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I’m a passionate digital marketer focused on advertising, campaign design, and marketing analytics. I’ve gained experience across retail, e-learning, and creative industries, delivering results through data-driven strategies and cross-functional collaboration. I’m proficient with Facebook and TikTok ads, Google Ads, CRM, and e-commerce optimization, and I’m comfortable communicating insights, leading teams, and solving problems to drive growth.…I’m a passionate digital marketer focused on advertising, campaign design, and marketing analytics. I’ve gained experience across retail, e-learning, and creative industries, delivering results through data-driven strategies and cross-functional collaboration. I’m proficient with Facebook and TikTok ads, Google Ads, CRM, and e-commerce optimization, and I’m comfortable communicating insights, leading teams, and solving problems to drive growth.

Yusuf Ahmad En

Performance Marketer, Marketing Strategist, Social Media Manager

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I’m a passionate digital marketer focused on advertising, campaign design, and marketing analytics. I’ve gained experience across retail, e-learning, and creative industries, delivering results through data-driven strategies and cross-functional collaboration. I’m proficient with Facebook and TikTok ads, Google Ads, CRM, and e-commerce optimization, and I’m comfortable communicating insights, leading teams, and solving problems to drive growth.…I’m a passionate digital marketer focused on advertising, campaign design, and marketing analytics. I’ve gained experience across retail, e-learning, and creative industries, delivering results through data-driven strategies and cross-functional collaboration. I’m proficient with Facebook and TikTok ads, Google Ads, CRM, and e-commerce optimization, and I’m comfortable communicating insights, leading teams, and solving problems to drive growth.

Available to hire

I’m a passionate digital marketer focused on advertising, campaign design, and marketing analytics. I’ve gained experience across retail, e-learning, and creative industries, delivering results through data-driven strategies and cross-functional collaboration.

I’m proficient with Facebook and TikTok ads, Google Ads, CRM, and e-commerce optimization, and I’m comfortable communicating insights, leading teams, and solving problems to drive growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Indonesian

Fluent

English

Advanced

Work Experience

Sr. Performance Marketing Executive at Intrepid Asia

June 1, 2025 - Present

Setting up, managing, and optimizing campaigns to drive key KPI metrics across eCommerce marketplaces, SEM (Google Shopping), and social media CPAS. Collaborate with client teams to develop marketing plans and KPIs with ongoing reporting. Manage revenue delivery and budget spend with daily optimization and real-time targeting recommendations. Create A/B testing frameworks to drive growth. Analyze data and share performance reports with clients, offering optimization insights.

Digital Marketing Specialist at Playspace Creative

April 1, 2025 - Present

Handling end-to-end digital marketing across Meta, TikTok, and e-commerce ads. Responsible for strategic planning, campaign creation, budgeting, and optimization to deliver measurable results.

Executive - Performance Marketing at Sociolux

October 1, 2023 - Present

Performance marketing across Meta Ads and e-commerce ads, including TikTok ads. Provides strategy and optimization guidance and supports e-commerce clients.

Sr. Ads Optimizer (Performance Marketing) at Hebe Beauty Indonesia

September 1, 2023 - June 1, 2025

Performance marketing across multiple platforms (Shopee, Lazada, Tokopedia) with daily ad reports. Develop strategy and budget plans for all stores; monitor and optimize budgets, bids, keywords, and creatives; coordinate with operations and branding for promos.

Sr. Ecommerce Specialist at Kaya:partner

February 1, 2024 - September 1, 2024

Ads Optimizer, E-Commerce operation, budgeting, and campaign planning (promo, discount, gifts). Coordinate with graphic design to craft store visuals and ads creatives.

Digital Marketing Freelance at Skin Dewi

September 1, 2023 - May 1, 2024

Facebook ads and CPAS for Shopee and Tokopedia; manage multiple campaigns across platforms.

Sr. Digital Marketing Specialist at Pieceoftee & Pieceoftreasure.co

May 1, 2023 - September 1, 2023

Facebook and Google ads setup; define objectives and KPIs (ROAS, ROI, CPC, CTR); campaign creation and optimization; lead SEO optimization within marketplaces; CRM-based retention; generate performance reports using Google Analytics and Meta.

Digital Marketing & Senior e-Commerce Specialist at Self-Employed / Various Clients

January 1, 2023 - September 1, 2023

Developed KPI-based reporting; managed Facebook ads across 3 marketplaces for conversions, awareness, leads, and retention; conducted newsletters for retention; managed up to 10 e-commerce channels including Shopee, Tokopedia, Lazada, and more; built relationships with partners and conducted livestreams.

Marketing Operation at Skin Dewi

November 1, 2022 - February 1, 2023

Assist in offline-online marketing campaigns; monitor product listings across e-commerce marketplaces; perform campaign audits and represent SkinDewi across 10 e-commerce channels; handle ad-hoc marketing tasks.

Marketing Strategist at Berbinar Insightful Indonesia

October 1, 2022 - January 1, 2023

Social media planning; analyze engagement rate and market trends; prepare weekly/monthly reports using MS Word, Google Sheets, Excel, Canva, and Milanote.

Founder at Pieceoftee & Pieceoftreasure.co

September 1, 2020 - January 1, 2022

Founded and led e-commerce and marketplace operations (Instagram, Shopee, Tokopedia); crafted marketing strategy and social media marketing; managed cash flow and finances.

Financing Administration Support at PT Bank Syariah Indonesia Tbk.

July 1, 2021 - September 1, 2021

Data migration using Excel to SIFO; finance administration support; label and index documents for the financing division; processed thousands of records monthly.

Co-Founder & Finance at Jepretinaja.id

October 1, 2019 - July 1, 2021

Co-founded and managed finances; helped drive partnerships and the business’s financial operations.