I am an accomplished UX and web designer with over 20 years of experience creating user-centric, intuitive designs for leading technology companies. I excel in delivering comprehensive business solutions through meticulous user research, strategic design frameworks, and interactive prototypes. My previous roles at Salesforce, IBM, MetLife, and NetApp have equipped me with expertise in improving customer experiences, adhering to accessibility standards, and leading cross-functional teams to develop and maintain design systems. I am a certified UX designer, continuously advancing my skills to stay at the forefront of the industry. My portfolio showcases a strong commitment to enhancing user experiences across web and mobile platforms. I also have extensive experience in responsive web design, branding design and interaction design. Whether you own an established business or are just starting out, I can help design and develop an online presence that represents your brand and effectively communicates your message.…I am an accomplished UX and web designer with over 20 years of experience creating user-centric, intuitive designs for leading technology companies. I excel in delivering comprehensive business solutions through meticulous user research, strategic design frameworks, and interactive prototypes. My previous roles at Salesforce, IBM, MetLife, and NetApp have equipped me with expertise in improving customer experiences, adhering to accessibility standards, and leading cross-functional teams to develop and maintain design systems. I am a certified UX designer, continuously advancing my skills to stay at the forefront of the industry. My portfolio showcases a strong commitment to enhancing user experiences across web and mobile platforms. I also have extensive experience in responsive web design, branding design and interaction design. Whether you own an established business or are just starting out, I can help design and develop an online presence that represents your brand and effectively communicates your message.WWW…
I am an accomplished UX and web designer with over 20 years of experience creating user-centric, intuitive designs for leading technology companies. I excel in delivering comprehensive business solutions through meticulous user research, strategic design frameworks, and interactive prototypes. My previous roles at Salesforce, IBM, MetLife, and NetApp have equipped me with expertise in improving customer experiences, adhering to accessibility standards, and leading cross-functional teams to develop and maintain design systems. I am a certified UX designer, continuously advancing my skills to stay at the forefront of the industry. My portfolio showcases a strong commitment to enhancing user experiences across web and mobile platforms. I also have extensive experience in responsive web design, branding design and interaction design. Whether you own an established business or are just starting out, I can help design and develop an online presence that represents your brand and effectively communicates your message.…I am an accomplished UX and web designer with over 20 years of experience creating user-centric, intuitive designs for leading technology companies. I excel in delivering comprehensive business solutions through meticulous user research, strategic design frameworks, and interactive prototypes. My previous roles at Salesforce, IBM, MetLife, and NetApp have equipped me with expertise in improving customer experiences, adhering to accessibility standards, and leading cross-functional teams to develop and maintain design systems. I am a certified UX designer, continuously advancing my skills to stay at the forefront of the industry. My portfolio showcases a strong commitment to enhancing user experiences across web and mobile platforms. I also have extensive experience in responsive web design, branding design and interaction design. Whether you own an established business or are just starting out, I can help design and develop an online presence that represents your brand and effectively communicates your message.WWWW…
Available to hire
I am an accomplished UX and web designer with over 20 years of experience creating user-centric, intuitive designs for leading technology companies. I excel in delivering comprehensive business solutions through meticulous user research, strategic design frameworks, and interactive prototypes. My previous roles at Salesforce, IBM, MetLife, and NetApp have equipped me with expertise in improving customer experiences, adhering to accessibility standards, and leading cross-functional teams to develop and maintain design systems. I am a certified UX designer, continuously advancing my skills to stay at the forefront of the industry. My portfolio showcases a strong commitment to enhancing user experiences across web and mobile platforms.
I also have extensive experience in responsive web design, branding design and interaction design. Whether you own an established business or are just starting out, I can help design and develop an online presence that represents your brand and effectively communicates your message.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Education
Qualifications
Industry Experience
Healthcare, Life Sciences, Financial Services, Software & Internet, Non-Profit Organization, Consumer Goods, Computers & Electronics, Government, Real Estate & Construction, Retail, Professional Services
LaRue Tactical Rebrand and Logo Design
Overview
LaRue Tactical, a Texas-based firearms and accessories manufacturer, is well-known in the industry. However, their current branding and logo design miss the mark.
Process
The current branding looks dated and seems poorly thought out. However, it’s an iconic brand in the firearms industry. I didn’t want to stray too far from the established mark. They are proud of their Texas heritage, and the “L” and the “T” nestle nicely inside the western border of the state. So, I kept the state outline from the existing logo design but moved it to the front, updated to a more modern font, and made the strokes heavier for a bolder appearance. The new logo works on a range of products from clothing to rifles.
