I am a Graphic Designer and Brand Communication Specialist with 10+ years of experience in branding, editorial design, and visual communication across agency, corporate, and freelance environments. I have a strong background in information design, advertising, and social media content. I enjoy collaborating with international teams and multicultural contexts. I am based in Belgium with a valid work permit.…

Zaira Ivette Rodríguez Ramírez

I am a Graphic Designer and Brand Communication Specialist with 10+ years of experience in branding, editorial design, and visual communication across agency, corporate, and freelance environments. I have a strong background in information design, advertising, and social media content. I enjoy collaborating with international teams and multicultural contexts. I am based in Belgium with a valid work permit.…

Available to hire

I am a Graphic Designer and Brand Communication Specialist with 10+ years of experience in branding, editorial design, and visual communication across agency, corporate, and freelance environments.

I have a strong background in information design, advertising, and social media content. I enjoy collaborating with international teams and multicultural contexts. I am based in Belgium with a valid work permit.

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Skills

Experience Level

Language

English
Fluent
Spanish; Castilian
Fluent
French
Advanced

Work Experience

Graphic Designer (Freelance) at Freelance Graphic Designer
May 1, 2023 - Present
Delivered branding and visual identity projects for small and medium-sized businesses, ensuring alignment with client objectives and brand positioning. Designed and produced social media and editorial content in line with communication strategies. Provided web design and visual communication support to enhance digital presence and user experience. Managed client communication, project timelines, and deliverables, ensuring on-time and high-quality execution.
Branding / Editorial Design (Freelance) at Freelance
May 1, 2023 - Present
Branding, Social media design, Web design, Editorial design
Freelance Designer at Self-employed
May 1, 2023 - Present
Worked on branding, social media design, web design, and editorial design projects since May 2023.
Branding and Communications Designer at Namron Hospitality
April 1, 2023 - October 13, 2025
Internal communication, External communication, Information design, Social media design, Advertising design, Photo editing, Mailing, Newsletters, Brochures
Graphic Designer at Namron Hospitality
February 1, 2022 - April 1, 2023
Designed visual assets for internal and external communications, ensuring alignment with brand guidelines and business objectives. Created newsletters, brochures, and email marketing campaigns to increase audience engagement. Developed digital, print, and social media advertising materials in line with marketing strategies. Maintained brand consistency across all communication channels. Collaborated with marketing and operations teams to optimize campaign outcomes. Applied information and advertising design principles to improve clarity, engagement, and visual impact. Edited and optimized photos for marketing and communication materials. Managed mailing design and production, ensuring timely delivery and high-quality standards.
Designer and Social Media Manager at Mark & Label
December 31, 2021 - September 4, 2025
Handled branding, social media management, web design, editorial and product photography from August 2017 to 2021.
Graphic Designer at Mark & Label
August 1, 2017 - January 1, 2021
Developed branding and visual identity projects for multiple clients. Designed content for social media platforms and digital campaigns. Created editorial layouts and product photography. Participated in web design projects and content management. Managed multiple projects simultaneously in an agency environment.
Intern - Internal Communication and Information Design at CEMEX
January 31, 2017 - September 4, 2025
Worked on internal communication and information design projects during internship period.
Graphic Designer at Elusion Music Festival
January 1, 2017 - Present
Developed branding and advertising materials for a music festival. Designed online and offline communication assets. Created web and information design materials.
Branding / Advertising Designer at Elusion
January 1, 2017 - October 13, 2025
Branding advertising design (Online, offline). Design for Social Media. Web design. Information design.
Graphic Design Intern at CEMEX
October 1, 2016 - January 1, 2017
Supported internal communication projects. Developed information design materials for corporate use.
Editorial Design Intern at Grupo Milenio
December 31, 2015 - September 4, 2025
Internship focusing on editorial design and photo editing for the architecture magazine.
Editorial Designer at Grupo Milenio
December 1, 2015 - October 13, 2025
Editorial design, Photo editing

Education

Bachelor of Graphic Design at Universidad de Monterrey
January 1, 2012 - January 1, 2016
Master’s Degree in Advertising Design and Brand Communication at Escuela Superior de Diseño de Barcelona
January 1, 2019 - January 1, 2020
Master's Degree at Escuela Superior de Diseño de Barcelona
January 1, 2019 - January 1, 2020
Bachelor of Graphic Design at Universidad de Monterrey
January 1, 2012 - January 1, 2016
Master's Degree in Advertising Design and Brand Communication at Escuela Superior de Diseño de Barcelona
January 1, 2019 - January 1, 2020
Bachelor at Universidad de Monterrey
January 1, 2012 - January 1, 2016

Qualifications

Conference: How to touch someone’s heart with design - Stefan Sagmeister
March 1, 2016 - March 31, 2016
Summer Workshop in Information Design - Henk van Assen
June 1, 2014 - June 30, 2014
Certificate, Innovation and Business School of Change
January 1, 2019 - December 31, 2019
Program Focused in Editorial Design SHIFTA by Elisava
May 1, 2023 - June 30, 2023
Conference: How to touch someone’s heart with design
January 1, 2016 - February 17, 2026
Summer Workshop in Information Design, Henk van Assen
January 1, 2014 - February 17, 2026
Certificate in Innovation and Business, School of Change
January 1, 2019 - February 17, 2026
SHIFTA by Elisava
January 1, 2023 - February 17, 2026

Industry Experience

Media & Entertainment, Retail, Travel & Hospitality, Real Estate & Construction, Consumer Goods, Professional Services, Education, Software & Internet

Skills

Experience Level