I design brand and visual systems that make products look clear, premium, and consistent across every touchpoint. My work sits at the intersection of branding, social content, and packaging. I have worked across skincare, food, and lifestyle brands, building systems that scale across products, campaigns, and digital platforms. I don’t just design posts or packaging in isolation. I build structure behind them. This helps brands stay consistent, move faster, and improve how they show up visually. I’m comfortable working across: – brand identity and packaging – social media content and reels – campaign visuals and ads Recent work includes designing a full skincare brand system that improved clarity, shelf presence, and scalability across SKUs. Portfolio: _Website not available. Sign in: https://www.twine.net/signup_ _Website not available. Sign in: https://www.twine.net/signup_

I design brand and visual systems that make products look clear, premium, and consistent across every touchpoint. My work sits at the intersection of branding, social content, and packaging. I have worked across skincare, food, and lifestyle brands, building systems that scale across products, campaigns, and digital platforms. I don’t just design posts or packaging in isolation. I build structure behind them. This helps brands stay consistent, move faster, and improve how they show up visually. I’m comfortable working across: – brand identity and packaging – social media content and reels – campaign visuals and ads Recent work includes designing a full skincare brand system that improved clarity, shelf presence, and scalability across SKUs. Portfolio: _Website not available. Sign in: https://www.twine.net/signup_ _Website not available. Sign in: https://www.twine.net/signup_

Available to hire

I design brand and visual systems that make products look clear, premium, and consistent across every touchpoint.

My work sits at the intersection of branding, social content, and packaging. I have worked across skincare, food, and lifestyle brands, building systems that scale across products, campaigns, and digital platforms.

I don’t just design posts or packaging in isolation. I build structure behind them. This helps brands stay consistent, move faster, and improve how they show up visually.

I’m comfortable working across:
– brand identity and packaging
– social media content and reels
– campaign visuals and ads

Recent work includes designing a full skincare brand system that improved clarity, shelf presence, and scalability across SKUs.
Portfolio:
Website not available. Sign in: https://www.twine.net/signup
Website not available. Sign in: https://www.twine.net/signup

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Language

English
Fluent
Urdu
Fluent

Work Experience

Freelance Senior Designer – Brand & Product Support at Freelance
January 1, 2012 - Present
Designed adaptable systems that work across product, education, and marketing contexts. Provided visual direction and critique to junior designers and collaborators. Comfortable working with limited directions and ambiguous problem spaces. Regularly used AI tools for ideation, exploration, and rapid iteration.
Creative Lead / Brand & Content Specialist at DNA Advertising
January 1, 2016 - Present
Led and maintained brand systems across multiple touchpoints including marketing, digital platforms, packaging, and presentations. Acted as senior design reference point, reviewing work and providing feedback to ensure quality and consistency. Designed campaign assets, decks, and visual narratives used by leadership and clients. Frequently shifted between brand work, marketing execution, and product-adjacent visuals while maintaining a high bar. Trusted to resolve visual problems quickly and decisively.
Senior Graphic Designer – Ed Tech Division at Express News
November 1, 2020 - May 1, 2021
Designed and launched an interactive education platform, contributing to 50,000+ users in the first six months. Built clear visual systems supporting structured learning journeys and user progress. Designed educational graphics, diagrams, and interface-adjacent visuals to support clarity and usability. Iterated designs rapidly based on feedback, usage patterns, and rollout needs. Worked closely with content, education, and technical teams during beta-stage development.

Education

Bachelor of Arts – Graphic Design at Valley School of Art & Architecture
January 1, 2001 - January 1, 2005

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Education, Professional Services