Before and after comparison of LaRue's logos
New LaRue logo on a black cap
New LaRue logo on a product logo branding graphicdesigner…Overview
LaRue Tactical, a Texas-based firearms and accessories manufacturer, is well-known in the industry. However, their current branding and logo design miss the mark.
Process
The current branding looks dated and seems poorly thought out. However, it’s an iconic brand in the firearms industry. I didn’t want to stray too far from the established mark. They are proud of their Texas heritage, and the “L” and the “T” nestle nicely inside the western border of the state. So, I kept the state outline from the existing logo design but moved it to the front, updated to a more modern font, and made the strokes heavier for a bolder appearance. The new logo works on a range of products from clothing to rifles.
Before and after comparison of LaRue's logos
New LaRue logo on a black cap
New LaRue logo on a product logo branding graphicdesignerWW…
Redesign for eCommerce Homepage and Branding
LaRue Tactical's existing ecommerce website needed a redesign. The current site was outdated, did not perform well on mobile devices, and lacked modern usability benchmarks of current ecommerce websites. The logo was also in need of a refresh. I delivered a custom-designed home page that delivered a modern, fresh design that highlighted products and clear calls-to-action for their customers.
LaRue Tactical Redesigned Homepage](https://www.twine.net/signin
logo branding webdesigner…LaRue Tactical's existing ecommerce website needed a redesign. The current site was outdated, did not perform well on mobile devices, and lacked modern usability benchmarks of current ecommerce websites. The logo was also in need of a refresh. I delivered a custom-designed home page that delivered a modern, fresh design that highlighted products and clear calls-to-action for their customers.
LaRue Tactical Redesigned Homepage](https://www.twine.net/signin
logo branding webdesignerWW…
Homepage/Landing Page Redesign
Introduction
The homepage for Hal Weatherman’s campaign for North Carolina (https://www.twine.net/signin serves as a critical platform for communicating with voters, sharing the candidate’s vision, and mobilizing support. This case study outlines a comprehensive redesign to improve the website’s user experience, visual appeal, and functionality. The goal is to create a user-friendly and engaging site that effectively conveys Hal Weatherman’s message and encourages voter interaction and participation.
Objectives
Enhance the overall user experience (UX) and user interface (UI).
Improve site navigation and content organization.
Ensure mobile responsiveness and accessibility.
Increase user engagement and conversion rates.
Establish a consistent and professional visual identity.
Results
Hal Weatherman Campaign Redesigned Homepage
The redesigned Hal Weatherman for NC website will provide a significantly improved user experience, driving higher engagement and conversions. By focusing on intuitive navigation, modern design, mobile responsiveness, and strategic CTAs, the new site will effectively support Hal Weatherman’s campaign goals and enhance his online presence.
By following this comprehensive redesign strategy, the Hal Weatherman campaign can create a powerful digital platform that resonates with voters and supports the campaign’s objectives.
branding designer webdesigner…Introduction
The homepage for Hal Weatherman’s campaign for North Carolina (https://www.twine.net/signin serves as a critical platform for communicating with voters, sharing the candidate’s vision, and mobilizing support. This case study outlines a comprehensive redesign to improve the website’s user experience, visual appeal, and functionality. The goal is to create a user-friendly and engaging site that effectively conveys Hal Weatherman’s message and encourages voter interaction and participation.
Objectives
Enhance the overall user experience (UX) and user interface (UI).
Improve site navigation and content organization.
Ensure mobile responsiveness and accessibility.
Increase user engagement and conversion rates.
Establish a consistent and professional visual identity.
Results
Hal Weatherman Campaign Redesigned Homepage
The redesigned Hal Weatherman for NC website will provide a significantly improved user experience, driving higher engagement and conversions. By focusing on intuitive navigation, modern design, mobile responsiveness, and strategic CTAs, the new site will effectively support Hal Weatherman’s campaign goals and enhance his online presence.
By following this comprehensive redesign strategy, the Hal Weatherman campaign can create a powerful digital platform that resonates with voters and supports the campaign’s objectives.
branding designer webdesignerWW…
Website Redesign
Background
Lt. Governor Mark Robinson, a prominent political figure in North Carolina, has announced his candidacy for Governor. With an increasing need to effectively communicate his platform, engage with constituents, and mobilize support, the redesign concept of his website becomes crucial. The website serves as a pivotal tool for disseminating information, showcasing his vision, and rallying supporters behind his campaign.
