I'm a multi-disciplinary creative with five years of progressive marketing experience spanning fintech, B2B services, and retail. I cover the full creative-to-campaign spectrum, including brand strategy, copywriting, graphic design, and front-end web development, delivering cohesive, high-quality work with minimal handoff delays. I thrive in fast-paced environments and enjoy shaping tone, visuals, and messaging for diverse audiences across markets. I’ve led end-to-end campaigns, built websites from scratch, and helped brands scale through thoughtful design, data-driven optimization, and hands-on collaboration with stakeholders across South Africa, the UK, and Hungary.

Zané

I'm a multi-disciplinary creative with five years of progressive marketing experience spanning fintech, B2B services, and retail. I cover the full creative-to-campaign spectrum, including brand strategy, copywriting, graphic design, and front-end web development, delivering cohesive, high-quality work with minimal handoff delays. I thrive in fast-paced environments and enjoy shaping tone, visuals, and messaging for diverse audiences across markets. I’ve led end-to-end campaigns, built websites from scratch, and helped brands scale through thoughtful design, data-driven optimization, and hands-on collaboration with stakeholders across South Africa, the UK, and Hungary.

Available to hire

I’m a multi-disciplinary creative with five years of progressive marketing experience spanning fintech, B2B services, and retail. I cover the full creative-to-campaign spectrum, including brand strategy, copywriting, graphic design, and front-end web development, delivering cohesive, high-quality work with minimal handoff delays. I thrive in fast-paced environments and enjoy shaping tone, visuals, and messaging for diverse audiences across markets.

I’ve led end-to-end campaigns, built websites from scratch, and helped brands scale through thoughtful design, data-driven optimization, and hands-on collaboration with stakeholders across South Africa, the UK, and Hungary.

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Language

English
Advanced

Work Experience

Marketing Coordinator at Paycorp Group (Group of Fintech Companies)
January 1, 2025 - Present
Lead end-to-end campaign development for seven brands across South Africa, the UK, and Hungary, adapting tone, visual identity, and messaging for each market. Design and build websites from scratch (Glimmer, Currency Stream UK, ATM Point Hungary), manage ongoing maintenance, SEO performance, and UX. Spearhead a full rebrand for Currency Stream, including visual identity and digital assets. Produce print-ready artwork for ATM deployments with major Southern African banking clients and lead go-to-market branding for NamPost's ATM fleet. Create marketing collateral (social content, decks, presentations, signage, trade show artwork, merchandise). Plan and manage Google Ads campaigns and Analytics tracking; develop and execute MailChimp email campaigns; craft product support materials and onboarding assets; support internal communications and group brand rollouts.
Marketing Assistant at Intamarket Group
June 1, 2023 - December 31, 2024
Part of a two-person marketing team delivering end-to-end marketing and design for three brands across hospitality, medical equipment, and large-format printing; managed collateral, tradeshow materials, digital output, and website maintenance independently. Built and grew social media presence across three brands; designed full-spectrum marketing collateral; planned and executed tradeshow stands and event materials; developed and executed email campaigns; maintained and updated all three websites ensuring brand consistency.
Marketing Generalist at Groove Stationers & Simpson Accounting
April 1, 2022 - May 31, 2023
Developed audience-specific marketing plans and content strategies for two brands; managed social media, eCommerce store, and website maintenance including SEO; produced weekly newsletters, Google Ads campaigns, and ongoing SEO improvements; conducted market research and competitive analysis; produced advertising copy, social content, video edits, and presentation materials.
Digital Marketing & Design Assistant at MelB Creations
January 1, 2021 - March 31, 2022
Managed social media platforms and digital advertising; redesigned website and developed new product packaging; gained hands-on experience with sublimation printing workflows to inform design output.

Education

Intermediate Web Design Certificate at Digital School of Marketing
February 1, 2026 - May 7, 2026
Associate Marketer (MASA) at Marketing Association of South Africa
January 1, 2022 - May 7, 2026
Short Course in Graphic Design at NWU Creativity Centre
January 1, 2021 - May 7, 2026
BCom in Business Management with Communication Management at North-West University (Potchefstroom)
January 1, 2018 - December 31, 2020
National Senior Certificate (Matric) at Pietersburg Highschool
January 1, 2017 - December 31, 2017
Adobe Suite Masterclass (Graphic Design) at Independent / Online
January 11, 2030 - May 7, 2026
Mailchimp Email Marketing at Independent / Online
January 11, 2030 - May 7, 2026
WordPress Development (Full Course) at Independent / Online
January 11, 2030 - May 7, 2026
Content Writing & Copywriting at Independent / Online
January 11, 2030 - May 7, 2026
Digital Marketing in Practice at Independent / Online
January 11, 2030 - May 7, 2026

Qualifications

Adobe Suite Masterclass
January 11, 2030 - May 7, 2026
Mailchimp Email Marketing
January 11, 2030 - May 7, 2026
WordPress Development (Full Course)
January 11, 2030 - May 7, 2026
Content Writing & Copywriting
January 11, 2030 - May 7, 2026
Digital Marketing in Practice
January 11, 2030 - May 7, 2026

Industry Experience

Financial Services, Travel & Hospitality, Retail, Professional Services, Software & Internet