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I am Yurii Shumak, a Senior Content Marketing Manager with 9 years of experience scaling organic growth for B2B SaaS, software, and service companies. I lead full-funnel content strategies, SEO, demand generation, and product storytelling that connects with audiences and drives qualified leads. I enjoy collaborating with product, design, and engineering teams to translate complex tech into clear, engaging content. I build scalable content systems, editorial calendars, and cross-functional processes that maintain quality and align with GTM goals, delivering measurable growth through data-driven initiatives.…I am Yurii Shumak, a Senior Content Marketing Manager with 9 years of experience scaling organic growth for B2B SaaS, software, and service companies. I lead full-funnel content strategies, SEO, demand generation, and product storytelling that connects with audiences and drives qualified leads. I enjoy collaborating with product, design, and engineering teams to translate complex tech into clear, engaging content. I build scalable content systems, editorial calendars, and cross-functional processes that maintain quality and align with GTM goals, delivering measurable growth through data-driven initiatives.

Yurii Shumak

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I am Yurii Shumak, a Senior Content Marketing Manager with 9 years of experience scaling organic growth for B2B SaaS, software, and service companies. I lead full-funnel content strategies, SEO, demand generation, and product storytelling that connects with audiences and drives qualified leads. I enjoy collaborating with product, design, and engineering teams to translate complex tech into clear, engaging content. I build scalable content systems, editorial calendars, and cross-functional processes that maintain quality and align with GTM goals, delivering measurable growth through data-driven initiatives.…I am Yurii Shumak, a Senior Content Marketing Manager with 9 years of experience scaling organic growth for B2B SaaS, software, and service companies. I lead full-funnel content strategies, SEO, demand generation, and product storytelling that connects with audiences and drives qualified leads. I enjoy collaborating with product, design, and engineering teams to translate complex tech into clear, engaging content. I build scalable content systems, editorial calendars, and cross-functional processes that maintain quality and align with GTM goals, delivering measurable growth through data-driven initiatives.

Available to hire

I am Yurii Shumak, a Senior Content Marketing Manager with 9 years of experience scaling organic growth for B2B SaaS, software, and service companies. I lead full-funnel content strategies, SEO, demand generation, and product storytelling that connects with audiences and drives qualified leads.

I enjoy collaborating with product, design, and engineering teams to translate complex tech into clear, engaging content. I build scalable content systems, editorial calendars, and cross-functional processes that maintain quality and align with GTM goals, delivering measurable growth through data-driven initiatives.

Skills

Copywriting

HubSpot

WordPress

Experience Level

Copywriting

Expert

HubSpot

Intermediate

WordPress

Intermediate

Language

Ukrainian

Fluent

English

Fluent

Polish

Intermediate

Spanish; Castilian

Intermediate

Work Experience

Senior Content Marketing Manager at SDC Verifier

January 1, 2024 - January 1, 2000

Led full-funnel content strategy across SEO, demand generation, and product marketing; Increased Google search sessions by 134% YoY and qualified leads by 79% via SEO, demand generation, and product storytelling; Built scalable content systems and collaborated with product/engineering teams on cross-functional content initiatives.

Content Writer / Product Copywriter at Rocque System

February 1, 2022 - February 1, 2022

Developed a long-form, educational content strategy aligned with SEO and growth targets; Created content for multiple B2B SaaS projects; Coordinated with product/design teams; Maintained editorial calendar and blog publishing workflows.

Chief Editor at The Cultural Heritage Foundation

September 1, 2022 - September 1, 2022

Revamped content for five website projects to enhance user engagement and alignment with multilingual cultural/educational platforms; Reworked editorial standards and quality controls.

Product Copywriter at Sweet CV

April 1, 2022 - April 1, 2022

Wrote and optimized multi-language resume copy; created 50+ resume templates; implemented HTML/CSS snippets; coordinated with UX and product teams to support inbound marketing and lead generation.

Lead Editor at Dvyvs.info

September 1, 2020 - September 1, 2020

Managed editorial strategy for an independent regional policy, economy, and civil society media with a team of 10+ journalists; Led data-driven reporting initiatives and launched long-form editorial series; Oversaw newsroom operations, editorial standards, publishing, and audience analytics.