Account Management at Xiaohongshu

Xiaohongshu Account Management and Travel Content Creation: Conducted in-depth analysis of MSCI ESG rating criteria for client industries and ESG disclosure reports of high-rated companies; systematically reviewed ESG principles and best practice guidelines; prepared PPT reports for internal review; created and shared content on Japanese food, travel, culture, and lifestyle; grew followers to 1,760 with 33 high-quality posts generating 23,000 likes; one post exceeded 100,000 views and 6,500 likes.

Consulting Assistant Intern at Guangzhou Zhengling Consulting Co., Ltd.

Consulting Assistant Intern; supported B2B sales activities and client outreach.

B2B Sales at Guangzhou Zhengling Consulting Co., Ltd.

Identified and engaged potential automotive OEM clients through LinkedIn outreach, cold emailing, and cold calls. Expanded business presence in Indonesia, Brazil, and Japan through strategic networking and intermediary referrals. Managed CRM records and tracked client communications to support pipelined development.

B2B Sales at Shanghai Launch Automotive Technology Co., Ltd.

Identified and engaged potential automotive OEM clients through LinkedIn outreach, cold emailing, and cold calls. Expanded business presence in Indonesia, Brazil, and Japan through strategic networking and intermediary referrals. Managed CRM records and tracked client communications to support pipelined development.

B2B Sales Intern at Mark Lines Co., Ltd.

Identified potential automotive clients using industry reports, LinkedIn, and exhibition data. Reached out to them via calls and emails, averaging 7 appointments per month. Recorded client profiles in the CRM system based on communication outcomes and forwarded to relevant teams. Made presentations to introduce the company’s data service.

Account Management / Travel Content Creation at Xiaohongshu

Conducted in-depth analysis of MSCI ESG grading criteria for client industries and studied ESG disclosure reports of high-rated companies. Systematically reviewed and categorized ESG principles and best practice guidelines from leading domestic and international companies, extracting key standards. Conducted detailed ESG report review and peer comparisons on tip point risks and recommended improvements. Shared content on Japanese food, travel, culture, and lifestyle. Achieved steady follower growth, reaching 1,760 subscribers. Published 33 high-quality posts, generating a total of 23,000 likes; one post exceeded 100,000 views and 6,500 likes.