I’m Zhenho Lim, an SEO & AI Search strategist focused on Technical SEO, GEO (Generative Engine Optimisation), and how brands get discovered, represented, and cited across AI-powered search experiences.
I’m Zhenho Lim, an SEO & AI Search strategist focused on Technical SEO, GEO (Generative Engine Optimisation), and how brands get discovered, represented, and cited across AI-powered search experiences. I help teams move beyond chasing rankings by making websites truly crawlable and measurable—then connecting search visibility to real business outcomes.
In my roles across NP Digital and in-house and client projects, I’ve led audits, keyword and intent research, technical improvements, and reporting/automation workflows—often at scale. I also build repeatable internal processes and an AI library to standardize quality, so performance learning becomes easier to transfer across teams.
Grew organic visibility for a Singapore B2B HVAC company from zero to 1.33M impressions and 8.88K clicks in 18 months through technical SEO, meta tag optimisation, Core Web Vitals improvements, and targeted content audits. Improved average position from 30.7 to 23.2 and lifted CTR from 0.5% to 0.7% across service pages. Primary focus on aircon servicing keywords in a competitive local market.
Led the SEO optimization for both Kanika’s B2C (kanika.com.my) and B2B (kanikab2b.com.my) websites, focusing on improving organic search visibility and driving qualified traffic.
Conducted comprehensive keyword research, on-page SEO audits, and competitor analysis to identify growth opportunities.
Implemented technical SEO improvements including site speed optimization, mobile-friendliness, and structured data enhancements.
Developed content strategies tailored to user intent and target market preferences, boosting both traffic and conversion rates.
Collaborated with cross-functional teams (content, development, and marketing) to ensure SEO best practices were integrated across all digital marketing efforts.
Achieved significant improvements in SERP rankings, organic traffic, and lead generation for both B2C and B2B platforms.
Led a team of 20 SEOs and established end-to-end process ownership across core SEO workflows. Designed and rolled out SOPs to standardize deliverable quality, built an internal AI library adopted across technical and non-technical departments, and implemented cross-department feedback loops to close performance gaps. Introduced a recurring case study program to support team portfolio building and award recognition submissions.
Supported SEO operations and delivery across APAC, contributing to audits, reporting, and SEO strategy execution for client websites. Collaborated with internal teams to improve process consistency and ensure quality across deliverables using analytics and SEO tooling.
Conducted detailed SEO analysis and comprehensive audits to identify and resolve website issues. Performed keyword research aligned with client objectives and search intent, developed and implemented customized SEO strategies, and collaborated with junior specialists to guide and review deliverables for quality. Used Google Analytics, Search Console, Screaming Frog, and SEMrush to monitor and optimize performance.
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