Creative, detail-oriented Graphic Designer and Social Media Manager with 3+ years experience in designing visual identities, promotional materials, and high-performing digital content. I combine design thinking, storytelling, and data-driven analysis to deliver on-brand creative that increases awareness and conversion while managing multiple projects across cross-functional teams.

Zainab Iqtedar

Creative, detail-oriented Graphic Designer and Social Media Manager with 3+ years experience in designing visual identities, promotional materials, and high-performing digital content. I combine design thinking, storytelling, and data-driven analysis to deliver on-brand creative that increases awareness and conversion while managing multiple projects across cross-functional teams.

Available to hire

Creative, detail-oriented Graphic Designer and Social Media Manager with 3+ years experience in designing visual identities, promotional materials, and high-performing digital content. I combine design thinking, storytelling, and data-driven analysis to deliver on-brand creative that increases awareness and conversion while managing multiple projects across cross-functional teams.

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Language

English
Fluent
Urdu
Fluent

Work Experience

Social Media & Marketing Coordinator at Heavenly Desserts Derby
February 1, 2025 - Present
Full responsibility of Heavenly Desserts Derby’s social media channel, managing content strategy, short-form video production, posting, and engagement. Delivered 550+ followers of organic growth without paid advertising. Developing and executing campaign-led reels for seasonal marketing moments, including Mother’s Day and Pancake Day. Liaising with head office to ensure alignment with brand standards, campaign priorities, and store-level marketing activity. Planning and supervising in-store marketing events, supporting brand awareness and customer engagement.
Graphic Designer at Heavenly Desserts Derby
January 1, 2024 - Present
Designing print collateral for in-store marketing events, including posters, flyers, menus, and signage. Creating visually strong branded materials that support seasonal promotions and improve customer engagement. Ensuring all designs align with Heavenly Desserts’ brand identity and premium visual standards. Collaborating with store and marketing teams to deliver timely assets for campaigns and events. Producing clear, eye-catching promotional materials that help communicate offers and events effectively.

Education

BA in Communication & Design at Habib University
January 1, 2018 - January 1, 2023

Qualifications

Nargis Soorty Excellence Scholar
January 1, 2018 - January 1, 2023

Industry Experience

Media & Entertainment, Professional Services, Retail, Software & Internet