I am a specialist in corporate branding, packaging design, and visual communication, fluent in Adobe Creative Suite, Cinema 4D, Blender, and Figma. I have experience leading impactful rebranding projects that increased product sales by 60%, and I am a proud winner of the Napolitans Prize in Washington for political communication campaigns that significantly improved a legislator's positive image. I create multimedia content such as 2D and 3D animations, video content, and social media materials to boost engagement and develop compelling transmedia campaigns focused on visual storytelling and workflow efficiency. My passion lies in innovative design and aligning creative solutions with business goals. Over the years, I have developed over 8 brand identities, redesigned established brands, and managed advertising campaigns across traditional and digital media platforms. I am committed to delivering quality multimedia design work that resonates with target audiences and drives measurable results.

Matías Zapata

I am a specialist in corporate branding, packaging design, and visual communication, fluent in Adobe Creative Suite, Cinema 4D, Blender, and Figma. I have experience leading impactful rebranding projects that increased product sales by 60%, and I am a proud winner of the Napolitans Prize in Washington for political communication campaigns that significantly improved a legislator's positive image. I create multimedia content such as 2D and 3D animations, video content, and social media materials to boost engagement and develop compelling transmedia campaigns focused on visual storytelling and workflow efficiency. My passion lies in innovative design and aligning creative solutions with business goals. Over the years, I have developed over 8 brand identities, redesigned established brands, and managed advertising campaigns across traditional and digital media platforms. I am committed to delivering quality multimedia design work that resonates with target audiences and drives measurable results.

Available to hire

I am a specialist in corporate branding, packaging design, and visual communication, fluent in Adobe Creative Suite, Cinema 4D, Blender, and Figma. I have experience leading impactful rebranding projects that increased product sales by 60%, and I am a proud winner of the Napolitans Prize in Washington for political communication campaigns that significantly improved a legislator’s positive image. I create multimedia content such as 2D and 3D animations, video content, and social media materials to boost engagement and develop compelling transmedia campaigns focused on visual storytelling and workflow efficiency.

My passion lies in innovative design and aligning creative solutions with business goals. Over the years, I have developed over 8 brand identities, redesigned established brands, and managed advertising campaigns across traditional and digital media platforms. I am committed to delivering quality multimedia design work that resonates with target audiences and drives measurable results.

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Language

Spanish; Castilian
Fluent
English
Advanced

Work Experience

Freelance Illustrator at Agencia Arena
January 1, 2021 - Present
Developed visually rich illustrations for editorial pieces, cultural campaigns, and brand storytelling. Worked with risograph textures, vintage palettes, and layered visual compositions. Collaborated with cross-functional creative teams and adapted designs for web and print formats.
Editorial Graphic Designer at Hacedores Audiovisuales
December 31, 2021 - July 31, 2025
Created visual narratives and layout spreads for digital magazines and cultural publications. Led the development of a consistent visual language across projects. Blended analog and digital illustration techniques for impactful storytelling.
Junior Illustrator & Layout Artist at Identidad Gráfica
December 31, 2018 - July 31, 2025
Assisted in producing poster-style illustrations and book layouts. Contributed to children’s editorial projects with playful and vibrant visuals. Supported senior designers in storyboarding and concept refinement.
Head Of Marketing at SIBACO
February 1, 2025 - August 5, 2025
Managed relationships with executives from traditional media (radio, television, exchanges) and digital media (streaming channels, social networks, influencers). Developed and executed advertising strategies on social networks, optimizing investment based on budget constraints. Managed ad accounts to ensure optimal performance of digital campaigns. Directed the creative aspects of advertising campaigns focused on sales persuasion and impactful strategy.
Graphic & Multimedia Designer at SIBACO
February 1, 2025 - August 5, 2025
Designed and created content for social networks ensuring brand coherence and engagement. Developed communication strategies for advertising in both traditional and digital media. Produced visual materials like signage, event stand designs, and brand interventions. Created visual communication pieces for internal and public use. Designed animations for advertising campaigns and commercials in conventional media.

Education

Graphic Design at Mariano Moreno Institute
January 11, 2030 - August 5, 2025
Advertising at Faculty of Cordoba
January 11, 2030 - August 5, 2025
Advertising at Faculty of Tierra del Fuego
January 11, 2030 - August 5, 2025
Graphic Design at CENT 35
January 11, 2030 - August 5, 2025

Qualifications

Community Manager and Advertising Certification
January 11, 2030 - August 5, 2025
Visual Communication UX/UI design – Side by side
January 11, 2030 - August 5, 2025

Industry Experience

Media & Entertainment, Professional Services, Education, Consumer Goods, Retail
    paper Creative Direction | Store opening in the United Arab Emirates

    Lucciano’s expanded to the UAE with a new store concept, exclusive Icepop design, and tailored social media content. 🚀🍦