Hello! My name is Yue Yu. I am a visual designer and illustrator originally from China, currently based in the United States. My professional background spans illustration and graphic design, with a deep interest in brand design, editorial design, and culturally driven visual storytelling. I am dedicated to bridging traditional and contemporary aesthetics, using design as a medium to translate cultural symbols into modern visual language. Full spectrum of visual design: illustration, brand design, editorial graphics, visual identity systems, concept-driven design. I focus on finding balance between restraint and expression, past and present, clarity and ambiguity in patterns, symbols, and emotional resonance. My work often explores cultural memory, identity, and how visual narratives subtly connect people across different contexts.

Yue Yu

Hello! My name is Yue Yu. I am a visual designer and illustrator originally from China, currently based in the United States. My professional background spans illustration and graphic design, with a deep interest in brand design, editorial design, and culturally driven visual storytelling. I am dedicated to bridging traditional and contemporary aesthetics, using design as a medium to translate cultural symbols into modern visual language. Full spectrum of visual design: illustration, brand design, editorial graphics, visual identity systems, concept-driven design. I focus on finding balance between restraint and expression, past and present, clarity and ambiguity in patterns, symbols, and emotional resonance. My work often explores cultural memory, identity, and how visual narratives subtly connect people across different contexts.

Available to hire

Hello! My name is Yue Yu. I am a visual designer and illustrator originally from China, currently based in the United States. My professional background spans illustration and graphic design, with a deep interest in brand design, editorial design, and culturally driven visual storytelling. I am dedicated to bridging traditional and contemporary aesthetics, using design as a medium to translate cultural symbols into modern visual language.

Full spectrum of visual design: illustration, brand design, editorial graphics, visual identity systems, concept-driven design. I focus on finding balance between restraint and expression, past and present, clarity and ambiguity in patterns, symbols, and emotional resonance. My work often explores cultural memory, identity, and how visual narratives subtly connect people across different contexts.

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Language

English
Advanced
Chinese
Fluent

Work Experience

Graphic Design Intern at RACQUET MEDIA (Remote)
January 1, 2026 - March 31, 2026
Designed marketing materials, presentations, posters, and created promotional illustration assets focused on visual storytelling. Assisted with a design system refresh including typography, and contributed to brand redesign efforts such as developing a new logo and cohesive visual identity. Produced custom illustrations for apparel and branded merchandise (e.g., hats and clothing) and helped establish a unified brand system for retail recognition. Adapted illustration concepts for print and web campaigns with team direction, and delivered polished artwork according to timelines and production specifications. Also collaborated on class/project critique support by reviewing and providing constructive feedback on student work related to type design, lettering, and composition.
Teaching Assistant, Typography in Illustration (Prof. Cameron Tiede) at Savannah College of Art and Design
January 1, 2025 - March 31, 2025
Reviewed and critiqued student projects, providing constructive feedback on type design, lettering, and composition. Supported class preparation by organizing course materials and demonstration assets. Facilitated communication between students and faculty and addressed coursework questions and studio logistics.
Graphic Design Intern at Studio DPI (Shanghai, China)
June 1, 2024 - August 31, 2024
Participated in a design project for the Nanjing Hongshan Zoo, creating promotional poster-style illustrations and visual assets for print and digital use. Supported layout, composition, and illustration refinement for client-facing deliverables, collaborating with the team to meet production requirements.
Illustration Design Intern at Shenzhen United Creation Architecture Design Co
June 1, 2023 - August 31, 2023
Completed internship supporting illustration design work for client-facing or project deliverables, contributing to promotional and visual assets as assigned during the internship period.
Illustrator & Graphic Designer at BASS FISHING PRODUCTIONS (Remote)
January 1, 2023 - March 31, 2023
Created custom illustrations and visual assets for editorial invitations, social media, merchandise, and apparel. Supported brand asset development and helped maintain logo usage and visual consistency across deliverables.

Education

Master of Fine Arts: ILLUSTRATION at Savannah College of Art and Design
September 1, 2023 - July 29, 2026
Master of Arts: GRAPHIC DESIGN at Savannah College of Art and Design
September 1, 2023 - July 29, 2026
Bachelor of Fine Arts: ILLUSTRATION at Savannah College of Art and Design
January 1, 2019 - June 30, 2023

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Education, Other