Zach Britton

Directed creative vision and product design strategy for a multi-product ecosystem, integrating narrative-driven visual direction into branding, web, and digital marketing platforms. Increased consistency by 100%. Developed scalable design systems and comprehensive visual guidelines functioning as internal “art bibles,” ensuring consistency across all media, improving team efficiency by 70%. Collaborated cross-discipline with product, engineering, and marketing teams in workflows mirroring AAA game production pipelines, enhancing project delivery by 55%.

Hands-On Creative Execution designing characters, environments, props, and worldbuilding assets for independent game studios, publishing houses, and entertainment clients. Designed characters, environments, props, and worldbuilding assets, enhancing visual consistency by 90%. Produced production-ready concept art, including expression sheets, turnarounds, prop callouts, and narrative-driven environment designs, improving team efficiency. Delivered work in Photoshop, Procreate, and Blender for 3D blockouts and overpaints, ensuring pipeline readiness, enhancing project delivery by 55%.

Directed IP-level creative vision for interactive, narrative, and brand projects, ensuring tone, style, and audience engagement across mediums. Improved client satisfaction by 60%. Managed visual development pipelines, including process documentation, asset requirements, and style guide enforcement, enhancing project delivery timeline from weeks to days. Served as primary art reviewer, delivering actionable feedback to internal and freelance artists to align with narrative and gameplay goals, maintaining consistent delivery under evolving project requirements.