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Hi, I’m Zenande Wopula, a data-driven digital marketing and performance specialist based in Durban, South Africa. I have 3+ years of hands-on experience driving paid media, social growth, and brand campaigns for Coca-Cola Beverages SA, The Foschini Group, and Vodacom. I excel at analytics-led optimization, GA4 reporting, and cross-functional collaboration to boost engagement, visibility, and ROI.…Hi, I’m Zenande Wopula, a data-driven digital marketing and performance specialist based in Durban, South Africa. I have 3+ years of hands-on experience driving paid media, social growth, and brand campaigns for Coca-Cola Beverages SA, The Foschini Group, and Vodacom. I excel at analytics-led optimization, GA4 reporting, and cross-functional collaboration to boost engagement, visibility, and ROI.

Zenande Wopula

Digital Marketer, Marketing Strategist, Brand Strategist, +2

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Hi, I’m Zenande Wopula, a data-driven digital marketing and performance specialist based in Durban, South Africa. I have 3+ years of hands-on experience driving paid media, social growth, and brand campaigns for Coca-Cola Beverages SA, The Foschini Group, and Vodacom. I excel at analytics-led optimization, GA4 reporting, and cross-functional collaboration to boost engagement, visibility, and ROI.…Hi, I’m Zenande Wopula, a data-driven digital marketing and performance specialist based in Durban, South Africa. I have 3+ years of hands-on experience driving paid media, social growth, and brand campaigns for Coca-Cola Beverages SA, The Foschini Group, and Vodacom. I excel at analytics-led optimization, GA4 reporting, and cross-functional collaboration to boost engagement, visibility, and ROI.

Available to hire

Durban, South Africa

Hi, I’m Zenande Wopula, a data-driven digital marketing and performance specialist based in Durban, South Africa.

I have 3+ years of hands-on experience driving paid media, social growth, and brand campaigns for Coca-Cola Beverages SA, The Foschini Group, and Vodacom. I excel at analytics-led optimization, GA4 reporting, and cross-functional collaboration to boost engagement, visibility, and ROI.

Skills

Experience Level

Expert

Expert

Expert

Expert

Work Experience

Marketing Assistant Specialist at Unilever

September 1, 2024 - December 1, 2025

Executed integrated marketing campaigns across digital, social, and retail channels for nationally recognised FMCG brands. Supported rollout of multi-channel campaigns across digital and in-store platforms. Analyzed campaign performance data using GA4 to provide actionable optimization insights. Delivered performance presentations to brand managers and cross-functional stakeholders. Coordinated campaign execution across Finance, Supply Chain, and Customer Development teams. Contributed to improving digital engagement through targeted campaign adjustments. Assisted in tracking marketing spend and ensuring alignment with budget objectives.

Marketing Assistant at The Foschini Group (TFG)

March 1, 2023 - June 1, 2024

Drove digital engagement and supported performance marketing initiatives across retail campaigns. Managed and optimised paid media campaigns with a 5,000 ZAR monthly budget across Meta platforms. Achieved 10% social media page growth through targeted content strategy and ad optimization. Monitored CTR, CPC, and engagement metrics to refine campaign performance. Conducted competitor analysis and trend research to strengthen content positioning. Collaborated with e-commerce and buying teams to align digital campaigns with product launches. Improved content consistency through structured scheduling and calendar management.

Marketing Intern at Vodacom

January 1, 2022 - December 1, 2022

Contributed to AI-driven customer support initiative (TOBI Assist). Participated in campaign planning and analytics review sessions. Supported performance tracking and reporting processes. Gained exposure to telecom marketing strategy and digital transformation projects.