Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I am a creative professional with over 4 years of experience shaping content strategies and campaigns across lifestyle, FMCG, education, and industrial sectors. I excel in translating brand goals into impactful stories, building content pillars, and guiding creative execution from concept to delivery. I'm known for thriving in fast-paced, unstructured environments and bringing clarity through narrative-driven ideas. My expertise spans content strategy and storytelling, campaign ideation, creative concepts, creative direction, visual coordination, analytics, social media strategy, and copywriting. I am passionate about creating engaging content that resonates with audiences and drives results, continuously adapting to evolving processes and environments.…I am a creative professional with over 4 years of experience shaping content strategies and campaigns across lifestyle, FMCG, education, and industrial sectors. I excel in translating brand goals into impactful stories, building content pillars, and guiding creative execution from concept to delivery. I'm known for thriving in fast-paced, unstructured environments and bringing clarity through narrative-driven ideas. My expertise spans content strategy and storytelling, campaign ideation, creative concepts, creative direction, visual coordination, analytics, social media strategy, and copywriting. I am passionate about creating engaging content that resonates with audiences and drives results, continuously adapting to evolving processes and environments.

Yuliastri Marpaung

Content Creator, Social Media Manager, Content Strategist, +2





I am a creative professional with over 4 years of experience shaping content strategies and campaigns across lifestyle, FMCG, education, and industrial sectors. I excel in translating brand goals into impactful stories, building content pillars, and guiding creative execution from concept to delivery. I'm known for thriving in fast-paced, unstructured environments and bringing clarity through narrative-driven ideas. My expertise spans content strategy and storytelling, campaign ideation, creative concepts, creative direction, visual coordination, analytics, social media strategy, and copywriting. I am passionate about creating engaging content that resonates with audiences and drives results, continuously adapting to evolving processes and environments.…I am a creative professional with over 4 years of experience shaping content strategies and campaigns across lifestyle, FMCG, education, and industrial sectors. I excel in translating brand goals into impactful stories, building content pillars, and guiding creative execution from concept to delivery. I'm known for thriving in fast-paced, unstructured environments and bringing clarity through narrative-driven ideas. My expertise spans content strategy and storytelling, campaign ideation, creative concepts, creative direction, visual coordination, analytics, social media strategy, and copywriting. I am passionate about creating engaging content that resonates with audiences and drives results, continuously adapting to evolving processes and environments.

Available to hire

I am a creative professional with over 4 years of experience shaping content strategies and campaigns across lifestyle, FMCG, education, and industrial sectors. I excel in translating brand goals into impactful stories, building content pillars, and guiding creative execution from concept to delivery. I’m known for thriving in fast-paced, unstructured environments and bringing clarity through narrative-driven ideas.

My expertise spans content strategy and storytelling, campaign ideation, creative concepts, creative direction, visual coordination, analytics, social media strategy, and copywriting. I am passionate about creating engaging content that resonates with audiences and drives results, continuously adapting to evolving processes and environments.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Language

Indonesian

Fluent

English

Advanced

Work Experience

Content Specialist at RWEDigital Agency

June 1, 2025 - Present

Produced approximately 30 monthly posts including short videos, visuals, and copy, managing the entire process from concept to scheduling. Created engaging English-learning content that achieved about 2% monthly growth in engagement and steady new enrollments. Designed and scripted a mini video series featuring real-life scenarios to make lessons authentic and relatable. Managed visual direction and editing to keep content consistent with the school's Montessori-inspired approach.

Freelance Content Creator & Social Media Manager at English 4 Everyone (while at Ambermountain)

May 31, 2025 - August 23, 2025

Managed end-to-end campaigns for more than 30 clients across food & beverage, beauty, healthcare, fashion, industrial, and lifestyle sectors. Launched integrated social campaigns including Goodroots’ Dekopon and Melon that sold out. Developed content strategies and calendars aligned with brand identity and audience insights. Directed production from ideation to delivery including scripting, visuals, shoot direction, and timeline management. Streamlined operations by building Notion-based systems for workflow, task tracking, and team communication. Acted as a bridge between clients and creative teams, translating business goals into actionable outputs.

Content Specialist at RWE Digital Agency

June 2, 2025 - December 31, 2024

-Led content strategy and execution for national brands such as Solusi Bangun Indonesia and Semen Baturaja (BUMN). -Developed video concepts, wrote scripts, and coordinated with design, video, and vendor teams across remote locations. -Supervised content writers, reviewed copy, and managed posting schedules to ensure brand consistency. -Streamlined limited resources with creative solutions while maintaining high-quality delivery under tight timelines. -Adapted to evolving processes and helped structure clearer workflows in a fast-paced agency environment.

Content Specialist at RWE Digital Agency

June 1, 2025 - Present

Produced approximately 30 monthly posts, including short videos, visuals, and copy, handling the entire process from concept to scheduling. Created engaging English-learning content that achieved around 2% monthly growth in engagement and steady new enrollments. Designed and scripted a mini video series featuring real-life scenarios to make lessons authentic and relatable. Managed visual direction and editing to maintain content consistent with the school's Montessori-inspired approach.

Freelance Content Creator & Social Media Manager at English 4 Everyone

May 31, 2025 - August 23, 2025

Managed end-to-end campaigns for over 30 clients across food & beverage, beauty, healthcare, fashion, industrial, and lifestyle sectors. Launched integrated social campaigns including Goodroots’ Dekopona and Melon that sold out. Developed content strategies and calendars aligned with brand identity and audience insights. Directed production from ideation to delivery: scripting, visuals, shoot direction, and timeline management. Streamlined operations by building Notion-based systems for workflow, task tracking, and team communication. Acted as a bridge between clients and creative teams, translating business goals into actionable outputs.

Content Creator & Account Executive at Ambermountain Creative House

December 31, 2024 - August 23, 2025

Led content strategy and execution for national brands such as Solusi Bangun Indonesia and Semen Baturaja (BUMN). Developed video concepts, wrote scripts, and coordinated with design, video, and vendor teams across remote locations. Supervised content writers, reviewed copy, and managed posting schedules to ensure brand consistency. Streamlined limited resources with creative solutions, maintaining high-quality delivery under tight timelines. Adapted to evolving processes and helped structure clearer workflows in a fast-paced agency environment.