A Brief History Of Air Max

A precise, documented timeline tracing the history of the Air Max, from its origins to today. Selected as a finalist at the Chatons d’Or 2025.

Made as part of a school project and loosely inspired by Ted-Ed, this video traces the evolution of the Air Max from its beginnings to the present day. The art direction is deliberately raw: cutaway views, crisp typographic blocks, light grain and a sober palette, to put the information first.

The narrative is built around a timeline: design context, technical breakthroughs (Air units, materials, shapes), iconic releases and cultural impact.

All the content is based on real data: dates, models and innovations. The final sequence, generated with AI, bridges this “explained world” and physical reality, as if stepping out of a manual and straight into the object.