Language
Arabic
Fluent
English
Fluent
Work Experience
Senior Account Executive at Self-employed / Freelance PR & Communications
November 1, 2023 - September 23, 2025Liaised with departments and agencies for Nusuk; provided day-to-day client service, media management across print, digital, TV, and radio; drafted press releases and editorials; compiled monthly PR coverage reports; developed Marketing & Communications plans; arranged media & influencer Umrah trips; listed clients including Nusuk, Saudi Tourism Authority, Ministry of Media, GACA.
Account Manager (Contract) at KATCH International PR
September 1, 2021 - September 23, 2025Contract-based PR/communications management and agency coordination with multi-client portfolio.
Senior PR & Social Media Manager (Freelance) at The Galleria Abu Dhabi / Al Maryah Central and clients
May 2, 2020 - September 23, 2025Generated monthly social media reports; supported internal/external marketing activities; handled influencer outreach, media relations and PR coverage; managed event coverage and content creation for F&B and retail clients (The Galleria, Al Maryah Central, Freedom Pizza, etc.).
Social Media Manager at The Galleria Abu Dhabi / Al Maryah Central
June 1, 2019 - September 23, 2025Generated monthly social media reports based on Sprout Analytics; daily community management; creating press releases; influencer outreach; media liaison; content planning.
PR & Social Media Manager at The Galleria Abu Dhabi / Al Maryah Central
September 1, 2017 - September 23, 2025Supported marketers in internal and external day-to-day activities (client meetings, briefings, content placement, event management, etc.); coordinated content placement and events; liaised with journalists and influencers across online and offline channels.
Education
Bachelor's in Mass Communication (Advertising & PR) at American University of Sharjah
January 1, 2012 - September 23, 2025Qualifications
Industry Experience
Travel & Hospitality, Media & Entertainment, Retail, Professional Services, Education
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