I am a creative Social Media Specialist with hands-on experience in content planning, short-form video ideas, caption writing, scheduling, and basic analytics. I help brands stay consistent online through organized content systems, strong visual direction, and clear communication with clients. I manage social media content workflows for multiple clients using Canva, AI tools, Slack, and Notion, building engaging content calendars across various platforms. I enjoy researching trends, generating content ideas, and turning client notes into compelling posts and videos, collaborating with teams to refine concepts and optimize post performance.

Zhaira Garcia

I am a creative Social Media Specialist with hands-on experience in content planning, short-form video ideas, caption writing, scheduling, and basic analytics. I help brands stay consistent online through organized content systems, strong visual direction, and clear communication with clients. I manage social media content workflows for multiple clients using Canva, AI tools, Slack, and Notion, building engaging content calendars across various platforms. I enjoy researching trends, generating content ideas, and turning client notes into compelling posts and videos, collaborating with teams to refine concepts and optimize post performance.

Available to hire

I am a creative Social Media Specialist with hands-on experience in content planning, short-form video ideas, caption writing, scheduling, and basic analytics. I help brands stay consistent online through organized content systems, strong visual direction, and clear communication with clients. I manage social media content workflows for multiple clients using Canva, AI tools, Slack, and Notion, building engaging content calendars across various platforms. I enjoy researching trends, generating content ideas, and turning client notes into compelling posts and videos, collaborating with teams to refine concepts and optimize post performance.

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Language

English
Fluent

Work Experience

Social Media Manager
January 1, 2025 - April 1, 2025
Created and scheduled multi-platform content (Instagram, Facebook, LinkedIn); boosted average post reach by 200% in 6 months; designed branded visuals using Canva and short-form videos using CapCut; built and moderated a 5k+ member Facebook community; supported rollout of AI-generated content for marketing and creative projects.
ADS Team Coordinator at ADS Team
January 1, 2025 - April 1, 2025
Monitor ad campaigns and overall performance. Track results and identify what's working and what needs improvement. Prepare simple and clear performance reports. Share insights to help the ads team improve campaigns.
Social Media Manager at Self-Employed / ADS Team
February 1, 2021 - May 1, 2023
Created and scheduled multi-platform content (Instagram, Facebook, LinkedIn). Boosted average post reach by 200% in 6 months. Designed branded visuals using Canva and short-form videos using CapCut. Built and moderated a 5k+ member Facebook community. Rolling out January 2025 - April 2025.
Ads Team Coordinator
January 20, 2025 - April 20, 2025
Monitor ad campaigns and overall performance. Track results and identify what's working and what's not. Prepare simple and clear performance reports. Share insights to help the ads team improve campaigns.
Social Media Manager at Big Brew and Bobapalooza
February 1, 2021 - May 2, 2023
Created and scheduled multi-platform content (IG, FB, LinkedIn). Boosted average post reach by 200% in 6 months. Designed branded visuals using Canva and short-form videos using CapCut. Built and moderated a 5k+ member Facebook community.
Ads Team Coordinator at FlipJanuary
January 1, 2025 - April 1, 2025
Monitor ad campaigns and overall performance. Track results and identify what’s working and what needs improvement. Prepare simple and clear performance reports. Share insights to help the ads team improve campaigns.
Social Media Manager at Big Brew and Bobapaloosa
February 1, 2021 - May 1, 2023
Created and scheduled multi-platform content (IG, FB, LinkedIn). Boosted average post reach by 200% in 6 months. Designed branded visuals using Canva and short-form videos using CapCut. Built and moderated a 5k+ member Facebook community.
Content Support at Rolling Out
January 1, 2025 - April 1, 2025
Create AI-generated content to support marketing and creative projects. Design and assist with marketing visuals for different platforms. Review articles, scripts, and promotional materials to ensure quality, clarity, and brand consistency.
Social Media Specialist at Freelance / Client-based
January 1, 2020 - December 31, 2024
Managed social media content workflows for multiple clients, including content planning, thumbnail creation, trend research, content ideation, and performance tracking. Created captions, scheduled posts, and coordinated with teams via Slack and Notion. Developed content calendars, defined brand voice, and supported campaign concepts with data-driven insights.

Education

Bachelor of Science in Psychology at New Era University
January 1, 2013 - January 1, 2017
Bachelor's of Science in Psychology at New Era University
January 1, 2013 - January 1, 2017
Social Media Management at Big Brew and Bobapaloosa
February 1, 2021 - May 1, 2023
Degree at New Era University
January 1, 2013 - January 1, 2017

Qualifications

Bachelor of Science in Psychology
January 1, 2013 - January 1, 2017
Social Media Management
February 1, 2021 - May 1, 2023

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Retail