Available to hire
Hi there! I’m Zahabia Khakadwala, a Content Specialist with 7+ years of experience in digital content strategy, brand storytelling, and SEO. I partner across marketing, product, and engineering to design CMS-driven content that drives engagement and growth.
I’m passionate about turning complex concepts into clear, impact-focused content and delivering measurable outcomes across TV, social, and OTT platforms through data-driven campaigns and cross-functional collaboration.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Hindi
Advanced
Work Experience
Remote Digital Content Specialist at Vaibhav Global Limited
May 1, 2023 - PresentAs content and product manager for Shop LC (US based), specialized in CMS and metadata distribution software across TV, social media, and OTT platforms. Directed and optimized CMS to improve user experience and boost website traffic by 30%. Initiated new interaction protocols that energised team efficiency by 35%. Integrated AI and GEO to enhance content contextualization. Executed content strategy increasing YouTube engagement by 40% and organic search traffic by 50%. Collaborated with developers to optimize and automate electronic program guide tools, accelerating customer experience and team efficiency by 70%. Supervised a team of six to deliver weekly EPG creatives aligned with brand focus, amplifying online visibility by 50%.
Content Specialist at GKM IT Udaipur
March 1, 2023 - August 26, 2025Researched competitor websites and advertising links, formulating strategies that augmented website traffic by 60%. Simplified website text readability and streamlined UX, achieving a 15% lowered bounce rate and better customer engagement. Conducted market research providing accurate statistics for articles, blogs, and landing pages; cultivated blog traffic by 200% in a year. Drafted industry-relevant blogs and articles; acquired nearly 40k new users in 6 months for a client. Fostered social media followings across 7 channels, generating 100+ total followers for over 10 clients. Identified accurate target customer base, strengthening retention by 15%. Pioneered a social media calendar with 50% engagement rate, including email blasts, social media posts, campaigns, and website updates. Transcribed 300+ blogs and conceptualized content for 72 landing pages. Created 400+ social media and landing page creatives using Canva, Figma, and Illustrator. Rehabilitated web rankings from page 5 to
Business Development Manager at Edu Wings Udaipur
May 1, 2019 - August 26, 2025Applied strategic negotiation and sales closing skills to acquire 50 new accounts. Built customer acquisition strategies ensuring monthly growth of 30-40%. Evaluated research to uncover potential target areas and campaigns that increased conversion rate by 60%. Crafted advertising material for publication, broadcast, and internet media promoting the sale with 1,200+ demo requests in the first month. Analyzed content gaps to obtain 50% accurate high-intent web traffic converting into leads.
Remote Digital Content Specialist at Vaibhav Global Limited
May 1, 2023 - PresentContent and product manager for Shop LC (US based), specializing in CMS and metadata distribution software across TV, social media, and OTT platforms. Directed and optimized CMS improving user experience and boosting website traffic by 30%. Initiated new interaction protocol that energized team efficiency by 35%, fostering better project outcomes. Integrated AI and GEO by incorporating answers to sub-questions and related topics, enabling AI tools like ChatGPT to generate accurate and well-contextualized summaries. Executed content strategy that augmented engagement on YouTube by 40% and SEO-optimized content resulting in a 50% increase in organic search traffic. Collaborated with developers to create the electronic program guide tool to optimize content and automate schedules accelerating customer experience and team efficiency by 70%. Boosted brand visibility and engagement by 40% across marketing channels and program guides. Supervised a team of six to deliver weekly EPG creatives t
Content Specialist at GKM IT Udaipur
March 1, 2023 - August 26, 2025Researched competitor websites and advertising links; formulated strategy to augment website traffic by 60%. Simplified website text readability and streamlined UX achieving a 15% lower bounce rate and mapped customer engagement. Performed market research to provide factual statistics for articles, blogs, and landing pages; cultivated blog traffic by 200% in a year. Drafted industry-relevant blogs and articles, gaining almost 40k new users in 6 months for a client. Fostered social media following across 7 social media channels generating 100+ total followers for 10+ clients. Identified accurate target customer base, strengthening retention by 15%. Pioneered social media calendar with 50% engagement rate including scheduling email blasts, social media posts, marketing campaigns, and website updates. Transcribed 300+ blogs for in-house website and clients. Conceptualized and drafted content for 72 landing pages. Created 400+ social media and landing page creatives using Canva, Figma, and
Business Development Manager at Edu Wings Udaipur
May 1, 2019 - August 26, 2025Applied strategic negotiation and sales closing skills to bring in 50 new accounts. Built customer acquisition strategy; ensured monthly growth of 30-40%. Evaluated research to uncover potential target areas and campaigns to increase conversion rate by 60%. Crafted advertising material for publication, broadcast and internet media to promote the sale achieving 1,200+ demo requests in the first month. Analyzed content gap to get 50% accurate high-intent web traffic converting into leads.
