Hi, I’m Zion Mensah, based in London and performing as Kaash Cow Z. I’m a music business student and independent artist with hands-on experience releasing, marketing and analysing music campaigns. I have a strong understanding of audience growth, digital platforms and music trends, and I’m eager to bring my energy and strategic thinking to a record label.
Since 2018 I’ve been part of a rap group and, as Kaash Cow Z, have released an 8-track EP, a 14-track album and five singles across major platforms. I’ve produced 14 music videos and four visualizers, rolled out campaigns on TikTok, Instagram and YouTube, and analyzed performance metrics like CTR and retention. I’ve built relationships with playlist curators, developed a visual and sonic brand from ground zero, and even handled data reading, social media analytics and merchandise distribution.
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