Kanika Group SEO: Scaling Organic Revenue (B2C) and Qualified Leads (B2B)

Led the SEO optimization for both Kanika’s B2C (kanika.com.my) and B2B (kanikab2b.com.my) websites, focusing on improving organic search visibility and driving qualified traffic.

Conducted comprehensive keyword research, on-page SEO audits, and competitor analysis to identify growth opportunities.

Implemented technical SEO improvements including site speed optimization, mobile-friendliness, and structured data enhancements.

Developed content strategies tailored to user intent and target market preferences, boosting both traffic and conversion rates.

Collaborated with cross-functional teams (content, development, and marketing) to ensure SEO best practices were integrated across all digital marketing efforts.

Achieved significant improvements in SERP rankings, organic traffic, and lead generation for both B2C and B2B platforms.