Objective
The primary objective of the redesign concept for Lt. Governor Mark Robinson’s website is to create a visually striking, user-friendly platform that effectively communicates his values, platform, and accomplishments. The redesign aims to evoke authenticity, inspire trust, and foster engagement among visitors, ultimately contributing to the success of his gubernatorial campaign.
Approach
User-Centric Design: Adopted a user-centric approach to design, focusing on understanding the needs, preferences, and behaviors of Lt. Governor Mark Robinson’s target audience. Conducted thorough research and analysis to inform design decisions and ensure alignment with user expectations.
Visual Identity: Developed a cohesive visual identity that reflects Lt. Governor Mark Robinson’s brand values and resonates with his target audience. Employed a bold color palette, clean typography, and modern design elements to create a visually impactful website that commands attention and communicates professionalism.
Content Strategy: Collaborated closely with the campaign team to develop a robust content strategy that effectively communicates Lt. Governor Mark Robinson’s platform, values, and achievements. Prioritized clear and concise messaging, compelling storytelling, and multimedia integration to engage visitors and convey key messages effectively.
Accessibility: Ensured the website design prioritizes accessibility to make it inclusive and usable for all visitors, including those with disabilities. Implemented accessibility features such as alt text for images, keyboard navigation support, and color contrast optimization to enhance usability and ensure compliance with accessibility standards.
Mobile Responsiveness: Designed the website to be fully responsive across various devices, including smartphones, tablets, and desktop computers. Prioritized mobile responsiveness to ensure seamless browsing experiences and optimize engagement on mobile devices, which are increasingly prevalent among users.
Call-to-Action (CTA) Optimization: Strategically placed CTAs throughout the website to prompt visitors to take desired actions, such as donating, volunteering, signing up for updates, or sharing content on social media. Designed CTAs to be visually prominent and compelling, encouraging visitors to take action and support the campaign.
Mark Robinson Website Redesign
webdesigner…Background
Lt. Governor Mark Robinson, a prominent political figure in North Carolina, has announced his candidacy for Governor. With an increasing need to effectively communicate his platform, engage with constituents, and mobilize support, the redesign concept of his website becomes crucial. The website serves as a pivotal tool for disseminating information, showcasing his vision, and rallying supporters behind his campaign.
Objective
The primary objective of the redesign concept for Lt. Governor Mark Robinson’s website is to create a visually striking, user-friendly platform that effectively communicates his values, platform, and accomplishments. The redesign aims to evoke authenticity, inspire trust, and foster engagement among visitors, ultimately contributing to the success of his gubernatorial campaign.
Approach
User-Centric Design: Adopted a user-centric approach to design, focusing on understanding the needs, preferences, and behaviors of Lt. Governor Mark Robinson’s target audience. Conducted thorough research and analysis to inform design decisions and ensure alignment with user expectations.
Visual Identity: Developed a cohesive visual identity that reflects Lt. Governor Mark Robinson’s brand values and resonates with his target audience. Employed a bold color palette, clean typography, and modern design elements to create a visually impactful website that commands attention and communicates professionalism.
Content Strategy: Collaborated closely with the campaign team to develop a robust content strategy that effectively communicates Lt. Governor Mark Robinson’s platform, values, and achievements. Prioritized clear and concise messaging, compelling storytelling, and multimedia integration to engage visitors and convey key messages effectively.
Accessibility: Ensured the website design prioritizes accessibility to make it inclusive and usable for all visitors, including those with disabilities. Implemented accessibility features such as alt text for images, keyboard navigation support, and color contrast optimization to enhance usability and ensure compliance with accessibility standards.
Mobile Responsiveness: Designed the website to be fully responsive across various devices, including smartphones, tablets, and desktop computers. Prioritized mobile responsiveness to ensure seamless browsing experiences and optimize engagement on mobile devices, which are increasingly prevalent among users.
Call-to-Action (CTA) Optimization: Strategically placed CTAs throughout the website to prompt visitors to take desired actions, such as donating, volunteering, signing up for updates, or sharing content on social media. Designed CTAs to be visually prominent and compelling, encouraging visitors to take action and support the campaign.
Mark Robinson Website Redesign
webdesignerWW…
Greybeard Comics Logo Design
Overview
Greybeard Comics is a startup comic store that needed a logo designed for their merchandise. branding logo graphicdesigner…Overview
Greybeard Comics is a startup comic store that needed a logo designed for their merchandise. branding logo graphicdesignerWW…
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