I’m a fashion marketing student based in Malaysia, passionate about creative storytelling, branding, and visual content. I’m currently starting a small production business with friends, focusing on social media content, advertising, and campaign visuals. I previously interned at the fashion brand Motoguo, where I was involved in the full content production process — from filming, lighting, and styling to editing and publishing on social platforms. This experience deepened my skills in creative direction, detail execution, and brand communication. Back in high school, I served as Vice President of the Broadcasting Society for six years, gaining strong skills in voiceover, hosting, and content scripting. I also have years of hands-on experience in graphic design and video editing, and I take pride in my strong visual sense and ability to bring ideas to life. I’m always eager to explore new concepts, challenge creative norms, and deliver content that feels fresh, bold, and intentional.

Ku Yue Zhen

I’m a fashion marketing student based in Malaysia, passionate about creative storytelling, branding, and visual content. I’m currently starting a small production business with friends, focusing on social media content, advertising, and campaign visuals. I previously interned at the fashion brand Motoguo, where I was involved in the full content production process — from filming, lighting, and styling to editing and publishing on social platforms. This experience deepened my skills in creative direction, detail execution, and brand communication. Back in high school, I served as Vice President of the Broadcasting Society for six years, gaining strong skills in voiceover, hosting, and content scripting. I also have years of hands-on experience in graphic design and video editing, and I take pride in my strong visual sense and ability to bring ideas to life. I’m always eager to explore new concepts, challenge creative norms, and deliver content that feels fresh, bold, and intentional.

Available to hire

I’m a fashion marketing student based in Malaysia, passionate about creative storytelling, branding, and visual content. I’m currently starting a small production business with friends, focusing on social media content, advertising, and campaign visuals.

I previously interned at the fashion brand Motoguo, where I was involved in the full content production process — from filming, lighting, and styling to editing and publishing on social platforms. This experience deepened my skills in creative direction, detail execution, and brand communication.

Back in high school, I served as Vice President of the Broadcasting Society for six years, gaining strong skills in voiceover, hosting, and content scripting. I also have years of hands-on experience in graphic design and video editing, and I take pride in my strong visual sense and ability to bring ideas to life.

I’m always eager to explore new concepts, challenge creative norms, and deliver content that feels fresh, bold, and intentional.

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Experience Level

Expert
Expert
Expert
Expert
Intermediate
Intermediate

Work Experience

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Education

Diploma of fashion marketing at Raffles College
May 4, 2023 - August 8, 2025

Qualifications

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Industry Experience

Other
    paper Multi label archive sales social media content

    This project aims to promote the brand’s archive sale event and attract more people to visit the space. Since the brand is returning to its local roots, this event is a great opportunity to reconnect with the local audience and raise awareness that it is, in fact, a homegrown label.

    To support this, I’ll be planning and executing the full event promotion through social media over the span of three weeks. My responsibilities include creating a content calendar, scheduling shoots, and deciding posting dates and times.

    The content strategy will cover: Directions to the venue and what to expect, Styling and outfit tips using pieces from the archive sale, Christmas gift recommendations featuring the brand’s items

    The goal is to create a cohesive and engaging narrative that builds hype and encourages both existing fans and new audiences to explore the brand in person during this special sale.