Hello! I’m Matias Zapata, a creative strategist with 9+ years of experience weaving graphic design, branding, and digital marketing into end-to-end solutions. I help regional brands build strong identities, craft engaging campaigns, and drive measurable ROI through Meta Ads, Google Ads, and data-driven strategies. I’ve led rebrands that boosted client sales by 60% and created campaigns with projected ROI around 10:1. I’ve also earned the Napolitans Award (Washington) for political communication that improved a legislator’s image.
I specialize in brand identity, motion graphics, video editing, and creative direction, turning strategic concepts into compelling visual stories across platforms. I thrive in cross-functional teams, plan campaigns from concept to execution, and deliver executive-level reporting with clear metrics. Whether designing a new brand from scratch or orchestrating a multi-channel activation, I aim for impact, creativity, and ROI.
Experience Level
Language
Work Experience
Education
Qualifications
Industry Experience
About the Client: Opinachat | https://www.twine.net/signin
Traditional surveys have a real problem: nobody answers them. Ignored emails, abandoned forms, incomplete data.
Opinachat flips that — turning surveys into real conversations via WhatsApp and WebChat, powered by CHATI, a conversational AI built to feel genuinely human.
I took on the challenge of designing and building their complete landing page from scratch. A piece that had to communicate advanced technology in a way that felt clear, attractive, and approachable.
🎨 Tool: Adobe Illustrator 📐 Role: UI Design / Web Layout 🎯 Goal: Turn visitors into leads by communicating the product’s value simply and effectively
Some design decisions I made: → Dark palette with color accents to convey modernity and tech credibility → Clear visual hierarchy guiding the user from problem to solution → Conversion-focused sections: benefits, use cases, and direct calls to action
A project that pushed me to think about both visual design and communication strategy at the same time. Working on an AI or SaaS project and need a landing page that converts? Let’s talk.
About the Client: https://www.twine.net/signin
TDX Sport Conference is a Uruguayan company dedicated to organizing high-performance sports conferences — bringing together elite athletes, physical trainers, sports institutions, and performance specialists through carefully curated events. Some are self-managed; others are powered by brand sponsorships. Either way, the mission is the same: to create a space where sport, experience, and knowledge collide.
Each speaker is selected with purpose. Each talk is designed to reach a specific segment, touching on a precise topic from their career — a moment of vulnerability, a peak, a lesson forged under pressure.
The Project:
When TDX reached out, they weren’t just looking for someone to animate slides. They needed motion that could hold the room — pieces that could breathe alongside the athletes in the audience, and elevate the energy of each moment without competing with the speakers on stage.
My role covered the full visual language of the event: interlude moments, section introductions, speaker lineups, partner showcases, and opening sequences. Each piece had a specific function within the live experience to transition, to punctuate, to set the tone.
What made this project different was the creative freedom they offered. Within their brief, I was invited to develop original concepts — to push the aesthetic further and make the motion design not just functional, but felt.
The Creative Approach:
The visual language I developed was rooted in the idea of high performance as a system — not a burst of energy, but a disciplined, rhythmic force. Something that breathes.
The animations follow a systematic behavior: movements that expand and contract like lungs in peak effort, flows that suggest control under pressure. The style draws from motion graphics with an abstract character — subtle glitch effects, soft gradients, and a SaaS-influenced aesthetic that feels both modern and precise.
The result is a visual atmosphere that doesn’t distract — it amplifies. A language that tells the audience: something important is about to happen.
Skills & Tools:
Motion Graphics · Video Editing · After Effects · Abstract Animation · Glitch FX · Gradient Design · SaaS Aesthetic · Event Visual Design · Brand Motion · Art Direction
Project: https://www.twine.net/signin
About the Client: 👥
Lucciano’s is a gourmet ice cream brand based in Mar del Plata, Argentina, in the Buenos Aires province. Known for its commitment to the premium market, Lucciano’s has expanded with over 30 locations across Argentina and internationally, including Europe, North America, and the United Arab Emirates.
For this project, Lucciano’s required a Creative Direction strategy to enhance its brand representation in the UAE. The scope of work included the exclusive design of an “Icepop” tailored for the Middle Eastern market, the development of a moodboard, and the production of a social media reel announcing its arrival in the region.
How Did I Achieve These Results? 🛠️
For this project, all functional pieces were developed using an optimized workflow in Blender, focusing on animation, modeling, and 3D rendering. General animations were handled in After Effects, ensuring smooth and professional execution.
Additionally, Lucciano’s provided detailed documentation, a well-structured brief, and institutional graphic elements, making the process more organized and efficient. Thanks to this, the workflow remained clear and seamless, allowing for a polished and high-quality final result.
Developed end-to-end digital marketing strategies for regional clients, including psychographic segmentation, brand positioning, and commercial calendar planning.
Advanced Meta Ads management: dual-objective campaign structures (Acquisition 60% and Messages 40%), pixel setup, conversion events, and custom audiences including lookalike, retargeting, and custom audiences.
Google Ads management with continuous budget optimization based on real-time performance and a projected 10:1 ROI.
Multi-channel strategic copywriting: persuasive copy for ads, carousels, organic content, and UGC scripts adapted by funnel stage and customer archetype.
Experiential activation conceptualization: designed urban gamification mechanic with projected ROI of 7x to 10x on investment and estimated revenue of 600k to 900k ARS.
Influencer marketing: identification, evaluation, and collaboration proposal structuring with measurable KPIs for regional brands.
Defined campaign KPIs including CAC, ROAS, CTR, CPM, and Engagement Rate, and delivered executive-level reporting to clients.
Created 8+ complete brand identities from scratch: naming, brand guidelines, and cross-platform applications.
Led full-scope rebranding projects with documented 60% increase in client sales.
Developed multimedia pieces: 2D/3D animation, motion graphics, video content, and social media assets for engagement strategies.
Creative direction for transmedia campaigns with focus on visual storytelling and workflow optimization.
Napolitans Award (Washington) for political communication campaign that increased a legislator positive image by 20% from a 45% baseline.
2015 - Present Freelance, Argentina
Digital Marketing Strategy and Paid Advertising (January 2026 - Present)
Creative Direction and Branding (2015 - Present)
Check my portfolio: https://www.twine.net/signin
Hire a Illustrator
We have the best illustrator experts on Twine. Hire a illustrator in Mar del Plata today.