I'm Yuliia Kopanishyna-Otepko, a Strategic Content Producer & Communications Specialist with 10+ years across TV journalism, PR, and digital marketing. I translate complex business goals into clear, compelling visual narratives and cohesive multi-channel strategies, with a track record of launching brands and managing high-stakes corporate communications. As a Google-certified AI literacy specialist, I use practical AI tools to streamline content production and save time for businesses, delivering professional results. I also hold full UK-rights to work (Homes for Ukraine Scheme).

Yuliia Kopanishyna-Otepko

I'm Yuliia Kopanishyna-Otepko, a Strategic Content Producer & Communications Specialist with 10+ years across TV journalism, PR, and digital marketing. I translate complex business goals into clear, compelling visual narratives and cohesive multi-channel strategies, with a track record of launching brands and managing high-stakes corporate communications. As a Google-certified AI literacy specialist, I use practical AI tools to streamline content production and save time for businesses, delivering professional results. I also hold full UK-rights to work (Homes for Ukraine Scheme).

Available to hire

I’m Yuliia Kopanishyna-Otepko, a Strategic Content Producer & Communications Specialist with 10+ years across TV journalism, PR, and digital marketing. I translate complex business goals into clear, compelling visual narratives and cohesive multi-channel strategies, with a track record of launching brands and managing high-stakes corporate communications.

As a Google-certified AI literacy specialist, I use practical AI tools to streamline content production and save time for businesses, delivering professional results. I also hold full UK-rights to work (Homes for Ukraine Scheme).

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Language

Ukrainian
Fluent
Russian
Fluent
English
Advanced

Work Experience

Content Strategist & Digital Specialist (Self-Employed) at Self-Employed / Portfolio
January 1, 2025 - Present
Developed and executed data-driven content strategies for UK-based SMEs, focusing on brand trust and professional presence. Mastered AI-integrated workflows (Gemini, ChatGPT, Claude) to optimise copywriting and creative ideation, delivering high-quality assets with increased efficiency. Produced high-end video and photography tailored for Instagram and Facebook to drive local engagement.
Co-Founder & Brand Manager at Healthy Sweets WoM
January 1, 2021 - December 31, 2022
Co-founded a patented, sugar-free, and gluten-free confectionery startup. Led all marketing, branding, and operational launch activities. Developed the brand identity and product line from scratch, securing a patent for a unique recipe. Managed all PR and communications, utilising social media to drive organic brand awareness. Oversaw the entire supply chain, from sourcing raw materials to organising manufacturing processes. Managed financial budgets, pricing strategies, and accounts to ensure profitability.
Senior Content Manager at Cultivariy.com / Latifundist Media
January 1, 2020 - December 31, 2021
Led content operations for a major media group’s educational division. Managed a remote team of scriptwriters and freelancers, ensuring high-quality output and adherence to deadlines. Responsible for end-to-end production of video lectures, from script editing to quality control of final cuts. Collaborated with lecturers and production teams to design course curricula and promotional teasers. Organised offline graduation events and networking meetups to foster community engagement.
Sustainable Fashion Project Lead (Career Break & Innovation) at REELOO
January 1, 2017 - December 31, 2020
While taking a career break for maternity leave, founded REELOO, a sustainable fashion project. Invented and patented an eco-fabric made from recycled yarn. Designed and produced a line of hand-knitted bags, managing the product lifecycle from concept to sale.
PR Manager at Hope Media Group
January 1, 2015 - December 31, 2016
Created and implemented comprehensive PR strategies to enhance the company’s public image. Managed internal and external communications, acting as the primary point of contact for reputation management.
Corporate Communications Manager at Corum Group
January 1, 2010 - December 31, 2015
Promoted from Assistant to the CEO to Communications Manager based on performance. Directed internal and external communications strategies for a major industrial division. Managed the creation of corporate video and photo content, ensuring alignment with global brand standards. Wrote speeches and prepared senior management for public appearances. Organised large-scale corporate events to strengthen team cohesion and external partnerships.

Education

Certificate / Certification at Google
January 1, 2025 - May 19, 2026
Course at iPhone Video Academy
January 1, 2025 - May 19, 2026
Level 2 Certificate in Digital Marketing at New College, Swindon (TQUK)
January 1, 2024 - December 31, 2025
Master’s Degree in Journalism (TV Journalism) at Taras Shevchenko National University
January 1, 2008 - May 19, 2026
Bachelor’s Degree in Ukrainian Language & Foreign Literature at Donetsk Institute of Social Education
January 1, 2005 - May 19, 2026

Qualifications

AI for Business
January 1, 2025 - May 19, 2026
iPhone Video Academy
January 1, 2025 - May 19, 2026
Level 2 Certificate in Digital Marketing
January 1, 2024 - December 31, 2025
Master’s Degree in Journalism (Taras Shevchenko National University)
January 1, 2008 - May 19, 2026

Industry Experience

Media & Entertainment, Professional Services, Education, Software & Internet