I’m an experienced marketeer with B2B and B2C experience predominantly in drinks, but also in FMCG, luxury and hospitality. Most recently I was the Marketing Director at ABUK delivering marketing strategy and implementation for brands like Stoli, Faustino, Arran, Flor de Cana. I’m looking to grow a freelance portfolio and am open to multiple sectors, where I can bring my fresh point of view and signature energy.

Zippy Bakowska

I’m an experienced marketeer with B2B and B2C experience predominantly in drinks, but also in FMCG, luxury and hospitality. Most recently I was the Marketing Director at ABUK delivering marketing strategy and implementation for brands like Stoli, Faustino, Arran, Flor de Cana. I’m looking to grow a freelance portfolio and am open to multiple sectors, where I can bring my fresh point of view and signature energy.

Available to hire

I’m an experienced marketeer with B2B and B2C experience predominantly in drinks, but also in FMCG, luxury and hospitality. Most recently I was the Marketing Director at ABUK delivering marketing strategy and implementation for brands like Stoli, Faustino, Arran, Flor de Cana. I’m looking to grow a freelance portfolio and am open to multiple sectors, where I can bring my fresh point of view and signature energy.

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Language

English
Fluent
Polish
Advanced
Italian
Advanced
French
Beginner

Work Experience

Marketing Director at Amber Beverage UK
February 1, 2023 - Present
Led integration and transformation of two merged businesses (Amber Beverage UK and Indie Brands); oversaw brand management and customer marketing, and drove digital marketing overhaul with Amazon-focused campaigns, delivering growth across brands.
Head of Marketing at Enotria&Coe
April 1, 2022 - December 1, 2022
Reported to MD; aligned marketing strategy; managed 16-person team; delivered quarterly campaigns; led PR and sustainability initiatives; launched new agency brands and managed budget of £500k; supported new product launches.
Head of Customer Marketing at Enotria&Coe
November 1, 2020 - April 1, 2022
Led customer marketing post-Covid; developed UK brand plans for luxury and heritage labels; delivered eight quarterly campaigns; built press relationships; contributed to sustainability progress; organized major events.
Head of Marketing – Customer Marketing Executive at Enotria&Coe
January 1, 2020 - November 1, 2020
Acting head of marketing; aligned corporate communications with business objectives; managed four teams and 16 staff; delivered omni-channel campaigns and brand plans.
Sales & Marketing Executive at KOTSelections
November 1, 2018 - October 1, 2019
Managed relationships with Michelin-star restaurants and premium venues; launched key brands; produced B2B/B2C content for 300+ wines.
Counsellor at Collegewise
August 1, 2017 - November 1, 2018
Advised college applicants for UK universities; delivered global marketing materials and represented client at trade fairs.
Research Assistant at The Times Wine Critic
September 1, 2016 - March 1, 2017
Researched weekly columns and features; coordinated tastings and logistics for top wines; liaised with buyers and producers.
Private Tutor at Private Tutor (self-employed)
March 1, 2015 - August 1, 2017
Taught Mathematics, English, Italian and related subjects; supported students including returning to study; worked with high-net-worth clients.
Knowledge Analyst at Russell Reynolds Associates
November 1, 2013 - March 1, 2015
Produced industry trend insights; supported pitches with data-driven collateral; delivered internal reporting.

Education

MA Italian Studies at University College London
January 1, 2015 - January 1, 2016
BA History and Italian at Oriel College, University of Oxford
January 11, 2030 - January 21, 2026
A Levels and GCSEs at James Allen's Girls' School
January 11, 2030 - January 21, 2026

Qualifications

Wine & Spirits Education Trust Level 3 in Wines
January 11, 2030 - January 21, 2026
Wine & Spirits Education Trust Level 3 in Wines
January 11, 2030 - January 21, 2026
MA Italian Studies (University College London)
January 1, 2015 - January 1, 2016

Industry Experience

Consumer Goods, Professional Services, Media & Entertainment, Travel & Hospitality, Retail