Snapbite Brand Identity & Packaging Design

Snapbite is a fun and vibrant snack brand identity project designed to communicate happiness, playfulness, and delicious crunchy bites. The design features a friendly cartoon otter mascot wearing a blue-and-yellow striped scarf, bold custom script typography, and a warm color palette of orange-red, brown, mustard yellow, and sky blue.
The project showcases the brand’s visual identity, including its mascot design, typography, color palette, character details, and logo composition. The promotional design combines eye-catching graphics with lifestyle imagery to create a memorable brand experience that appeals to families and children.
Design Goal: To create a distinctive, playful, and recognizable snack brand that connects with customers through cheerful visuals and memorable branding.