Morninglory : 5th Anniversary Teaser

Pointed and eclectic electronic music, live artistic performances and fashion shows: for four years, the Morninglory collective has been bringing these worlds together in its own events. Most of the songs that accompany them are also produced by the artists who perform at these evenings. I joined the collective as a graphic art director in December 2025.

My work covers different types of visual content, mainly trailers, posters and some of their content for social networks. Some projects rely on generative AI tools for image and video creation, upscaling, interpolation and editing, including Midjourney, Kling, Firefly, Veo3 and Nanobanana.

The generation of images and videos is based on a particularly precise prompt work, essential to achieve this type of result. However, these generations are only a starting point: they are then integrated into an image processing workflow, mainly carried out on After Effects, where rhythm, visual adjustments and typographic animation combine to give each creation its coherence and identity.

Continuing the work built with the collective, this teaser marks Morninglory’s fifth anniversary, conceived as a more premium event than previous editions. Where earlier editions took the form of animated posters, this anniversary called for something more immersive. The art direction lightens and turns towards white and minimalism, for a rarer, more controlled atmosphere.

The animation follows one continuous movement, from the nano to the macro-organism, like a slow pull back through the scales of living matter. Along the way, organic materials unfold into almost extraterrestrial forms, echoing moments from the fashion shows and tying the image to the stage.