that guided users step by step. Through clean layouts, strong visual hierarchy, and accessible content, the design balanced excitement with clarity, helping transform a traditionally complex industry into an experience that feels intuitive and engaging.
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