Remote Digital Content Specialist at Vaibhav Global Limited
May 1, 2023 - PresentManaged content and product for Shop LC (US based), specialising in CMS and metadata distribution across TV, social media, and OTT platforms. Directed and optimised CMS to improve user experience and boost website traffic by 30%. Initiated new interaction protocols that energised team efficiency by 35%, fostering better project outcomes. Integrated AIO and GEO by incorporating answers to sub-questions and related topics, enabling AI tools like ChatGPT to generate accurate and well-contextualised summaries. Executed content strategy that augmented YouTube engagement by 40%. Optimised SEO for EPG, web, and social media content based on keyword research, resulting in a 50% increase in organic search traffic. Collaborated with developers to create and optimise the electronic program guide tool which accelerated customer experience and team efficiency by 70%. Boosted brand visibility and engagement by 40% across marketing channels and program guides. Supervised a team of six to deliver week
Content Specialist at Gkm IT Udaipur
March 1, 2023 - August 28, 2025Researched competitor websites and advertising links; formulated strategy to augment website traffic by 60%. Simplified website text readability and streamlined UX; achieved a 15% lowered bounce rate and mapped customer engagement. Performed market research to provide factual statistics for articles, blogs and landing pages; cultivated blog traffic by 200% in a year. Drafted industry-relevant blogs and articles; gained almost 40k new users in 6 months for a client. Fostered social media following across 7 social media channels; generated 100+ total followers for 10+ clients. Identified accurate target customer base, strengthening retention by 15%. Pioneered social media calendar with 50% engagement rate, which included scheduling email blasts, social media posts, marketing campaigns and website updates. Transcribed 300+ blogs for in-house website and clients. Conceptualised and drafted content for 72 landing pages. Created 400+ social media and landing page creatives using Canva, Figma
Business Development Manager at Edu Wings Udaipur
May 1, 2019 - August 28, 2025Applied strategic negotiation and sales closing skills to bring in 50 new accounts. Built customer acquisition strategy; ensured monthly growth of 30-40%. Evaluated research to uncover potential target areas and campaigns to increase conversion rate by 60%. Crafted advertising material for publication, broadcast and internet media to promote the sale. Generated 1,200+ demo requests in the first month of goods and services. Analyzed content gap to get 50% accurate high-intent web traffic that converts into leads.
Remote Digital Content Specialist at Shop LC
May 1, 2023 - November 13, 2025Responsible for content and product management for Shop LC, including CMS and metadata distribution across TV, social media, and OTT platforms. Directed and optimized CMS workflows, improving user experience and boosting website traffic.
Content Specialist at GKM IT Private Limited
March 1, 2023 - March 1, 2023Researched competitor websites and advertising links; formulated a strategy to augment website traffic; simplified website text readability and streamlined UX; achieved a lower bounce rate and mapped customer engagement.
Business Development Manager at Edu Wings Udaipur
May 1, 2019 - May 1, 2019Applied strategic negotiation and sales closing skills to bring in 50 new accounts; built a customer acquisition strategy; ensured monthly growth of 30-40%.
Digital Content Specialist at Vaibhav Global Limited
May 1, 2023 - November 13, 2025Remote Digital Content Specialist focusing on CMS and metadata distribution across TV, social media, and OTT platforms. Direct content and product management for Shop LC; optimized CMS and metadata to improve user experience and engagement. Initiated new interaction protocol to energize team efficiency by 35% and integrated AI-assisted summaries; increased engagement on YouTube by 40%; boosted brand visibility by 40% across marketing channels. Led a six-member team to deliver weekly EPG creatives and designed a scalable program.
Business Development Manager at Edu Wings, Udaipur
May 1, 2019 - May 1, 2019Applied strategic negotiation and sales closing skills to bring in 50 new accounts; built customer acquisition strategy; ensured monthly growth of 30-40%.
Education
Advanced Certificate in Digital Marketing and Communications at MICA School of Ideas / Mohanlal Sukhadia University
January 1, 2024 - December 1, 2024Masters of Commerce at Mohanlal Sukhadia University
July 1, 2011 - April 1, 2013Bachelor of Commerce at Mohanlal Sukhadia University
July 1, 2008 - April 1, 2011Advanced Certificate in Digital Marketing And Communications at MICA School of Ideas/Upgrad
January 1, 2024 - December 1, 2024Masters of Commerce at Mohanlal Sukhadia University Udaipur
July 1, 2011 - April 1, 2013Bachelor of Commerce at Mohanlal Sukhadia University Udaipur
July 1, 2008 - April 1, 2011Advanced Certificate In Digital Marketing And Communications at MICA School of Ideas/Upgrad
January 1, 2024 - December 1, 2024Masters of Commerce at Mohanlal Sukhadia University Udaipur
July 1, 2011 - April 1, 2013Bachelor of Commerce at Mohanlal Sukhadia University Udaipur
July 1, 2008 - April 1, 2011Advanced Certificate in Digital Marketing and Communications at Mohanlal Sukhadia University, Udaipur
January 11, 2030 - November 13, 2025Masters of Commerce at Mohanlal Sukhadia University, Udaipur
July 1, 2011 - April 1, 2013Bachelor of Commerce at Mohanlal Sukhadia University, Udaipur
July 1, 2008 - April 1, 2011Post Graduate in Business Administration at Mohanlal Sukhadia University, Udaipur
January 11, 2030 - November 13, 2025Advanced Certificate in Digital Marketing and Communications at Mohanlal Sukhadia University, Udaipur
January 1, 2024 - December 1, 2024Master of Commerce at Mohanlal Sukhadia University, Udaipur
July 1, 2011 - April 1, 2013Bachelor of Commerce at Mohanlal Sukhadia University, Udaipur
July 1, 2008 - April 1, 2011Qualifications
Advanced Certificate in Digital Marketing and Communications
January 1, 2024 - December 1, 2024Advanced Certificate In Digital Marketing And Communications
January 1, 2024 - December 1, 2024Advanced Certificate In Digital Marketing And Communications
January 1, 2024 - December 1, 2024Advanced Certificate in Digital Marketing and Communications
January 11, 2030 - November 13, 2025Post Graduate in Business Administration
January 11, 2030 - November 13, 2025ChatGPT and AI Hacks with MS Office
January 11, 2030 - November 13, 2025Dashboard Design Training
January 11, 2030 - November 13, 2025Industry Experience
Media & Entertainment, Retail, Software & Internet, Education, Professional Services, Other
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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